Excited vs Goji Labs: full comparison for 2026
Quick verdict
Excited (4.6/5) edges ahead of Goji Labs (4.0/5) overall. Excited is the better choice for saaS and fintech product teams that want a Clutch Top-5 specialist without enterprise-agency pricing.. Goji Labs is the stronger option for startups, entrepreneurs, and nonprofits needing strategy-led product design without enterprise pricing.. The right choice depends on your project size, budget, and required tech stack.
Excited vs Goji Labs: head-to-head summary
| Criterion | Excited | Goji Labs |
|---|---|---|
| Founded | 2018 | 2014 |
| HQ | Lviv, Ukraine | West Hollywood / Los Angeles, CA, USA |
| Team size | 100+ | 11–50 |
| Rating | 4.6 / 5 | 4.0 / 5 |
| Best for | SaaS and fintech product teams that want a Clutch Top-5 specialist without enterprise-agency pricing. | Startups, entrepreneurs, and nonprofits needing strategy-led product design without enterprise pricing. |
| Pricing model | Fixed project, dedicated team | Fixed project, T&M |
| Min. engagement | $20K (per company website; independently unverifiable) | $15K (per company website; independently unverifiable) |
| Primary tech stack | Figma, Framer, After Effects | Figma, React, Swift |
| Industries served | SaaS / B2B software, Financial services / fintech | EdTech, Financial services / fintech, Healthcare |
Excited vs Goji Labs: overview
Excited
Founded in 2018 and headquartered in Lviv, Ukraine, Excited has grown to a team of 100+ designers and is consistently ranked among the Top 5 UX agencies worldwide by Clutch, with roughly 70% of reviewers citing quality and creativity specifically. The agency covers UX/UI, product design, branding, and motion design, built specifically for SaaS and fintech clients, with work shipped to 20+ countries and products reportedly used by 15M+ people (per company; independently unverifiable exact reach figure).
Goji Labs
Founded in 2014 (one source cites 2015) by David Barlev and Adam Sumner, Goji Labs is based in West Hollywood/Los Angeles with 11–50 employees (roughly 50 per most sources). The agency is a 2025 Inc. 5000 honoree with 84 Clutch reviews, and positions itself as strategy-led with deep edtech, fintech, and healthtech experience, serving startups, entrepreneurs, and nonprofits alongside funded companies.
Services and capabilities: Excited vs Goji Labs
| Capability | Excited | Goji Labs |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✓ | ✗ |
| Web development | ✗ | ✓ |
| Mobile development | ✗ | ✓ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Excited vs Goji Labs
| Framework / platform | Excited | Goji Labs |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | N/A | ✓ |
| Framer | ✓ | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | ✓ | N/A |
Pricing comparison: Excited vs Goji Labs
| Criterion | Excited | Goji Labs |
|---|---|---|
| Minimum engagement | $20K (per company website; independently unverifiable) | $15K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Dedicated team | Fixed project, Time & materials |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Accessible | Accessible |
Target audience comparison: Excited vs Goji Labs
| Dimension | Excited | Goji Labs |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | SaaS / B2B software, Financial services / fintech | EdTech, Financial services / fintech, Healthcare |
| Best use cases | SaaS product redesign for a growth-stage company, Fintech UX/UI overhaul with motion design polish | Nonprofit or mission-driven product design, EdTech or healthtech MVP for an early-stage startup |
| Typical project type | Fixed project | Fixed project |
Excited vs Goji Labs: pros and cons
| Excited | |
|---|---|
| + | Consistently ranked Top 5 UX agency worldwide by Clutch — an independently verified, repeated ranking rather than a one-off |
| + | Roughly 70% of Clutch reviewers cite quality/creativity specifically, a strong qualitative signal |
| + | Built specifically around SaaS and fintech, giving genuine vertical depth |
| + | Work shipped to 20+ countries demonstrates broad delivery experience |
| - | The 15M+ user reach figure is self-reported by the company and independently unverifiable |
| - | Ukraine-based team introduces the same regional-continuity considerations as other Ukraine-rooted studios |
| - | SaaS/fintech focus means less fit for buyers in healthcare, consumer, or other verticals |
| Goji Labs | |
|---|---|
| + | 2025 Inc. 5000 honoree, an independently-verified growth recognition |
| + | 84 Clutch reviews provide a substantial independent feedback sample |
| + | Explicitly serves nonprofits and individual entrepreneurs, not just funded startups |
| + | Strategy-led approach pairs product discovery with delivery in one team |
| - | 11–50 employee band is smaller than most other boutiques in this roster, limiting capacity for very large programs |
| - | Founding year disputed between sources (2014 vs. 2015) |
| - | Edtech/fintech/healthtech focus means less depth for consumer or enterprise-only projects |
Who should choose Excited?
