Onething Design
An 85-person Gurugram studio spanning banking, healthcare, and automotive.
What is Onething Design?
Most boutiques on this list pick a vertical. Onething Design spreads across five: BFSI, consumer products, enterprise, healthcare, and automotive. It took its current name in 2015 (renamed from Ketchup Designs Studio), is headquartered in Gurugram with work in Bangalore and San Francisco, and now describes an 85+ person team. Clutch shows a 4.9 rating across 32 reviews, a $10K+ minimum, and $25–$49 hourly rates, the lowest rate band among the studios here. Its awards include IBDA Best Design Studio in 2020 and 2021.
Onething Design works primarily with clients in Financial services / fintech, Consumer products, Enterprise transformation, Healthcare, Automotive & mobility sectors. Its primary differentiator is: Covers five distinct industries — BFSI, consumer, enterprise, healthcare, automotive — from one team with both US and India delivery presence.
Onething Design tech stack and services
| Service area |
|---|
| Product Design |
| UX Research |
| Branding |
Onething Design pricing
Short answer: Onething Design uses a fixed project, dedicated team pricing approach. Minimum engagement starts at $10K+ (per Clutch listing).
| Engagement model | Typical range | Best for |
|---|---|---|
| Fixed project | From $10K+ (per Clutch listing) | Well-defined scope |
| Dedicated team | Variable; depends on team size | Large programmes or team augmentation |
Onething Design pros and cons
| Advantages | Things to consider |
|---|---|
| +4.9 Clutch rating across 32 reviews | -Founding date is approximate because the studio was renamed from a predecessor in 2015 |
| +$10K+ minimum and $25–$49 hourly rates (per Clutch listing) make it one of the cheapest options here | -Five-industry breadth gives up depth to single-vertical specialists like UXDA |
| +Covers BFSI, healthcare, automotive, consumer, and enterprise from one team | -India-based delivery means limited real-time overlap for US West Coast teams |
| +IBDA Best Design Studio awards in 2020 and 2021 |
Onething Design vs alternatives
How Onething Design compares to the other top Product Design agencies.
| Company | Best for | Key difference | Rating | Compare |
|---|---|---|---|---|
| Phenomenon Studio | Founders needing one accountable team, not a design/dev... | Runs discovery before design starts, then keeps the same senior team through development and post-launch support; 92% of clients return for more work (per company website) | 4.9 | Full comparison |
| IDEO | Enterprises that want design capability built inside their... | Three decades of human-centered design history, now aimed at building clients' in-house design and innovation capability | 3.6 | Full comparison |
| Frog | Enterprises needing digital plus physical product design. | Designs physical hardware (IoT, automotive, medical devices) and the software on it within one team, a pairing most firms on this list dropped years ago | 3.7 | Full comparison |
| R/GA | Large brands that want product design and marketing... | Pairs product design with brand and marketing strategy, and since going independent has been buying and building AI design capability | 3.8 | Full comparison |
| Accenture Song | Regulated enterprises — banking, telecom, automotive — embedded... | 36 studios and 2,000+ specialists operating inside Accenture's enterprise consulting arm — the largest global footprint of any agency on this list, with compliance coverage to match | 3.9 | Full comparison |
| Work & Co | Premium brands, design paired with strong engineering. | An engineering-heavy studio whose client list (Apple, IKEA, Nike, Disney) outsizes its ~400-person team, now part of Accenture Song | 3.8 | Full comparison |
| Huge Inc | Large enterprise brands comfortable with a recently rebuilt... | A 1999 agency name rebuilt through a 2024 private-equity sale, the Hero Digital merger, and a new CEO in 2026 | 3.7 | Full comparison |
| Fantasy | Enterprises designing AI products, independent senior studio. | Independently owned for 25+ years, with recent enterprise AI platform work for BNY and Salesforce | 3.8 | Full comparison |
| Instrument | Brands wanting design bundled with marketing, Stagwell-network. | Campaign US 2026 Design Studio of the Year, combining product, brand, and marketing design inside Stagwell's Code and Theory Network | 3.8 | Full comparison |
