Huge Inc vs Excited: full comparison for 2026
Quick verdict
Excited (4.5/5) edges ahead of Huge Inc (3.7/5) overall. Excited is the better choice for SaaS/fintech teams wanting an award-winning specialist at mid-market rates. Huge Inc is the stronger option for large enterprise brands comfortable with a recently rebuilt agency. The right choice depends on your project size, budget, and required tech stack.
Huge Inc vs Excited: head-to-head summary
| Criterion | Huge Inc | Excited |
|---|---|---|
| Founded | 1999 | 2018 |
| HQ | Manhattan, NYC, USA (relocated from Brooklyn Oct 2025) | Lviv, Ukraine (also Tallinn, Estonia) |
| Team size | ~1,240 | 10–49 (Clutch listing) |
| Rating | 3.7 / 5 | 4.5 / 5 |
| Primary differentiator | A 1999 agency name rebuilt through a 2024 private-equity sale, the Hero Digital merger, and a new CEO in 2026 | A 5.0 Clutch rating across 56 reviews and four Red Dot awards, focused narrowly on SaaS and fintech |
| Pricing model | Project-based, retainer | Fixed project, dedicated team |
| Min. engagement | Not published | $10K+ (per Clutch listing) |
| Primary tech stack | Figma, Adobe Creative Suite, React | Figma, Framer, After Effects |
| Industries served | Enterprise transformation, Consumer products | SaaS / B2B software, Financial services / fintech |
Huge Inc vs Excited: overview
Huge Inc
Huge has had a busy two years. Private equity firm AEA Investors bought it from Interpublic Group in December 2024 and merged it with Hero Digital, retiring the Hero brand. Huge then acquired creative studio Both&Yes in October 2025, moved its New York base from Brooklyn to Manhattan the same month, and on January 1, 2026 handed the CEO role to Josh Campo, previously CEO of Publicis' Razorfish. The combined agency runs about 1,240 people. Founded in Brooklyn in 1999, it brings a long enterprise portfolio, but the team you meet today was assembled recently.
Excited
Excited holds a 5.0 Clutch rating across 56 verified reviews as of November 2026, and the agency says Clutch has consistently placed it in the top 5 of its global UX leaders matrix. Founded in Lviv in 2018, it added a Tallinn office and keeps its practice narrow: UX/UI, product design, branding, and motion for SaaS and fintech clients. Its awards shelf has grown too, with four Red Dot, three Webby, two Lovie, and one iF award listed on its site. Clutch reviewers most often mention project management and communication, and the listed minimum is $10K+.
Services and capabilities: Huge Inc vs Excited
| Capability | Huge Inc | Excited |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✓ | ✓ |
| Web development | ✓ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Huge Inc vs Excited
| Framework / platform | Huge Inc | Excited |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | ✓ | N/A |
| React | ✓ | N/A |
| Framer | N/A | ✓ |
| Adobe Creative Suite | ✓ | ✓ |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | ✓ |
Pricing comparison: Huge Inc vs Excited
| Criterion | Huge Inc | Excited |
|---|---|---|
| Minimum engagement | Not published | $10K+ (per Clutch listing) |
| Engagement models | Fixed project, Retainer | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Huge Inc vs Excited
| Dimension | Huge Inc | Excited |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products | SaaS / B2B software, Financial services / fintech |
| Best use cases | Enterprise brand and digital product redesign, Large-scale web platform modernization | SaaS product redesign for a growth-stage company, Fintech UX/UI overhaul with motion design polish |
| Typical project type | Fixed project | Fixed project |
Huge Inc vs Excited: pros and cons
| Huge Inc | |
|---|---|
| + | More than 25 years of enterprise digital design case studies |
| + | About 1,240 people after the Hero Digital merger |
| + | Covers brand, product, web design, and development in one agency |
| + | Both&Yes acquisition (October 2025) added AI-focused creative capacity |
| - | Ownership, structure, and leadership have all changed since December 2024; CEO Josh Campo started in January 2026 |
| - | The company's own claims of double-digit growth since the merger are self-reported |
| - | Engagement sizes aren't published, which makes early budgeting harder for smaller teams |
| Excited | |
|---|---|
| + | 5.0 Clutch rating across 56 verified reviews, with 5.0 sub-scores for quality and willingness to refer |
| + | Four Red Dot, three Webby, two Lovie, and one iF award (per company website) |
| + | SaaS and fintech focus builds genuine domain depth |
| + | $10K+ minimum and $50–$99 hourly rates (per Clutch listing) |
| - | Clutch lists 10–49 employees, which limits capacity for large parallel workstreams |
| - | Lviv headquarters carries the same continuity questions as other Ukraine-based teams, partly offset by the Tallinn office |
| - | SaaS/fintech focus makes it a weaker fit for healthcare or consumer work |
Who should choose Huge Inc?
A typical fit: enterprise brand and digital product redesign.
A 1999 agency name rebuilt through a 2024 private-equity sale, the Hero Digital merger, and a new CEO in 2026. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Who should choose Excited?
A typical fit: SaaS product redesign for a growth-stage company.
A 5.0 Clutch rating across 56 reviews and four Red Dot awards, focused narrowly on SaaS and fintech. Minimum engagement starts at $10K+ (per Clutch listing). Works best with clients in SaaS / B2B software, Financial services / fintech.
Decision matrix: Huge Inc vs Excited
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Huge Inc |
| You need a large dedicated team for an ongoing programme | Excited |
| Your budget is at the lower end | Compare: Huge Inc (Not published) vs Excited ($10K+ (per Clutch listing)) |
| You need specialist depth in a specific vertical | Huge Inc |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Huge Inc vs Excited
| Use case | Huge Inc fit | Excited fit | Winner |
|---|---|---|---|
| Enterprise brand and digital product redesign | Strong | Limited | Huge Inc |
| Large-scale web platform modernization | Strong | Limited | Huge Inc |
| SaaS product redesign for a growth-stage company | Limited | Strong | Excited |
| Fintech UX/UI overhaul with motion design polish | Limited | Strong | Excited |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Huge Inc vs Excited
Excited (4.5/5) is the stronger overall choice for most Product Design projects. A 5.0 Clutch rating across 56 reviews and four Red Dot awards, focused narrowly on SaaS and fintech.
Huge Inc (3.7/5) is worth a look if you need large-scale web platform modernization. If your situation matches that, Huge Inc is a competitive option.
Related comparisons
Huge Inc vs Excited FAQ
Is Huge Inc better than Excited?
Excited (4.5/5) scores higher overall, but "better" depends on your use case. Huge Inc's strongest advantage: more than 25 years of enterprise digital design case studies. Excited's strongest advantage: 5.0 Clutch rating across 56 verified reviews, with 5.0 sub-scores for quality and willingness to refer.
How do Huge Inc and Excited differ in pricing?
Huge Inc uses project-based, retainer pricing with a minimum engagement of Not published. Excited uses fixed project, dedicated team pricing with a minimum engagement of $10K+ (per Clutch listing). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Huge Inc or Excited?
Huge Inc is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Huge Inc and Excited?
Huge Inc's primary differentiator is: a 1999 agency name rebuilt through a 2024 private-equity sale, the Hero Digital merger, and a new CEO in 2026. Excited's primary differentiator is: a 5.0 Clutch rating across 56 reviews and four Red Dot awards, focused narrowly on SaaS and fintech. They also differ in team size (~1,240 vs 10–49 (Clutch listing)), minimum engagement (Not published vs $10K+ (per Clutch listing)), and primary industries served (Enterprise transformation, Consumer products vs SaaS / B2B software, Financial services / fintech).
Verify all details directly with each agency before making a decision.