ustwo vs Excited: full comparison for 2026
Quick verdict
Excited (4.6/5) edges ahead of ustwo (4.3/5) overall. Excited is the better choice for saaS and fintech product teams that want a Clutch Top-5 specialist without enterprise-agency pricing.. ustwo is the stronger option for enterprise and consumer product teams that want a studio with two decades of continuous, independently-owned operation.. The right choice depends on your project size, budget, and required tech stack.
ustwo vs Excited: head-to-head summary
| Criterion | ustwo | Excited |
|---|---|---|
| Founded | 2004 | 2018 |
| HQ | London, UK | Lviv, Ukraine |
| Team size | ~260 | 100+ |
| Rating | 4.3 / 5 | 4.6 / 5 |
| Best for | Enterprise and consumer product teams that want a studio with two decades of continuous, independently-owned operation. | SaaS and fintech product teams that want a Clutch Top-5 specialist without enterprise-agency pricing. |
| Pricing model | Fixed project, dedicated team | Fixed project, dedicated team |
| Min. engagement | Not published | $20K (per company website; independently unverifiable) |
| Primary tech stack | Figma, Sketch, Swift | Figma, Framer, After Effects |
| Industries served | Consumer products, Enterprise transformation | SaaS / B2B software, Financial services / fintech |
ustwo vs Excited: overview
ustwo
ustwo was founded in November 2004 by Matt Miller and John Sinclair in Shoreditch, London, and now operates studios in London, New York, Malmö, Tokyo, and Lisbon with roughly 260 employees worldwide (as of 2022). Early clients included Sony Ericsson and JPMorgan, and the studio is also known outside pure client work for the game Monument Valley. ustwo positions itself as a full digital product design and development studio serving both enterprise and consumer work.
Excited
Founded in 2018 and headquartered in Lviv, Ukraine, Excited has grown to a team of 100+ designers and is consistently ranked among the Top 5 UX agencies worldwide by Clutch, with roughly 70% of reviewers citing quality and creativity specifically. The agency covers UX/UI, product design, branding, and motion design, built specifically for SaaS and fintech clients, with work shipped to 20+ countries and products reportedly used by 15M+ people (per company; independently unverifiable exact reach figure).
Services and capabilities: ustwo vs Excited
| Capability | ustwo | Excited |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✗ | ✓ |
| Web development | ✗ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: ustwo vs Excited
| Framework / platform | ustwo | Excited |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | N/A | N/A |
| Framer | N/A | ✓ |
| Adobe Creative Suite | ✓ | ✓ |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | ✓ |
Pricing comparison: ustwo vs Excited
| Criterion | ustwo | Excited |
|---|---|---|
| Minimum engagement | Not published | $20K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Dedicated team | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: ustwo vs Excited
| Dimension | ustwo | Excited |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Consumer products, Enterprise transformation | SaaS / B2B software, Financial services / fintech |
| Best use cases | Enterprise financial services app design, Consumer mobile product design and development | SaaS product redesign for a growth-stage company, Fintech UX/UI overhaul with motion design polish |
| Typical project type | Fixed project | Fixed project |
ustwo vs Excited: pros and cons
| ustwo | |
|---|---|
| + | Two decades of continuous, independently-owned operation since 2004 |
| + | Studio presence across five cities (London, New York, Malmö, Tokyo, Lisbon) |
| + | Rare combination of enterprise client work and its own consumer product craft (Monument Valley) |
| + | 260-person team is large enough for multi-stream engagements but still boutique in culture |
| - | Team size (2022 figure) may understate current headcount; no more recent public figure available |
| - | General digital product studio positioning means less vertical specialization than fintech- or healthcare-only boutiques |
| - | Minimum engagement is not published, making early budget planning harder |
| Excited | |
|---|---|
| + | Consistently ranked Top 5 UX agency worldwide by Clutch — an independently verified, repeated ranking rather than a one-off |
| + | Roughly 70% of Clutch reviewers cite quality/creativity specifically, a strong qualitative signal |
| + | Built specifically around SaaS and fintech, giving genuine vertical depth |
| + | Work shipped to 20+ countries demonstrates broad delivery experience |
| - | The 15M+ user reach figure is self-reported by the company and independently unverifiable |
| - | Ukraine-based team introduces the same regional-continuity considerations as other Ukraine-rooted studios |
| - | SaaS/fintech focus means less fit for buyers in healthcare, consumer, or other verticals |
Who should choose ustwo?
ustwo is the right choice for enterprise and consumer product teams that want a studio with two decades of continuous, independently-owned operation..
Combines enterprise client work (JPMorgan) with genuine consumer product craft, evidenced by its own award-winning game Monument Valley. Minimum engagement starts at Not published. Works best with clients in Consumer products, Enterprise transformation.
Who should choose Excited?
Excited is the right choice for saaS and fintech product teams that want a Clutch Top-5 specialist without enterprise-agency pricing..
Consistently ranked Top 5 UX agency worldwide by Clutch, with roughly 70% of reviews citing quality and creativity by name. Minimum engagement starts at $20K (per company website; independently unverifiable). Works best with clients in SaaS / B2B software, Financial services / fintech.
Decision matrix: ustwo vs Excited
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | ustwo |
| You need a large dedicated team for an ongoing programme | ustwo |
| Your budget is at the lower end | Compare: ustwo (Not published) vs Excited ($20K (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | ustwo |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: ustwo vs Excited
| Use case | ustwo fit | Excited fit | Winner |
|---|---|---|---|
| Enterprise financial services app design | Strong | Limited | ustwo |
| Consumer mobile product design and development | Strong | Limited | ustwo |
| SaaS product redesign for a growth-stage company | Limited | Strong | Excited |
| Fintech UX/UI overhaul with motion design polish | Limited | Strong | Excited |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: ustwo vs Excited
Excited (4.6/5) is the stronger overall choice for most Product Design projects. Consistently ranked Top 5 UX agency worldwide by Clutch, with roughly 70% of reviews citing quality and creativity by name. It is best for saaS and fintech product teams that want a Clutch Top-5 specialist without enterprise-agency pricing..
ustwo (4.3/5) is the better choice when enterprise and consumer product teams that want a studio with two decades of continuous, independently-owned operation.. If your situation matches those criteria, ustwo is a competitive option.
Related comparisons
ustwo vs Excited FAQ
Is ustwo better than Excited?
Excited (4.6/5) scores higher overall, but "better" depends on your use case. ustwo is better for enterprise and consumer product teams that want a studio with two decades of continuous, independently-owned operation.. Excited is better for saaS and fintech product teams that want a Clutch Top-5 specialist without enterprise-agency pricing..
How do ustwo and Excited differ in pricing?
ustwo uses fixed project, dedicated team pricing with a minimum engagement of Not published. Excited uses fixed project, dedicated team pricing with a minimum engagement of $20K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: ustwo or Excited?
ustwo is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between ustwo and Excited?
ustwo's primary differentiator is: combines enterprise client work (jpmorgan) with genuine consumer product craft, evidenced by its own award-winning game monument valley. Excited's primary differentiator is: consistently ranked top 5 ux agency worldwide by clutch, with roughly 70% of reviews citing quality and creativity by name. They also differ in team size (~260 vs 100+), minimum engagement (Not published vs $20K (per company website; independently unverifiable)), and primary industries served (Consumer products, Enterprise transformation vs SaaS / B2B software, Financial services / fintech).
Verify all details directly with each agency before making a decision.