Excited is the right choice for saaS and fintech product teams that want a Clutch Top-5 specialist without enterprise-agency pricing..
Consistently ranked Top 5 UX agency worldwide by Clutch, with roughly 70% of reviews citing quality and creativity by name. Minimum engagement starts at $20K (per company website; independently unverifiable). Works best with clients in SaaS / B2B software, Financial services / fintech.
Who should choose Goji Labs?
Goji Labs is the right choice for startups, entrepreneurs, and nonprofits needing strategy-led product design without enterprise pricing..
2025 Inc. 5000 honoree that explicitly serves nonprofits and entrepreneurs alongside funded startups, a broader accessibility stance than most boutiques. Minimum engagement starts at $15K (per company website; independently unverifiable). Works best with clients in EdTech, Financial services / fintech, Healthcare.
Decision matrix: Excited vs Goji Labs
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Excited |
| You need a large dedicated team for an ongoing programme | Excited |
| Your budget is at the lower end | Goji Labs |
| You need specialist depth in a specific vertical | Goji Labs |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Excited vs Goji Labs
| Use case | Excited fit | Goji Labs fit | Winner |
|---|---|---|---|
| SaaS product redesign for a growth-stage company | Strong | Limited | Excited |
| Fintech UX/UI overhaul with motion design polish | Strong | Limited | Excited |
| Nonprofit or mission-driven product design | Limited | Strong | Goji Labs |
| EdTech or healthtech MVP for an early-stage startup | Limited | Strong | Goji Labs |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Excited vs Goji Labs
Excited (4.6/5) is the stronger overall choice for most Product Design projects. Consistently ranked Top 5 UX agency worldwide by Clutch, with roughly 70% of reviews citing quality and creativity by name. It is best for saaS and fintech product teams that want a Clutch Top-5 specialist without enterprise-agency pricing..
Goji Labs (4.0/5) is the better choice when startups, entrepreneurs, and nonprofits needing strategy-led product design without enterprise pricing.. If your situation matches those criteria, Goji Labs is a competitive option.
Related comparisons
Excited vs Goji Labs FAQ
Is Excited better than Goji Labs?
Excited (4.6/5) scores higher overall, but "better" depends on your use case. Excited is better for saaS and fintech product teams that want a Clutch Top-5 specialist without enterprise-agency pricing.. Goji Labs is better for startups, entrepreneurs, and nonprofits needing strategy-led product design without enterprise pricing..
How do Excited and Goji Labs differ in pricing?
Excited uses fixed project, dedicated team pricing with a minimum engagement of $20K (per company website; independently unverifiable). Goji Labs uses fixed project, t&m pricing with a minimum engagement of $15K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Excited or Goji Labs?
Goji Labs is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Excited and Goji Labs?
Excited's primary differentiator is: consistently ranked top 5 ux agency worldwide by clutch, with roughly 70% of reviews citing quality and creativity by name. Goji Labs's primary differentiator is: 2025 inc. 5000 honoree that explicitly serves nonprofits and entrepreneurs alongside funded startups, a broader accessibility stance than most boutiques. They also differ in team size (100+ vs 11–50), minimum engagement ($20K (per company website; independently unverifiable) vs $15K (per company website; independently unverifiable)), and primary industries served (SaaS / B2B software, Financial services / fintech vs EdTech, Financial services / fintech).
Verify all details directly with each agency before making a decision.