Work & Co vs Onething Design: full comparison for 2026
Quick verdict
Onething Design (4.0/5) edges ahead of Work & Co (3.8/5) overall. Onething Design is the better choice for multi-vertical companies, one studio across five industries. Work & Co is the stronger option for premium brands, design paired with strong engineering. The right choice depends on your project size, budget, and required tech stack.
Work & Co vs Onething Design: head-to-head summary
| Criterion | Work & Co | Onething Design |
|---|---|---|
| Founded | 2013 | 2015 |
| HQ | Dumbo, Brooklyn, NY, USA | Gurugram, India (also Bangalore and San Francisco) |
| Team size | ~400 (at the 2024 Accenture acquisition) | 85+ (company figure; Clutch lists 50–249) |
| Rating | 3.8 / 5 | 4.0 / 5 |
| Primary differentiator | An engineering-heavy studio whose client list (Apple, IKEA, Nike, Disney) outsizes its ~400-person team, now part of Accenture Song | Covers five distinct industries — BFSI, consumer, enterprise, healthcare, automotive — from one team with both US and India delivery presence |
| Pricing model | Fixed project, dedicated team | Fixed project, dedicated team |
| Min. engagement | Not published | $10K+ (per Clutch listing) |
| Primary tech stack | Figma, React, Next.js | Figma, Sketch, Adobe Creative Suite |
| Industries served | Consumer products, Enterprise transformation, Healthcare | Financial services / fintech, Consumer products, Enterprise transformation, Healthcare, Automotive & mobility |
Work & Co vs Onething Design: overview
Work & Co
Five co-founders started Work & Co in Dumbo, Brooklyn, in May 2013: Gene Liebel, Felipe Memoria, Joe Stewart, Mohan Ramaswamy, and Marcelo Eduardo. Its client list is out of proportion to its size. Apple, IKEA, Google, Mercedes-Benz, Pfizer, GoFundMe, Nike, and Disney have all hired a studio of roughly 400 people, largely because designers and front-end engineers ship together on the same team. Accenture announced its acquisition in January 2024, and the studio now operates within Accenture Song while keeping its own brand and careers site.
Onething Design
Most boutiques on this list pick a vertical. Onething Design spreads across five: BFSI, consumer products, enterprise, healthcare, and automotive. It took its current name in 2015 (renamed from Ketchup Designs Studio), is headquartered in Gurugram with work in Bangalore and San Francisco, and now describes an 85+ person team. Clutch shows a 4.9 rating across 32 reviews, a $10K+ minimum, and $25–$49 hourly rates, the lowest rate band among the studios here. Its awards include IBDA Best Design Studio in 2020 and 2021.
Services and capabilities: Work & Co vs Onething Design
| Capability | Work & Co | Onething Design |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✗ | ✓ |
| Branding | ✗ | ✓ |
| Web development | ✓ | ✗ |
| Mobile development | ✓ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Work & Co vs Onething Design
| Framework / platform | Work & Co | Onething Design |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | ✓ | N/A |
| Framer | N/A | N/A |
| Adobe Creative Suite | N/A | ✓ |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Work & Co vs Onething Design
| Criterion | Work & Co | Onething Design |
|---|---|---|
| Minimum engagement | Not published | $10K+ (per Clutch listing) |
| Engagement models | Fixed project, Dedicated team | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Work & Co vs Onething Design
| Dimension | Work & Co | Onething Design |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Consumer products, Enterprise transformation, Healthcare | Financial services / fintech, Consumer products, Enterprise transformation |
| Best use cases | Flagship consumer app redesign for a global brand, E-commerce platform rebuild requiring heavy front-end engineering | BFSI product design for a bank or insurer, Automotive digital interface design |
| Typical project type | Fixed project | Fixed project |
Work & Co vs Onething Design: pros and cons
| Work & Co | |
|---|---|
| + | Client list of Apple, IKEA, Google, Nike, and Disney is rare for a studio of about 400 people |
| + | Designers and engineers ship together, so there's no hand-off to a separate build vendor |
| + | Offices across the US, Europe, and Latin America |
| + | Long record of flagship consumer launches |
| - | Part of Accenture Song since Accenture's 2024 acquisition, the same parent as the Accenture Song listing here |
| - | No published minimum, though the client list points to premium pricing |
| - | Fewer fintech- or healthcare-specific case studies than vertical specialists |
| Onething Design | |
|---|---|
| + | 4.9 Clutch rating across 32 reviews |
| + | $10K+ minimum and $25–$49 hourly rates (per Clutch listing) make it one of the cheapest options here |
| + | Covers BFSI, healthcare, automotive, consumer, and enterprise from one team |
| + | IBDA Best Design Studio awards in 2020 and 2021 |
| - | Founding date is approximate because the studio was renamed from a predecessor in 2015 |
| - | Five-industry breadth gives up depth to single-vertical specialists like UXDA |
| - | India-based delivery means limited real-time overlap for US West Coast teams |
Who should choose Work & Co?
