Excited vs Onething Design: full comparison for 2026
Quick verdict
Excited (4.6/5) edges ahead of Onething Design (3.9/5) overall. Excited is the better choice for saaS and fintech product teams that want a Clutch Top-5 specialist without enterprise-agency pricing.. Onething Design is the stronger option for companies needing a single studio that covers BFSI, consumer, enterprise, healthcare, and automotive design without switching vendors per vertical.. The right choice depends on your project size, budget, and required tech stack.
Excited vs Onething Design: head-to-head summary
| Criterion | Excited | Onething Design |
|---|---|---|
| Founded | 2018 | 2015 |
| HQ | Lviv, Ukraine | Gurugram, India (also Bangalore and San Francisco) |
| Team size | 100+ | 52–73 |
| Rating | 4.6 / 5 | 3.9 / 5 |
| Best for | SaaS and fintech product teams that want a Clutch Top-5 specialist without enterprise-agency pricing. | Companies needing a single studio that covers BFSI, consumer, enterprise, healthcare, and automotive design without switching vendors per vertical. |
| Pricing model | Fixed project, dedicated team | Fixed project, dedicated team |
| Min. engagement | $20K (per company website; independently unverifiable) | $10K (per company website; independently unverifiable) |
| Primary tech stack | Figma, Framer, After Effects | Figma, Sketch, Adobe Creative Suite |
| Industries served | SaaS / B2B software, Financial services / fintech | Financial services / fintech, Consumer products, Enterprise transformation, Healthcare, Automotive & mobility |
Excited vs Onething Design: overview
Excited
Founded in 2018 and headquartered in Lviv, Ukraine, Excited has grown to a team of 100+ designers and is consistently ranked among the Top 5 UX agencies worldwide by Clutch, with roughly 70% of reviewers citing quality and creativity specifically. The agency covers UX/UI, product design, branding, and motion design, built specifically for SaaS and fintech clients, with work shipped to 20+ countries and products reportedly used by 15M+ people (per company; independently unverifiable exact reach figure).
Onething Design
Onething Design was renamed from a 2014 predecessor ('Ketchup Designs Studio') in 2015, so its founding year is treated as approximate. Headquartered in Gurugram, India with additional locations in Bangalore and San Francisco, the studio reports 52–73 employees depending on source. Onething serves a broader industry spread than most fintech-only specialists — BFSI, consumer products, enterprise, healthcare, and automotive — making industry breadth its defining trait.
Services and capabilities: Excited vs Onething Design
| Capability | Excited | Onething Design |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✓ | ✓ |
| Web development | ✗ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Excited vs Onething Design
| Framework / platform | Excited | Onething Design |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | N/A | N/A |
| Framer | ✓ | N/A |
| Adobe Creative Suite | ✓ | ✓ |
| Design systems/Storybook | N/A | N/A |
| After Effects | ✓ | N/A |
Pricing comparison: Excited vs Onething Design
| Criterion | Excited | Onething Design |
|---|---|---|
| Minimum engagement | $20K (per company website; independently unverifiable) | $10K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Dedicated team | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Accessible | Accessible |
Target audience comparison: Excited vs Onething Design
| Dimension | Excited | Onething Design |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | SaaS / B2B software, Financial services / fintech | Financial services / fintech, Consumer products, Enterprise transformation |
| Best use cases | SaaS product redesign for a growth-stage company, Fintech UX/UI overhaul with motion design polish | BFSI product design for a bank or insurer, Automotive digital interface design |
| Typical project type | Fixed project | Fixed project |
Excited vs Onething Design: pros and cons
| Excited | |
|---|---|
| + | Consistently ranked Top 5 UX agency worldwide by Clutch — an independently verified, repeated ranking rather than a one-off |
| + | Roughly 70% of Clutch reviewers cite quality/creativity specifically, a strong qualitative signal |
| + | Built specifically around SaaS and fintech, giving genuine vertical depth |
| + | Work shipped to 20+ countries demonstrates broad delivery experience |
| - | The 15M+ user reach figure is self-reported by the company and independently unverifiable |
| - | Ukraine-based team introduces the same regional-continuity considerations as other Ukraine-rooted studios |
| - | SaaS/fintech focus means less fit for buyers in healthcare, consumer, or other verticals |
| Onething Design | |
|---|---|
| + | Covers five distinct industries from one team, useful for multi-vertical clients |
| + | US (San Francisco) and India (Gurugram, Bangalore) delivery footprint supports round-the-clock work |
| + | $10K minimum engagement (per company website; independently unverifiable) is accessible relative to most competitors in this list |
| + | A decade of operation under its current name, with roots stretching back further |
| - | Founding year is approximate — the studio was renamed from an earlier predecessor in 2015 |
| - | Broad five-industry positioning trades off some vertical-specific depth against specialists like UXDA |
| - | Reported employee count varies by source (52–73), making capacity planning less precise |
Who should choose Excited?
