ustwo vs Excited: full comparison for 2026
Quick verdict
Excited (4.5/5) edges ahead of ustwo (4.0/5) overall. Excited is the better choice for SaaS/fintech teams wanting an award-winning specialist at mid-market rates. ustwo is the stronger option for Health, finance, and consumer teams wanting an employee-owned studio. The right choice depends on your project size, budget, and required tech stack.
ustwo vs Excited: head-to-head summary
| Criterion | ustwo | Excited |
|---|---|---|
| Founded | 2004 | 2018 |
| HQ | London, UK (also Malmö, Lisbon, and New York) | Lviv, Ukraine (also Tallinn, Estonia) |
| Team size | ~260 (last company figure, 2022; directories list 201–500) | 10–49 (Clutch listing) |
| Rating | 4.0 / 5 | 4.5 / 5 |
| Primary differentiator | An employee-owned, B Corp-certified studio with a growing healthcare portfolio and clients like Google, DeepMind, and HSBC | A 5.0 Clutch rating across 56 reviews and four Red Dot awards, focused narrowly on SaaS and fintech |
| Pricing model | Fixed project, dedicated team | Fixed project, dedicated team |
| Min. engagement | Not published | $10K+ (per Clutch listing) |
| Primary tech stack | Figma, Sketch, Swift | Figma, Framer, After Effects |
| Industries served | Consumer products, Enterprise transformation | SaaS / B2B software, Financial services / fintech |
ustwo vs Excited: overview
ustwo
ustwo is owned by its employees and certified as a B Corp, an unusual structure for a studio of its size. Matt Miller and John Sinclair founded it in Shoreditch in 2004. Today it lists studios in London, Malmö, Lisbon, and New York, and its client logos include Google, DeepMind, HSBC, Lilly, Peloton, and National Grid. Healthcare is the growth area: the company said in 2025 that health and life sciences now make up a larger share of its work than ever, and that US expansion would continue through 2026. Monument Valley came from ustwo games, a separate company with its own leadership.
Excited
Excited holds a 5.0 Clutch rating across 56 verified reviews as of November 2026, and the agency says Clutch has consistently placed it in the top 5 of its global UX leaders matrix. Founded in Lviv in 2018, it added a Tallinn office and keeps its practice narrow: UX/UI, product design, branding, and motion for SaaS and fintech clients. Its awards shelf has grown too, with four Red Dot, three Webby, two Lovie, and one iF award listed on its site. Clutch reviewers most often mention project management and communication, and the listed minimum is $10K+.
Services and capabilities: ustwo vs Excited
| Capability | ustwo | Excited |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✗ | ✓ |
| Web development | ✗ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: ustwo vs Excited
| Framework / platform | ustwo | Excited |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | N/A | N/A |
| Framer | N/A | ✓ |
| Adobe Creative Suite | ✓ | ✓ |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | ✓ |
Pricing comparison: ustwo vs Excited
| Criterion | ustwo | Excited |
|---|---|---|
| Minimum engagement | Not published | $10K+ (per Clutch listing) |
| Engagement models | Fixed project, Dedicated team | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: ustwo vs Excited
| Dimension | ustwo | Excited |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Consumer products, Enterprise transformation | SaaS / B2B software, Financial services / fintech |
| Best use cases | Patient-facing digital health service design, Financial services app design for an enterprise bank | SaaS product redesign for a growth-stage company, Fintech UX/UI overhaul with motion design polish |
| Typical project type | Fixed project | Fixed project |
ustwo vs Excited: pros and cons
| ustwo | |
|---|---|
| + | Employee-owned and a Certified B Corp, so there's no outside owner to answer to |
| + | Healthcare and life sciences work is growing, per the company's 2025 update |
| + | Clients include Google, DeepMind, HSBC, Lilly, and National Grid |
| + | Studios in London, Malmö, Lisbon, and New York |
| - | Latest public headcount is from 2022, so current capacity needs confirming |
| - | Monument Valley belongs to ustwo games, a separate company, so the studio's own credentials are client work |
| - | No published minimum engagement |
| Excited | |
|---|---|
| + | 5.0 Clutch rating across 56 verified reviews, with 5.0 sub-scores for quality and willingness to refer |
| + | Four Red Dot, three Webby, two Lovie, and one iF award (per company website) |
| + | SaaS and fintech focus builds genuine domain depth |
| + | $10K+ minimum and $50–$99 hourly rates (per Clutch listing) |
| - | Clutch lists 10–49 employees, which limits capacity for large parallel workstreams |
| - | Lviv headquarters carries the same continuity questions as other Ukraine-based teams, partly offset by the Tallinn office |
| - | SaaS/fintech focus makes it a weaker fit for healthcare or consumer work |
Who should choose ustwo?
A typical fit: patient-facing digital health service design.
An employee-owned, B Corp-certified studio with a growing healthcare portfolio and clients like Google, DeepMind, and HSBC. Minimum engagement starts at Not published. Works best with clients in Consumer products, Enterprise transformation.
Who should choose Excited?
A typical fit: SaaS product redesign for a growth-stage company.
A 5.0 Clutch rating across 56 reviews and four Red Dot awards, focused narrowly on SaaS and fintech. Minimum engagement starts at $10K+ (per Clutch listing). Works best with clients in SaaS / B2B software, Financial services / fintech.
Decision matrix: ustwo vs Excited
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | ustwo |
| You need a large dedicated team for an ongoing programme | ustwo |
| Your budget is at the lower end | Compare: ustwo (Not published) vs Excited ($10K+ (per Clutch listing)) |
| You need specialist depth in a specific vertical | ustwo |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: ustwo vs Excited
| Use case | ustwo fit | Excited fit | Winner |
|---|---|---|---|
| Patient-facing digital health service design | Strong | Limited | ustwo |
| Financial services app design for an enterprise bank | Strong | Limited | ustwo |
| SaaS product redesign for a growth-stage company | Limited | Strong | Excited |
| Fintech UX/UI overhaul with motion design polish | Limited | Strong | Excited |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: ustwo vs Excited
Excited (4.5/5) is the stronger overall choice for most Product Design projects. A 5.0 Clutch rating across 56 reviews and four Red Dot awards, focused narrowly on SaaS and fintech.
ustwo (4.0/5) is worth a look if you need financial services app design for an enterprise bank. If your situation matches that, ustwo is a competitive option.
Related comparisons
ustwo vs Excited FAQ
Is ustwo better than Excited?
Excited (4.5/5) scores higher overall, but "better" depends on your use case. ustwo's strongest advantage: employee-owned and a Certified B Corp, so there's no outside owner to answer to. Excited's strongest advantage: 5.0 Clutch rating across 56 verified reviews, with 5.0 sub-scores for quality and willingness to refer.
How do ustwo and Excited differ in pricing?
ustwo uses fixed project, dedicated team pricing with a minimum engagement of Not published. Excited uses fixed project, dedicated team pricing with a minimum engagement of $10K+ (per Clutch listing). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: ustwo or Excited?
ustwo is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between ustwo and Excited?
ustwo's primary differentiator is: an employee-owned, B Corp-certified studio with a growing healthcare portfolio and clients like Google, DeepMind, and HSBC. Excited's primary differentiator is: a 5.0 Clutch rating across 56 reviews and four Red Dot awards, focused narrowly on SaaS and fintech. They also differ in team size (~260 (last company figure, 2022; directories list 201–500) vs 10–49 (Clutch listing)), minimum engagement (Not published vs $10K+ (per Clutch listing)), and primary industries served (Consumer products, Enterprise transformation vs SaaS / B2B software, Financial services / fintech).
Verify all details directly with each agency before making a decision.