A typical fit: flagship consumer app redesign for a global brand.
An engineering-heavy studio whose client list (Apple, IKEA, Nike, Disney) outsizes its ~400-person team, now part of Accenture Song. Minimum engagement starts at Not published. Works best with clients in Consumer products, Enterprise transformation, Healthcare.
Who should choose Onething Design?
A typical fit: BFSI product design for a bank or insurer.
Covers five distinct industries — BFSI, consumer, enterprise, healthcare, automotive — from one team with both US and India delivery presence. Minimum engagement starts at $10K+ (per Clutch listing). Works best with clients in Financial services / fintech, Consumer products, Enterprise transformation, Healthcare, Automotive & mobility.
Decision matrix: Work & Co vs Onething Design
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Work & Co |
| You need a large dedicated team for an ongoing programme | Work & Co |
| Your budget is at the lower end | Compare: Work & Co (Not published) vs Onething Design ($10K+ (per Clutch listing)) |
| You need specialist depth in a specific vertical | Onething Design |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Work & Co vs Onething Design
| Use case | Work & Co fit | Onething Design fit | Winner |
|---|---|---|---|
| Flagship consumer app redesign for a global brand | Strong | Limited | Work & Co |
| E-commerce platform rebuild requiring heavy front-end engineering | Strong | Limited | Work & Co |
| BFSI product design for a bank or insurer | Limited | Strong | Onething Design |
| Automotive digital interface design | Limited | Strong | Onething Design |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Work & Co vs Onething Design
Onething Design (4.0/5) is the stronger overall choice for most Product Design projects. Covers five distinct industries — BFSI, consumer, enterprise, healthcare, automotive — from one team with both US and India delivery presence.
Work & Co (3.8/5) is worth a look if you need e-commerce platform rebuild requiring heavy front-end engineering. If your situation matches that, Work & Co is a competitive option.
Related comparisons
Work & Co vs Onething Design FAQ
Is Work & Co better than Onething Design?
Onething Design (4.0/5) scores higher overall, but "better" depends on your use case. Work & Co's strongest advantage: client list of Apple, IKEA, Google, Nike, and Disney is rare for a studio of about 400 people. Onething Design's strongest advantage: 4.9 Clutch rating across 32 reviews.
How do Work & Co and Onething Design differ in pricing?
Work & Co uses fixed project, dedicated team pricing with a minimum engagement of Not published. Onething Design uses fixed project, dedicated team pricing with a minimum engagement of $10K+ (per Clutch listing). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Work & Co or Onething Design?
Onething Design is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Work & Co and Onething Design?
Work & Co's primary differentiator is: an engineering-heavy studio whose client list (Apple, IKEA, Nike, Disney) outsizes its ~400-person team, now part of Accenture Song. Onething Design's primary differentiator is: covers five distinct industries — BFSI, consumer, enterprise, healthcare, automotive — from one team with both US and India delivery presence. They also differ in team size (~400 (at the 2024 Accenture acquisition) vs 85+ (company figure; Clutch lists 50–249)), minimum engagement (Not published vs $10K+ (per Clutch listing)), and primary industries served (Consumer products, Enterprise transformation vs Financial services / fintech, Consumer products).
Verify all details directly with each agency before making a decision.