Frog vs Excited: full comparison for 2026
Quick verdict
Excited (4.5/5) edges ahead of Frog (3.7/5) overall. Excited is the better choice for SaaS/fintech teams wanting an award-winning specialist at mid-market rates. Frog is the stronger option for enterprises needing digital plus physical product design. The right choice depends on your project size, budget, and required tech stack.
Frog vs Excited: head-to-head summary
| Criterion | Frog | Excited |
|---|---|---|
| Founded | 1969 | 2018 |
| HQ | San Francisco, CA, USA | Lviv, Ukraine (also Tallinn, Estonia) |
| Team size | 2,000+ | 10–49 (Clutch listing) |
| Rating | 3.7 / 5 | 4.5 / 5 |
| Primary differentiator | Designs physical hardware (IoT, automotive, medical devices) and the software on it within one team, a pairing most firms on this list dropped years ago | A 5.0 Clutch rating across 56 reviews and four Red Dot awards, focused narrowly on SaaS and fintech |
| Pricing model | Project-based, enterprise consulting engagements | Fixed project, dedicated team |
| Min. engagement | Not published | $10K+ (per Clutch listing) |
| Primary tech stack | Figma, Adobe Creative Suite, Miro | Figma, Framer, After Effects |
| Industries served | Enterprise transformation, Consumer products, Healthcare | SaaS / B2B software, Financial services / fintech |
Frog vs Excited: overview
Frog
frog started in Germany in 1969 as Esslinger Design and moved through Aricent and Altran before Capgemini folded it into Capgemini Invent. Capgemini then merged Fahrenheit 212, Idean, and June21 into the frog brand, which puts the practice at roughly 2,000 people across 35 studios. Physical product work is what separates it here. frog still designs IoT devices, car interiors, and medical hardware alongside the software that runs on them, and very few firms on this page can say the same. No restructuring or leadership news specific to frog had surfaced as of November 2026.
Excited
Excited holds a 5.0 Clutch rating across 56 verified reviews as of November 2026, and the agency says Clutch has consistently placed it in the top 5 of its global UX leaders matrix. Founded in Lviv in 2018, it added a Tallinn office and keeps its practice narrow: UX/UI, product design, branding, and motion for SaaS and fintech clients. Its awards shelf has grown too, with four Red Dot, three Webby, two Lovie, and one iF award listed on its site. Clutch reviewers most often mention project management and communication, and the listed minimum is $10K+.
Services and capabilities: Frog vs Excited
| Capability | Frog | Excited |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✗ | ✓ |
| Web development | ✗ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✓ | ✗ |
Tech stack comparison: Frog vs Excited
| Framework / platform | Frog | Excited |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | N/A | N/A |
| Framer | N/A | ✓ |
| Adobe Creative Suite | ✓ | ✓ |
| Design systems/Storybook | ✓ | N/A |
| After Effects | N/A | ✓ |
Pricing comparison: Frog vs Excited
| Criterion | Frog | Excited |
|---|---|---|
| Minimum engagement | Not published | $10K+ (per Clutch listing) |
| Engagement models | Fixed project, Retainer | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Frog vs Excited
| Dimension | Frog | Excited |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products, Healthcare | SaaS / B2B software, Financial services / fintech |
| Best use cases | Connected hardware and IoT product design, Automotive or smart-home interface design | SaaS product redesign for a growth-stage company, Fintech UX/UI overhaul with motion design polish |
| Typical project type | Fixed project | Fixed project |
Frog vs Excited: pros and cons
| Frog | |
|---|---|
| + | Hardware-plus-software design across IoT, automotive, and medical devices |
| + | 35 studios give genuine multi-region coverage for global programs |
| + | Five decades of design history to pull case studies from |
| + | Capgemini Invent's technology consultants are available when a project grows past design |
| - | You're hiring a Capgemini Invent brand, and procurement will treat it like one |
| - | Several absorbed agencies (Fahrenheit 212, Idean, June21) now share the name, so team continuity between projects can vary |
| - | Consulting-firm overhead slows small, fast projects compared with a boutique |
| Excited | |
|---|---|
| + | 5.0 Clutch rating across 56 verified reviews, with 5.0 sub-scores for quality and willingness to refer |
| + | Four Red Dot, three Webby, two Lovie, and one iF award (per company website) |
| + | SaaS and fintech focus builds genuine domain depth |
| + | $10K+ minimum and $50–$99 hourly rates (per Clutch listing) |
| - | Clutch lists 10–49 employees, which limits capacity for large parallel workstreams |
| - | Lviv headquarters carries the same continuity questions as other Ukraine-based teams, partly offset by the Tallinn office |
| - | SaaS/fintech focus makes it a weaker fit for healthcare or consumer work |
Who should choose Frog?
A typical fit: connected hardware and IoT product design.
Designs physical hardware (IoT, automotive, medical devices) and the software on it within one team, a pairing most firms on this list dropped years ago. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products, Healthcare.
Who should choose Excited?
A typical fit: SaaS product redesign for a growth-stage company.
A 5.0 Clutch rating across 56 reviews and four Red Dot awards, focused narrowly on SaaS and fintech. Minimum engagement starts at $10K+ (per Clutch listing). Works best with clients in SaaS / B2B software, Financial services / fintech.
Decision matrix: Frog vs Excited
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Frog |
| You need a large dedicated team for an ongoing programme | Excited |
| Your budget is at the lower end | Compare: Frog (Not published) vs Excited ($10K+ (per Clutch listing)) |
| You need specialist depth in a specific vertical | Frog |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Frog vs Excited
| Use case | Frog fit | Excited fit | Winner |
|---|---|---|---|
| Connected hardware and IoT product design | Strong | Limited | Frog |
| Automotive or smart-home interface design | Strong | Limited | Frog |
| SaaS product redesign for a growth-stage company | Limited | Strong | Excited |
| Fintech UX/UI overhaul with motion design polish | Limited | Strong | Excited |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Frog vs Excited
Excited (4.5/5) is the stronger overall choice for most Product Design projects. A 5.0 Clutch rating across 56 reviews and four Red Dot awards, focused narrowly on SaaS and fintech.
Frog (3.7/5) is worth a look if you need automotive or smart-home interface design. If your situation matches that, Frog is a competitive option.
Related comparisons
Frog vs Excited FAQ
Is Frog better than Excited?
Excited (4.5/5) scores higher overall, but "better" depends on your use case. Frog's strongest advantage: hardware-plus-software design across IoT, automotive, and medical devices. Excited's strongest advantage: 5.0 Clutch rating across 56 verified reviews, with 5.0 sub-scores for quality and willingness to refer.
How do Frog and Excited differ in pricing?
Frog uses project-based, enterprise consulting engagements pricing with a minimum engagement of Not published. Excited uses fixed project, dedicated team pricing with a minimum engagement of $10K+ (per Clutch listing). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Frog or Excited?
Frog is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Frog and Excited?
Frog's primary differentiator is: designs physical hardware (IoT, automotive, medical devices) and the software on it within one team, a pairing most firms on this list dropped years ago. Excited's primary differentiator is: a 5.0 Clutch rating across 56 reviews and four Red Dot awards, focused narrowly on SaaS and fintech. They also differ in team size (2,000+ vs 10–49 (Clutch listing)), minimum engagement (Not published vs $10K+ (per Clutch listing)), and primary industries served (Enterprise transformation, Consumer products vs SaaS / B2B software, Financial services / fintech).
Verify all details directly with each agency before making a decision.