Big Human vs Onething Design: full comparison for 2026
Quick verdict
Big Human (4.0/5) edges ahead of Onething Design (4.0/5) overall. Big Human is the better choice for Startups/consumer brands, small senior studio, product builders. Onething Design is the stronger option for multi-vertical companies, one studio across five industries. The right choice depends on your project size, budget, and required tech stack.
Big Human vs Onething Design: head-to-head summary
| Criterion | Big Human | Onething Design |
|---|---|---|
| Founded | 2010 | 2015 |
| HQ | New York, NY, USA (remote team) | Gurugram, India (also Bangalore and San Francisco) |
| Team size | 10–49 (Clutch listing) | 85+ (company figure; Clutch lists 50–249) |
| Rating | 4.0 / 5 | 4.0 / 5 |
| Primary differentiator | A compact, senior remote team that has worked on consumer hits like HQ Trivia and Vine and also builds its own startups | Covers five distinct industries — BFSI, consumer, enterprise, healthcare, automotive — from one team with both US and India delivery presence |
| Pricing model | Fixed project, dedicated team | Fixed project, dedicated team |
| Min. engagement | Not published | $10K+ (per Clutch listing) |
| Primary tech stack | Figma, React, Node.js | Figma, Sketch, Adobe Creative Suite |
| Industries served | Consumer products, Media & entertainment, Financial services / fintech | Financial services / fintech, Consumer products, Enterprise transformation, Healthcare, Automotive & mobility |
Big Human vs Onething Design: overview
Big Human
Big Human is small on purpose. Clutch lists 10–49 employees and a 2010 founding date (other sources say 2011), and the team works remotely from a New York base. That scale hasn't kept it off large accounts: Whistle, Rockefeller Center, Gemini, and Netflix appear in its portfolio, and the studio worked on HQ Trivia and Vine. Its 12 Clutch reviews average 4.9, with 2026 reviews covering rebrands for a fan platform and an AI concierge product. Pricing and minimums stay unpublished.
Onething Design
Most boutiques on this list pick a vertical. Onething Design spreads across five: BFSI, consumer products, enterprise, healthcare, and automotive. It took its current name in 2015 (renamed from Ketchup Designs Studio), is headquartered in Gurugram with work in Bangalore and San Francisco, and now describes an 85+ person team. Clutch shows a 4.9 rating across 32 reviews, a $10K+ minimum, and $25–$49 hourly rates, the lowest rate band among the studios here. Its awards include IBDA Best Design Studio in 2020 and 2021.
Services and capabilities: Big Human vs Onething Design
| Capability | Big Human | Onething Design |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✗ | ✓ |
| Branding | ✓ | ✓ |
| Web development | ✓ | ✗ |
| Mobile development | ✓ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Big Human vs Onething Design
| Framework / platform | Big Human | Onething Design |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | ✓ | N/A |
| Framer | N/A | N/A |
| Adobe Creative Suite | N/A | ✓ |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Big Human vs Onething Design
| Criterion | Big Human | Onething Design |
|---|---|---|
| Minimum engagement | Not published | $10K+ (per Clutch listing) |
| Engagement models | Fixed project, Dedicated team | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Big Human vs Onething Design
| Dimension | Big Human | Onething Design |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Consumer products, Media & entertainment, Financial services / fintech | Financial services / fintech, Consumer products, Enterprise transformation |
| Best use cases | Consumer app design for an early-stage or growth-stage startup, Brand-plus-product design bundle for a media or entertainment client | BFSI product design for a bank or insurer, Automotive digital interface design |
| Typical project type | Fixed project | Fixed project |
Big Human vs Onething Design: pros and cons
| Big Human | |
|---|---|
| + | Worked on consumer products HQ Trivia and Vine, and incubates its own startups |
| + | Client list includes Whistle, Rockefeller Center, Gemini, and Netflix |
| + | 4.9 Clutch rating, with 2026 reviews covering brand and AI product work |
| + | Small team keeps clients in direct contact with senior people |
| - | Only 12 Clutch reviews, a thin sample compared with most boutiques here |
| - | 10–49 employees caps capacity for large programs |
| - | Founding year differs by source (2010 vs. 2011), and pricing isn't published |
| Onething Design | |
|---|---|
| + | 4.9 Clutch rating across 32 reviews |
| + | $10K+ minimum and $25–$49 hourly rates (per Clutch listing) make it one of the cheapest options here |
| + | Covers BFSI, healthcare, automotive, consumer, and enterprise from one team |
| + | IBDA Best Design Studio awards in 2020 and 2021 |
| - | Founding date is approximate because the studio was renamed from a predecessor in 2015 |
| - | Five-industry breadth gives up depth to single-vertical specialists like UXDA |
| - | India-based delivery means limited real-time overlap for US West Coast teams |
Who should choose Big Human?