| MetaLab | Well-funded SaaS/fintech, full-stack design through design systems. | A design portfolio (Slack, Uber, Coinbase, Midjourney) that outsizes its 160-person headcount, covering the full stack from research through design systems | 4.1 | Full comparison |
| Clay | B2B SaaS, AI, fintech — big-tech credibility, low... | An unusually large enterprise client roster (Coinbase, Meta, Google, Slack) for a studio that doesn't publish its own founding year or team size | 4.1 | Full comparison |
| ustwo | Health, finance, and consumer teams wanting an employee-owned... | An employee-owned, B Corp-certified studio with a growing healthcare portfolio and clients like Google, DeepMind, and HSBC | 4.0 | Full comparison |
| Ramotion | Startups/mid-market, brand identity plus product design. | Bundles brand identity work with UX/UI and app development for a client range spanning early-stage startups to Fortune 500 companies | 3.9 | Full comparison |
| Netguru | Companies wanting design plus full development, one team. | Product design plus full software delivery from a 400-plus-person team, with client work for IKEA, Volkswagen, and Vinted | 3.9 | Full comparison |
| Fireart Studio | Startups/mid-market, design plus full development, one studio. | 700+ delivered projects for 200+ clients and a 4.9 Clutch rating, with design and development from one Warsaw team | 4.3 | Full comparison |
| Qubstudio | Banks and fintechs, from MVP through enterprise redesign. | Ranked #1 UX/UI agency on Clutch in 2026, with measurable banking results (Gulf Bank's app rating rose from 1.9 to 4.8) and a 4.9 rating across 94 reviews | 4.6 | Full comparison |
| Excited | SaaS/fintech teams wanting an award-winning specialist at mid-market... | A 5.0 Clutch rating across 56 reviews and four Red Dot awards, focused narrowly on SaaS and fintech | 4.5 | Full comparison |
| Bakken & Bæck | Tech companies (AI, decentralized systems), design plus research. | A five-city European studio that blends design with genuine computer-science research depth, evidenced by recent AI work for Sierra and Coinbase | 4.2 | Full comparison |
| Big Human | Startups/consumer brands, small senior studio, product builders. | A compact, senior remote team that has worked on consumer hits like HQ Trivia and Vine and also builds its own startups | 4.0 | Full comparison |
| UXDA | Banks and large fintechs with enterprise design budgets. | The only studio on this list built exclusively around financial-services UX, with 150+ banking and fintech platforms shaped across 39 countries | 4.1 | Full comparison |
| UX studio | Complex B2B SaaS, research-first design partner. | Research-first B2B SaaS design with a 5.0 Clutch rating across 41 reviews, comparable in method to Phenomenon Studio's discovery-first approach | 4.4 | Full comparison |
| Halo Lab | E-commerce and web-app teams wanting design and build... | A 4.9 Clutch rating across 100 reviews, the largest review base among boutiques here, with design and development in one 150-person team | 4.4 | Full comparison |
Onething Design FAQ
What is Onething Design?
An 85-person Gurugram studio spanning banking, healthcare, and automotive.
How much does Onething Design charge?
Onething Design uses fixed project, dedicated team pricing. Minimum engagement starts at $10K+ (per Clutch listing). A discovery call is required to get project-specific quotes.
What tech stack does Onething Design use?
Onething Design works with Figma, Sketch, Adobe Creative Suite. Primary industries served include Financial services / fintech, Consumer products, Enterprise transformation, Healthcare, Automotive & mobility.
Is Onething Design right for enterprise?
Multi-vertical companies, one studio across five industries. 85+ (company figure; Clutch lists 50–249) team size. Key consideration: Founding date is approximate because the studio was renamed from a predecessor in 2015.
What are the best Onething Design alternatives?
The best alternatives to Onething Design depend on your use case. Top options are:
- Phenomenon Studio: runs discovery before design starts, then keeps the same senior team through development and post-launch support; 92% of clients return for more work (per company website)
- IDEO: three decades of human-centered design history, now aimed at building clients' in-house design and innovation capability
- Frog: designs physical hardware (iot, automotive, medical devices) and the software on it within one team, a pairing most firms on this list dropped years ago
Compare Onething Design with other Product Design agencies
Verify all details directly with Onething Design before making a decision.