Best Product Design Agencies

Netguru vs Onething Design: full comparison for 2026

Quick verdict

Onething Design (4.0/5) edges ahead of Netguru (3.9/5) overall. Onething Design is the better choice for multi-vertical companies, one studio across five industries. Netguru is the stronger option for companies wanting design plus full development, one team. The right choice depends on your project size, budget, and required tech stack.

Netguru vs Onething Design: head-to-head summary

Criterion Netguru Onething Design
Founded 2008 2015
HQ Poznań, Poland Gurugram, India (also Bangalore and San Francisco)
Team size 401–500 (Clutch listing) 85+ (company figure; Clutch lists 50–249)
Rating 3.9 / 5 4.0 / 5
Primary differentiator Product design plus full software delivery from a 400-plus-person team, with client work for IKEA, Volkswagen, and Vinted Covers five distinct industries — BFSI, consumer, enterprise, healthcare, automotive — from one team with both US and India delivery presence
Pricing model Fixed project, dedicated team, T&M Fixed project, dedicated team
Min. engagement $50K+ (per Clutch listing) $10K+ (per Clutch listing)
Primary tech stack Figma, React, Node.js Figma, Sketch, Adobe Creative Suite
Industries served SaaS / B2B software, Financial services / fintech, E-commerce / retail Financial services / fintech, Consumer products, Enterprise transformation, Healthcare, Automotive & mobility

Netguru vs Onething Design: overview

Netguru

Netguru pairs product design with full software development, and it has done so since Wiktor Schmidt and Jakub Filipowski founded it in Poznań in 2008. The firm has changed shape recently. It bought Bitcraft in December 2024, adding a Białystok office, and Polish tech outlet ITwiz reports that Robert Scholz, a board member since August 2026, became CEO. Clutch now lists 401–500 employees at headquarters, well below the 600–900+ figures older sources gave, plus a 4.8 rating across 73 reviews and a $50K+ minimum. Clients include IKEA, Volkswagen, OLX, Delivery Hero, Wolt, and Vinted.

Onething Design

Most boutiques on this list pick a vertical. Onething Design spreads across five: BFSI, consumer products, enterprise, healthcare, and automotive. It took its current name in 2015 (renamed from Ketchup Designs Studio), is headquartered in Gurugram with work in Bangalore and San Francisco, and now describes an 85+ person team. Clutch shows a 4.9 rating across 32 reviews, a $10K+ minimum, and $25–$49 hourly rates, the lowest rate band among the studios here. Its awards include IBDA Best Design Studio in 2020 and 2021.

Services and capabilities: Netguru vs Onething Design

Capability Netguru Onething Design
Product design ✓ ✓
UX research ✓ ✓
Branding ✗ ✓
Web development ✓ ✗
Mobile development ✓ ✗
Design systems ✗ ✗

Tech stack comparison: Netguru vs Onething Design

Framework / platform Netguru Onething Design
Figma ✓ ✓
Webflow N/A N/A
React ✓ N/A
Framer N/A N/A
Adobe Creative Suite N/A ✓
Design systems/Storybook N/A N/A
After Effects N/A N/A

Pricing comparison: Netguru vs Onething Design

Criterion Netguru Onething Design
Minimum engagement $50K+ (per Clutch listing) $10K+ (per Clutch listing)
Engagement models Fixed project, Dedicated team, Time & materials Fixed project, Dedicated team
Rate transparency Minimum disclosed Minimum disclosed
Price tier Accessible Accessible

Target audience comparison: Netguru vs Onething Design

Dimension Netguru Onething Design
Best company size Startup to mid-market Startup to mid-market
Best industries SaaS / B2B software, Financial services / fintech, E-commerce / retail Financial services / fintech, Consumer products, Enterprise transformation
Best use cases Large-scale SaaS or e-commerce product design and development, Fintech product build requiring both design and engineering at scale BFSI product design for a bank or insurer, Automotive digital interface design
Typical project type Fixed project Fixed project

