Work & Co vs Huge Inc: full comparison for 2026
Quick verdict
Work & Co (3.8/5) edges ahead of Huge Inc (3.7/5) overall. Work & Co is the better choice for premium brands, design paired with strong engineering. Huge Inc is the stronger option for large enterprise brands comfortable with a recently rebuilt agency. The right choice depends on your project size, budget, and required tech stack.
Work & Co vs Huge Inc: head-to-head summary
| Criterion | Work & Co | Huge Inc |
|---|---|---|
| Founded | 2013 | 1999 |
| HQ | Dumbo, Brooklyn, NY, USA | Manhattan, NYC, USA (relocated from Brooklyn Oct 2025) |
| Team size | ~400 (at the 2024 Accenture acquisition) | ~1,240 |
| Rating | 3.8 / 5 | 3.7 / 5 |
| Primary differentiator | An engineering-heavy studio whose client list (Apple, IKEA, Nike, Disney) outsizes its ~400-person team, now part of Accenture Song | A 1999 agency name rebuilt through a 2024 private-equity sale, the Hero Digital merger, and a new CEO in 2026 |
| Pricing model | Fixed project, dedicated team | Project-based, retainer |
| Min. engagement | Not published | Not published |
| Primary tech stack | Figma, React, Next.js | Figma, Adobe Creative Suite, React |
| Industries served | Consumer products, Enterprise transformation, Healthcare | Enterprise transformation, Consumer products |
Work & Co vs Huge Inc: overview
Work & Co
Five co-founders started Work & Co in Dumbo, Brooklyn, in May 2013: Gene Liebel, Felipe Memoria, Joe Stewart, Mohan Ramaswamy, and Marcelo Eduardo. Its client list is out of proportion to its size. Apple, IKEA, Google, Mercedes-Benz, Pfizer, GoFundMe, Nike, and Disney have all hired a studio of roughly 400 people, largely because designers and front-end engineers ship together on the same team. Accenture announced its acquisition in January 2024, and the studio now operates within Accenture Song while keeping its own brand and careers site.
Huge Inc
Huge has had a busy two years. Private equity firm AEA Investors bought it from Interpublic Group in December 2024 and merged it with Hero Digital, retiring the Hero brand. Huge then acquired creative studio Both&Yes in October 2025, moved its New York base from Brooklyn to Manhattan the same month, and on January 1, 2026 handed the CEO role to Josh Campo, previously CEO of Publicis' Razorfish. The combined agency runs about 1,240 people. Founded in Brooklyn in 1999, it brings a long enterprise portfolio, but the team you meet today was assembled recently.
Services and capabilities: Work & Co vs Huge Inc
| Capability | Work & Co | Huge Inc |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✗ | ✓ |
| Branding | ✗ | ✓ |
| Web development | ✓ | ✓ |
| Mobile development | ✓ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Work & Co vs Huge Inc
| Framework / platform | Work & Co | Huge Inc |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | ✓ |
| React | ✓ | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | N/A | ✓ |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Work & Co vs Huge Inc
| Criterion | Work & Co | Huge Inc |
|---|---|---|
| Minimum engagement | Not published | Not published |
| Engagement models | Fixed project, Dedicated team | Fixed project, Retainer |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Mid-market |
Target audience comparison: Work & Co vs Huge Inc
| Dimension | Work & Co | Huge Inc |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Consumer products, Enterprise transformation, Healthcare | Enterprise transformation, Consumer products |
| Best use cases | Flagship consumer app redesign for a global brand, E-commerce platform rebuild requiring heavy front-end engineering | Enterprise brand and digital product redesign, Large-scale web platform modernization |
| Typical project type | Fixed project | Fixed project |
Work & Co vs Huge Inc: pros and cons
| Work & Co | |
|---|---|
| + | Client list of Apple, IKEA, Google, Nike, and Disney is rare for a studio of about 400 people |
| + | Designers and engineers ship together, so there's no hand-off to a separate build vendor |
| + | Offices across the US, Europe, and Latin America |
| + | Long record of flagship consumer launches |
| - | Part of Accenture Song since Accenture's 2024 acquisition, the same parent as the Accenture Song listing here |
| - | No published minimum, though the client list points to premium pricing |
| - | Fewer fintech- or healthcare-specific case studies than vertical specialists |
| Huge Inc | |
|---|---|
| + | More than 25 years of enterprise digital design case studies |
| + | About 1,240 people after the Hero Digital merger |
| + | Covers brand, product, web design, and development in one agency |
| + | Both&Yes acquisition (October 2025) added AI-focused creative capacity |
| - | Ownership, structure, and leadership have all changed since December 2024; CEO Josh Campo started in January 2026 |
| - | The company's own claims of double-digit growth since the merger are self-reported |
| - | Engagement sizes aren't published, which makes early budgeting harder for smaller teams |
Who should choose Work & Co?
