Huge Inc vs Onething Design: full comparison for 2026
Quick verdict
Onething Design (4.0/5) edges ahead of Huge Inc (3.7/5) overall. Onething Design is the better choice for multi-vertical companies, one studio across five industries. Huge Inc is the stronger option for large enterprise brands comfortable with a recently rebuilt agency. The right choice depends on your project size, budget, and required tech stack.
Huge Inc vs Onething Design: head-to-head summary
| Criterion | Huge Inc | Onething Design |
|---|---|---|
| Founded | 1999 | 2015 |
| HQ | Manhattan, NYC, USA (relocated from Brooklyn Oct 2025) | Gurugram, India (also Bangalore and San Francisco) |
| Team size | ~1,240 | 85+ (company figure; Clutch lists 50–249) |
| Rating | 3.7 / 5 | 4.0 / 5 |
| Primary differentiator | A 1999 agency name rebuilt through a 2024 private-equity sale, the Hero Digital merger, and a new CEO in 2026 | Covers five distinct industries — BFSI, consumer, enterprise, healthcare, automotive — from one team with both US and India delivery presence |
| Pricing model | Project-based, retainer | Fixed project, dedicated team |
| Min. engagement | Not published | $10K+ (per Clutch listing) |
| Primary tech stack | Figma, Adobe Creative Suite, React | Figma, Sketch, Adobe Creative Suite |
| Industries served | Enterprise transformation, Consumer products | Financial services / fintech, Consumer products, Enterprise transformation, Healthcare, Automotive & mobility |
Huge Inc vs Onething Design: overview
Huge Inc
Huge has had a busy two years. Private equity firm AEA Investors bought it from Interpublic Group in December 2024 and merged it with Hero Digital, retiring the Hero brand. Huge then acquired creative studio Both&Yes in October 2025, moved its New York base from Brooklyn to Manhattan the same month, and on January 1, 2026 handed the CEO role to Josh Campo, previously CEO of Publicis' Razorfish. The combined agency runs about 1,240 people. Founded in Brooklyn in 1999, it brings a long enterprise portfolio, but the team you meet today was assembled recently.
Onething Design
Most boutiques on this list pick a vertical. Onething Design spreads across five: BFSI, consumer products, enterprise, healthcare, and automotive. It took its current name in 2015 (renamed from Ketchup Designs Studio), is headquartered in Gurugram with work in Bangalore and San Francisco, and now describes an 85+ person team. Clutch shows a 4.9 rating across 32 reviews, a $10K+ minimum, and $25–$49 hourly rates, the lowest rate band among the studios here. Its awards include IBDA Best Design Studio in 2020 and 2021.
Services and capabilities: Huge Inc vs Onething Design
| Capability | Huge Inc | Onething Design |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✓ | ✓ |
| Web development | ✓ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Huge Inc vs Onething Design
| Framework / platform | Huge Inc | Onething Design |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | ✓ | N/A |
| React | ✓ | N/A |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | ✓ |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Huge Inc vs Onething Design
| Criterion | Huge Inc | Onething Design |
|---|---|---|
| Minimum engagement | Not published | $10K+ (per Clutch listing) |
| Engagement models | Fixed project, Retainer | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Huge Inc vs Onething Design
| Dimension | Huge Inc | Onething Design |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products | Financial services / fintech, Consumer products, Enterprise transformation |
| Best use cases | Enterprise brand and digital product redesign, Large-scale web platform modernization | BFSI product design for a bank or insurer, Automotive digital interface design |
| Typical project type | Fixed project | Fixed project |
Huge Inc vs Onething Design: pros and cons
| Huge Inc | |
|---|---|
| + | More than 25 years of enterprise digital design case studies |
| + | About 1,240 people after the Hero Digital merger |
| + | Covers brand, product, web design, and development in one agency |
| + | Both&Yes acquisition (October 2025) added AI-focused creative capacity |
| - | Ownership, structure, and leadership have all changed since December 2024; CEO Josh Campo started in January 2026 |
| - | The company's own claims of double-digit growth since the merger are self-reported |
| - | Engagement sizes aren't published, which makes early budgeting harder for smaller teams |
| Onething Design | |
|---|---|
| + | 4.9 Clutch rating across 32 reviews |
| + | $10K+ minimum and $25–$49 hourly rates (per Clutch listing) make it one of the cheapest options here |
| + | Covers BFSI, healthcare, automotive, consumer, and enterprise from one team |
| + | IBDA Best Design Studio awards in 2020 and 2021 |
| - | Founding date is approximate because the studio was renamed from a predecessor in 2015 |
| - | Five-industry breadth gives up depth to single-vertical specialists like UXDA |
| - | India-based delivery means limited real-time overlap for US West Coast teams |
Who should choose Huge Inc?
A typical fit: enterprise brand and digital product redesign.
A 1999 agency name rebuilt through a 2024 private-equity sale, the Hero Digital merger, and a new CEO in 2026. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Who should choose Onething Design?
A typical fit: BFSI product design for a bank or insurer.
Covers five distinct industries — BFSI, consumer, enterprise, healthcare, automotive — from one team with both US and India delivery presence. Minimum engagement starts at $10K+ (per Clutch listing). Works best with clients in Financial services / fintech, Consumer products, Enterprise transformation, Healthcare, Automotive & mobility.
Decision matrix: Huge Inc vs Onething Design
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Huge Inc |
| You need a large dedicated team for an ongoing programme | Onething Design |
| Your budget is at the lower end | Compare: Huge Inc (Not published) vs Onething Design ($10K+ (per Clutch listing)) |
| You need specialist depth in a specific vertical | Onething Design |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Huge Inc vs Onething Design
| Use case | Huge Inc fit | Onething Design fit | Winner |
|---|---|---|---|
| Enterprise brand and digital product redesign | Strong | Strong | Both equally |
| Large-scale web platform modernization | Strong | Limited | Huge Inc |
| BFSI product design for a bank or insurer | Limited | Strong | Onething Design |
| Automotive digital interface design | Limited | Strong | Onething Design |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Huge Inc vs Onething Design
Onething Design (4.0/5) is the stronger overall choice for most Product Design projects. Covers five distinct industries — BFSI, consumer, enterprise, healthcare, automotive — from one team with both US and India delivery presence.
Huge Inc (3.7/5) is worth a look if you need large-scale web platform modernization. If your situation matches that, Huge Inc is a competitive option.
Related comparisons
Huge Inc vs Onething Design FAQ
Is Huge Inc better than Onething Design?
Onething Design (4.0/5) scores higher overall, but "better" depends on your use case. Huge Inc's strongest advantage: more than 25 years of enterprise digital design case studies. Onething Design's strongest advantage: 4.9 Clutch rating across 32 reviews.
How do Huge Inc and Onething Design differ in pricing?
Huge Inc uses project-based, retainer pricing with a minimum engagement of Not published. Onething Design uses fixed project, dedicated team pricing with a minimum engagement of $10K+ (per Clutch listing). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Huge Inc or Onething Design?
Onething Design is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Huge Inc and Onething Design?
Huge Inc's primary differentiator is: a 1999 agency name rebuilt through a 2024 private-equity sale, the Hero Digital merger, and a new CEO in 2026. Onething Design's primary differentiator is: covers five distinct industries — BFSI, consumer, enterprise, healthcare, automotive — from one team with both US and India delivery presence. They also differ in team size (~1,240 vs 85+ (company figure; Clutch lists 50–249)), minimum engagement (Not published vs $10K+ (per Clutch listing)), and primary industries served (Enterprise transformation, Consumer products vs Financial services / fintech, Consumer products).
Verify all details directly with each agency before making a decision.