Netguru vs Onething Design: pros and cons

Netguru
+ 4.8 Clutch rating across 73 reviews
+ Design and engineering in one firm, which removes the hand-off between vendors
+ Client list spans IKEA, Volkswagen, OLX, Delivery Hero, and Vinted
+ Six Polish offices, including Białystok added through the 2024 Bitcraft acquisition
- New CEO in 2026 (per ITwiz reporting), so expect some leadership changes during your engagement
- Headcount is now listed at 401–500, below earlier 600–900+ figures, which suggests a smaller bench
- $50K+ minimum (per Clutch listing) and a development-heavy focus suit larger builds better than design-only work
Onething Design
+ 4.9 Clutch rating across 32 reviews
+ $10K+ minimum and $25–$49 hourly rates (per Clutch listing) make it one of the cheapest options here
+ Covers BFSI, healthcare, automotive, consumer, and enterprise from one team
+ IBDA Best Design Studio awards in 2020 and 2021
- Founding date is approximate because the studio was renamed from a predecessor in 2015
- Five-industry breadth gives up depth to single-vertical specialists like UXDA
- India-based delivery means limited real-time overlap for US West Coast teams

Who should choose Netguru?

A typical fit: large-scale SaaS or e-commerce product design and development.

Product design plus full software delivery from a 400-plus-person team, with client work for IKEA, Volkswagen, and Vinted. Minimum engagement starts at $50K+ (per Clutch listing). Works best with clients in SaaS / B2B software, Financial services / fintech, E-commerce / retail.

Who should choose Onething Design?

A typical fit: BFSI product design for a bank or insurer.

Covers five distinct industries — BFSI, consumer, enterprise, healthcare, automotive — from one team with both US and India delivery presence. Minimum engagement starts at $10K+ (per Clutch listing). Works best with clients in Financial services / fintech, Consumer products, Enterprise transformation, Healthcare, Automotive & mobility.

Decision matrix: Netguru vs Onething Design

Your situation Recommended choice
You need full-ownership delivery on a defined project scope Netguru
You need a large dedicated team for an ongoing programme Netguru
Your budget is at the lower end Onething Design
You need specialist depth in a specific vertical Onething Design
You need staff augmentation or team extension Neither; consider alternatives that offer staff aug
You need consulting before committing to a build Both may offer discovery engagements

Use case fit: Netguru vs Onething Design

Use case Netguru fit Onething Design fit Winner
Large-scale SaaS or e-commerce product design and development Strong Limited Netguru
Fintech product build requiring both design and engineering at scale Strong Limited Netguru
BFSI product design for a bank or insurer Limited Strong Onething Design
Automotive digital interface design Limited Strong Onething Design
Fixed-price product build Limited Limited Both equally
Dedicated design team augmentation Limited Limited Both equally

Verdict: Netguru vs Onething Design

Onething Design (4.0/5) is the stronger overall choice for most Product Design projects. Covers five distinct industries — BFSI, consumer, enterprise, healthcare, automotive — from one team with both US and India delivery presence.

Netguru (3.9/5) is worth a look if you need fintech product build requiring both design and engineering at scale. If your situation matches that, Netguru is a competitive option.

Related comparisons

Netguru vs Onething Design FAQ

Is Netguru better than Onething Design?

Onething Design (4.0/5) scores higher overall, but "better" depends on your use case. Netguru's strongest advantage: 4.8 Clutch rating across 73 reviews. Onething Design's strongest advantage: 4.9 Clutch rating across 32 reviews.

How do Netguru and Onething Design differ in pricing?

Netguru uses fixed project, dedicated team, t&m pricing with a minimum engagement of $50K+ (per Clutch listing). Onething Design uses fixed project, dedicated team pricing with a minimum engagement of $10K+ (per Clutch listing). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.

Which is better for enterprise: Netguru or Onething Design?

Onething Design is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.

What are the main differences between Netguru and Onething Design?

Netguru's primary differentiator is: product design plus full software delivery from a 400-plus-person team, with client work for IKEA, Volkswagen, and Vinted. Onething Design's primary differentiator is: covers five distinct industries — BFSI, consumer, enterprise, healthcare, automotive — from one team with both US and India delivery presence. They also differ in team size (401–500 (Clutch listing) vs 85+ (company figure; Clutch lists 50–249)), minimum engagement ($50K+ (per Clutch listing) vs $10K+ (per Clutch listing)), and primary industries served (SaaS / B2B software, Financial services / fintech vs Financial services / fintech, Consumer products).

Verify all details directly with each agency before making a decision.