Excited is the right choice for saaS and fintech product teams that want a Clutch Top-5 specialist without enterprise-agency pricing..
Consistently ranked Top 5 UX agency worldwide by Clutch, with roughly 70% of reviews citing quality and creativity by name. Minimum engagement starts at $20K (per company website; independently unverifiable). Works best with clients in SaaS / B2B software, Financial services / fintech.
Who should choose Onething Design?
Onething Design is the right choice for companies needing a single studio that covers BFSI, consumer, enterprise, healthcare, and automotive design without switching vendors per vertical..
Unusually broad industry coverage (BFSI, consumer, enterprise, healthcare, automotive) from one studio with US and India delivery presence. Minimum engagement starts at $10K (per company website; independently unverifiable). Works best with clients in Financial services / fintech, Consumer products, Enterprise transformation, Healthcare, Automotive & mobility.
Decision matrix: Excited vs Onething Design
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Excited |
| You need a large dedicated team for an ongoing programme | Excited |
| Your budget is at the lower end | Onething Design |
| You need specialist depth in a specific vertical | Onething Design |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Excited vs Onething Design
| Use case | Excited fit | Onething Design fit | Winner |
|---|---|---|---|
| SaaS product redesign for a growth-stage company | Strong | Limited | Excited |
| Fintech UX/UI overhaul with motion design polish | Strong | Limited | Excited |
| BFSI product design for a bank or insurer | Limited | Strong | Onething Design |
| Automotive digital interface design | Limited | Strong | Onething Design |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Excited vs Onething Design
Excited (4.6/5) is the stronger overall choice for most Product Design projects. Consistently ranked Top 5 UX agency worldwide by Clutch, with roughly 70% of reviews citing quality and creativity by name. It is best for saaS and fintech product teams that want a Clutch Top-5 specialist without enterprise-agency pricing..
Onething Design (3.9/5) is the better choice when companies needing a single studio that covers BFSI, consumer, enterprise, healthcare, and automotive design without switching vendors per vertical.. If your situation matches those criteria, Onething Design is a competitive option.
Related comparisons
Excited vs Onething Design FAQ
Is Excited better than Onething Design?
Excited (4.6/5) scores higher overall, but "better" depends on your use case. Excited is better for saaS and fintech product teams that want a Clutch Top-5 specialist without enterprise-agency pricing.. Onething Design is better for companies needing a single studio that covers BFSI, consumer, enterprise, healthcare, and automotive design without switching vendors per vertical..
How do Excited and Onething Design differ in pricing?
Excited uses fixed project, dedicated team pricing with a minimum engagement of $20K (per company website; independently unverifiable). Onething Design uses fixed project, dedicated team pricing with a minimum engagement of $10K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Excited or Onething Design?
Onething Design is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Excited and Onething Design?
Excited's primary differentiator is: consistently ranked top 5 ux agency worldwide by clutch, with roughly 70% of reviews citing quality and creativity by name. Onething Design's primary differentiator is: unusually broad industry coverage (bfsi, consumer, enterprise, healthcare, automotive) from one studio with us and india delivery presence. They also differ in team size (100+ vs 52–73), minimum engagement ($20K (per company website; independently unverifiable) vs $10K (per company website; independently unverifiable)), and primary industries served (SaaS / B2B software, Financial services / fintech vs Financial services / fintech, Consumer products).
Verify all details directly with each agency before making a decision.