A typical fit: consumer app design for an early-stage or growth-stage startup.
A compact, senior remote team that has worked on consumer hits like HQ Trivia and Vine and also builds its own startups. Minimum engagement starts at Not published. Works best with clients in Consumer products, Media & entertainment, Financial services / fintech.
Who should choose Onething Design?
A typical fit: BFSI product design for a bank or insurer.
Covers five distinct industries — BFSI, consumer, enterprise, healthcare, automotive — from one team with both US and India delivery presence. Minimum engagement starts at $10K+ (per Clutch listing). Works best with clients in Financial services / fintech, Consumer products, Enterprise transformation, Healthcare, Automotive & mobility.
Decision matrix: Big Human vs Onething Design
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Big Human |
| You need a large dedicated team for an ongoing programme | Big Human |
| Your budget is at the lower end | Compare: Big Human (Not published) vs Onething Design ($10K+ (per Clutch listing)) |
| You need specialist depth in a specific vertical | Onething Design |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Big Human vs Onething Design
| Use case | Big Human fit | Onething Design fit | Winner |
|---|---|---|---|
| Consumer app design for an early-stage or growth-stage startup | Strong | Limited | Big Human |
| Brand-plus-product design bundle for a media or entertainment client | Strong | Limited | Big Human |
| BFSI product design for a bank or insurer | Limited | Strong | Onething Design |
| Automotive digital interface design | Limited | Strong | Onething Design |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Big Human vs Onething Design
Big Human (4.0/5) is the stronger overall choice for most Product Design projects. A compact, senior remote team that has worked on consumer hits like HQ Trivia and Vine and also builds its own startups.
Onething Design (4.0/5) is worth a look if you need automotive digital interface design. If your situation matches that, Onething Design is a competitive option.
Related comparisons
Big Human vs Onething Design FAQ
Is Big Human better than Onething Design?
Big Human (4.0/5) scores higher overall, but "better" depends on your use case. Big Human's strongest advantage: worked on consumer products HQ Trivia and Vine, and incubates its own startups. Onething Design's strongest advantage: 4.9 Clutch rating across 32 reviews.
How do Big Human and Onething Design differ in pricing?
Big Human uses fixed project, dedicated team pricing with a minimum engagement of Not published. Onething Design uses fixed project, dedicated team pricing with a minimum engagement of $10K+ (per Clutch listing). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Big Human or Onething Design?
Onething Design is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Big Human and Onething Design?
Big Human's primary differentiator is: a compact, senior remote team that has worked on consumer hits like HQ Trivia and Vine and also builds its own startups. Onething Design's primary differentiator is: covers five distinct industries — BFSI, consumer, enterprise, healthcare, automotive — from one team with both US and India delivery presence. They also differ in team size (10–49 (Clutch listing) vs 85+ (company figure; Clutch lists 50–249)), minimum engagement (Not published vs $10K+ (per Clutch listing)), and primary industries served (Consumer products, Media & entertainment vs Financial services / fintech, Consumer products).
Verify all details directly with each agency before making a decision.