A typical fit: flagship consumer app redesign for a global brand.
An engineering-heavy studio whose client list (Apple, IKEA, Nike, Disney) outsizes its ~400-person team, now part of Accenture Song. Minimum engagement starts at Not published. Works best with clients in Consumer products, Enterprise transformation, Healthcare.
Who should choose Huge Inc?
A typical fit: enterprise brand and digital product redesign.
A 1999 agency name rebuilt through a 2024 private-equity sale, the Hero Digital merger, and a new CEO in 2026. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Decision matrix: Work & Co vs Huge Inc
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Work & Co |
| You need a large dedicated team for an ongoing programme | Work & Co |
| Your budget is at the lower end | Compare: Work & Co (Not published) vs Huge Inc (Not published) |
| You need specialist depth in a specific vertical | Work & Co |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Work & Co vs Huge Inc
| Use case | Work & Co fit | Huge Inc fit | Winner |
|---|---|---|---|
| Flagship consumer app redesign for a global brand | Strong | Limited | Work & Co |
| E-commerce platform rebuild requiring heavy front-end engineering | Strong | Limited | Work & Co |
| Enterprise brand and digital product redesign | Strong | Strong | Both equally |
| Large-scale web platform modernization | Limited | Strong | Huge Inc |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Work & Co vs Huge Inc
Work & Co (3.8/5) is the stronger overall choice for most Product Design projects. An engineering-heavy studio whose client list (Apple, IKEA, Nike, Disney) outsizes its ~400-person team, now part of Accenture Song.
Huge Inc (3.7/5) is worth a look if you need large-scale web platform modernization. If your situation matches that, Huge Inc is a competitive option.
Related comparisons
Work & Co vs Huge Inc FAQ
Is Work & Co better than Huge Inc?
Work & Co (3.8/5) scores higher overall, but "better" depends on your use case. Work & Co's strongest advantage: client list of Apple, IKEA, Google, Nike, and Disney is rare for a studio of about 400 people. Huge Inc's strongest advantage: more than 25 years of enterprise digital design case studies.
How do Work & Co and Huge Inc differ in pricing?
Work & Co uses fixed project, dedicated team pricing with a minimum engagement of Not published. Huge Inc uses project-based, retainer pricing with a minimum engagement of Not published. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Work & Co or Huge Inc?
Work & Co is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Work & Co and Huge Inc?
Work & Co's primary differentiator is: an engineering-heavy studio whose client list (Apple, IKEA, Nike, Disney) outsizes its ~400-person team, now part of Accenture Song. Huge Inc's primary differentiator is: a 1999 agency name rebuilt through a 2024 private-equity sale, the Hero Digital merger, and a new CEO in 2026. They also differ in team size (~400 (at the 2024 Accenture acquisition) vs ~1,240), minimum engagement (Not published vs Not published), and primary industries served (Consumer products, Enterprise transformation vs Enterprise transformation, Consumer products).
Verify all details directly with each agency before making a decision.