Work & Co vs Huge Inc: full comparison for 2026
Quick verdict
Work & Co (3.9/5) edges ahead of Huge Inc (3.8/5) overall. Work & Co is the better choice for premium consumer and enterprise brands that need design paired with strong front-end engineering execution.. Huge Inc is the stronger option for large enterprise brands comfortable with a big, recently-restructured agency rather than an independent boutique.. The right choice depends on your project size, budget, and required tech stack.
Work & Co vs Huge Inc: head-to-head summary
| Criterion | Work & Co | Huge Inc |
|---|---|---|
| Founded | 2013 | 1999 |
| HQ | Dumbo, Brooklyn, NY, USA | Manhattan, NYC, USA (relocated from Brooklyn Oct 2025) |
| Team size | 425+ | ~1,240 |
| Rating | 3.9 / 5 | 3.8 / 5 |
| Best for | Premium consumer and enterprise brands that need design paired with strong front-end engineering execution. | Large enterprise brands comfortable with a big, recently-restructured agency rather than an independent boutique. |
| Pricing model | Fixed project, dedicated team | Project-based, retainer |
| Min. engagement | Not published | Not published |
| Primary tech stack | Figma, React, Next.js | Figma, Adobe Creative Suite, React |
| Industries served | Consumer products, Enterprise transformation, Healthcare | Enterprise transformation, Consumer products |
Work & Co vs Huge Inc: overview
Work & Co
Founded in May 2013 by Gene Liebel, Felipe Memoria, Joe Stewart, Mohan Ramaswamy, and Marcelo Eduardo, Work & Co is headquartered in Dumbo, Brooklyn with additional offices across the US, Latin America, and Europe. The studio's client roster includes Apple, IKEA, Google, Mercedes-Benz, Pfizer, GoFundMe, Nike, and Disney — a notably premium list for a firm of its size (425+ people). Work & Co is now part of Accenture Song, an ownership detail worth disclosing alongside its design credentials.
Huge Inc
Huge Inc was founded in 1999 in Brooklyn by David Skokna, Sasha Kirovski, Gene Liebel, and Aaron Shapiro, and relocated to Manhattan in October 2025. The agency was long part of Interpublic Group before being sold to private equity firm AEA Investors in December 2024 and merged with Hero Digital — a recent restructuring worth disclosing to prospective clients. Post-merger headcount sits around 1,240, and engagement sizes are typical of a large agency rather than published per-project.
Services and capabilities: Work & Co vs Huge Inc
| Capability | Work & Co | Huge Inc |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✗ | ✓ |
| Branding | ✗ | ✓ |
| Web development | ✓ | ✓ |
| Mobile development | ✓ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Work & Co vs Huge Inc
| Framework / platform | Work & Co | Huge Inc |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | ✓ |
| React | ✓ | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | N/A | ✓ |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Work & Co vs Huge Inc
| Criterion | Work & Co | Huge Inc |
|---|---|---|
| Minimum engagement | Not published | Not published |
| Engagement models | Fixed project, Dedicated team | Fixed project, Retainer |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Mid-market |
Target audience comparison: Work & Co vs Huge Inc
| Dimension | Work & Co | Huge Inc |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Consumer products, Enterprise transformation, Healthcare | Enterprise transformation, Consumer products |
| Best use cases | Flagship consumer app redesign for a global brand, E-commerce platform rebuild with heavy front-end engineering | Enterprise brand and digital product redesign, Large-scale web platform modernization |
| Typical project type | Fixed project | Fixed project |
Work & Co vs Huge Inc: pros and cons
| Work & Co | |
|---|---|
| + | Client roster (Apple, IKEA, Google, Nike, Disney) is unusually strong relative to the firm's headcount |
| + | Engineering-heavy delivery model means design and build happen under one roof, reducing hand-off risk |
| + | 425+ people across US, Europe, and Latin America gives real multi-region coverage |
| + | Strong track record on premium consumer digital product launches |
| - | Now part of Accenture Song — the same parent company as Accenture Song itself in this roster, an ownership overlap worth noting |
| - | Premium client roster suggests premium pricing, though no minimum engagement is published |
| - | Less specialized in any single vertical (fintech, healthcare) than boutique competitors |
| Huge Inc | |
|---|---|
| + | 26 years of brand history and enterprise digital design case studies |
| + | Large post-merger headcount (~1,240) gives significant delivery capacity |
| + | Broad service range covering brand, product, and web design/development |
| + | Recent relocation and merger bring fresh Hero Digital capabilities into the brand |
| - | Sold to private equity firm AEA Investors in December 2024 and merged with Hero Digital — a recent ownership and structural change still settling |
| - | Long tenure inside Interpublic Group followed by a 2024 sale means less continuity than an independently owned boutique |
| - | Large-agency engagement sizes are not published, making budget planning harder for smaller teams |
Who should choose Work & Co?
Work & Co is the right choice for premium consumer and enterprise brands that need design paired with strong front-end engineering execution..
Engineering-led product design studio with an unusually premium client roster (Apple, IKEA, Nike, Disney) for its size. Minimum engagement starts at Not published. Works best with clients in Consumer products, Enterprise transformation, Healthcare.
Who should choose Huge Inc?
Huge Inc is the right choice for large enterprise brands comfortable with a big, recently-restructured agency rather than an independent boutique..
One of the largest and longest-running digital agencies on this list, post-merger with Hero Digital under AEA Investors ownership. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Decision matrix: Work & Co vs Huge Inc
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Work & Co |
| You need a large dedicated team for an ongoing programme | Work & Co |
| Your budget is at the lower end | Compare: Work & Co (Not published) vs Huge Inc (Not published) |
| You need specialist depth in a specific vertical | Work & Co |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Work & Co vs Huge Inc
| Use case | Work & Co fit | Huge Inc fit | Winner |
|---|---|---|---|
| Flagship consumer app redesign for a global brand | Strong | Limited | Work & Co |
| E-commerce platform rebuild with heavy front-end engineering | Strong | Limited | Work & Co |
| Enterprise brand and digital product redesign | Strong | Strong | Both equally |
| Large-scale web platform modernization | Limited | Strong | Huge Inc |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Work & Co vs Huge Inc
Work & Co (3.9/5) is the stronger overall choice for most Product Design projects. Engineering-led product design studio with an unusually premium client roster (Apple, IKEA, Nike, Disney) for its size. It is best for premium consumer and enterprise brands that need design paired with strong front-end engineering execution..
Huge Inc (3.8/5) is the better choice when large enterprise brands comfortable with a big, recently-restructured agency rather than an independent boutique.. If your situation matches those criteria, Huge Inc is a competitive option.
Related comparisons
Work & Co vs Huge Inc FAQ
Is Work & Co better than Huge Inc?
Work & Co (3.9/5) scores higher overall, but "better" depends on your use case. Work & Co is better for premium consumer and enterprise brands that need design paired with strong front-end engineering execution.. Huge Inc is better for large enterprise brands comfortable with a big, recently-restructured agency rather than an independent boutique..
How do Work & Co and Huge Inc differ in pricing?
Work & Co uses fixed project, dedicated team pricing with a minimum engagement of Not published. Huge Inc uses project-based, retainer pricing with a minimum engagement of Not published. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Work & Co or Huge Inc?
Huge Inc is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Work & Co and Huge Inc?
Work & Co's primary differentiator is: engineering-led product design studio with an unusually premium client roster (apple, ikea, nike, disney) for its size. Huge Inc's primary differentiator is: one of the largest and longest-running digital agencies on this list, post-merger with hero digital under aea investors ownership. They also differ in team size (425+ vs ~1,240), minimum engagement (Not published vs Not published), and primary industries served (Consumer products, Enterprise transformation vs Enterprise transformation, Consumer products).
Verify all details directly with each agency before making a decision.