Work & Co vs Bakken & Bæck: full comparison for 2026
Quick verdict
Bakken & Bæck (4.2/5) edges ahead of Work & Co (3.8/5) overall. Bakken & Bæck is the better choice for tech companies (AI, decentralized systems), design plus research. Work & Co is the stronger option for premium brands, design paired with strong engineering. The right choice depends on your project size, budget, and required tech stack.
Work & Co vs Bakken & Bæck: head-to-head summary
| Criterion | Work & Co | Bakken & Bæck |
|---|---|---|
| Founded | 2013 | 2011 |
| HQ | Dumbo, Brooklyn, NY, USA | Oslo, Norway (also Amsterdam, Barcelona, Bonn, and London) |
| Team size | ~400 (at the 2024 Accenture acquisition) | 70+ |
| Rating | 3.8 / 5 | 4.2 / 5 |
| Primary differentiator | An engineering-heavy studio whose client list (Apple, IKEA, Nike, Disney) outsizes its ~400-person team, now part of Accenture Song | A five-city European studio that blends design with genuine computer-science research depth, evidenced by recent AI work for Sierra and Coinbase |
| Pricing model | Fixed project, dedicated team | Fixed project, dedicated team |
| Min. engagement | Not published | Not published |
| Primary tech stack | Figma, React, Next.js | Figma, React, Next.js |
| Industries served | Consumer products, Enterprise transformation, Healthcare | SaaS / B2B software, Financial services / fintech, Consumer products |
Work & Co vs Bakken & Bæck: overview
Work & Co
Five co-founders started Work & Co in Dumbo, Brooklyn, in May 2013: Gene Liebel, Felipe Memoria, Joe Stewart, Mohan Ramaswamy, and Marcelo Eduardo. Its client list is out of proportion to its size. Apple, IKEA, Google, Mercedes-Benz, Pfizer, GoFundMe, Nike, and Disney have all hired a studio of roughly 400 people, largely because designers and front-end engineers ship together on the same team. Accenture announced its acquisition in January 2024, and the studio now operates within Accenture Song while keeping its own brand and careers site.
Bakken & Bæck
Johan Bakken and Tobias Bæck founded Bakken & Bæck in 2011; Bæck still runs it as CEO. Around 70 people work across Oslo, Amsterdam, Barcelona, Bonn, and London, and several hold computer-science PhDs, which shows in the work. Recent projects include conversational AI products with Sierra and decentralized platforms with Coinbase, alongside IKEA and Norwegian payments app Vipps. The studio takes products from early exploration through launch instead of handing over a design phase and leaving.
Services and capabilities: Work & Co vs Bakken & Bæck
| Capability | Work & Co | Bakken & Bæck |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✗ | ✓ |
| Branding | ✗ | ✗ |
| Web development | ✓ | ✓ |
| Mobile development | ✓ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Work & Co vs Bakken & Bæck
| Framework / platform | Work & Co | Bakken & Bæck |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | ✓ | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | N/A | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Work & Co vs Bakken & Bæck
| Criterion | Work & Co | Bakken & Bæck |
|---|---|---|
| Minimum engagement | Not published | Not published |
| Engagement models | Fixed project, Dedicated team | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Mid-market |
Target audience comparison: Work & Co vs Bakken & Bæck
| Dimension | Work & Co | Bakken & Bæck |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Consumer products, Enterprise transformation, Healthcare | SaaS / B2B software, Financial services / fintech, Consumer products |
| Best use cases | Flagship consumer app redesign for a global brand, E-commerce platform rebuild requiring heavy front-end engineering | AI or conversational-product design for a fast-moving startup, Decentralized or crypto platform design and build |
| Typical project type | Fixed project | Fixed project |
Work & Co vs Bakken & Bæck: pros and cons
| Work & Co | |
|---|---|
| + | Client list of Apple, IKEA, Google, Nike, and Disney is rare for a studio of about 400 people |
| + | Designers and engineers ship together, so there's no hand-off to a separate build vendor |
| + | Offices across the US, Europe, and Latin America |
| + | Long record of flagship consumer launches |
| - | Part of Accenture Song since Accenture's 2024 acquisition, the same parent as the Accenture Song listing here |
| - | No published minimum, though the client list points to premium pricing |
| - | Fewer fintech- or healthcare-specific case studies than vertical specialists |
| Bakken & Bæck | |
|---|---|
| + | Design and computer-science research in one team, unusual for a boutique |
| + | Recent AI and crypto work for Sierra and Coinbase |
| + | Offices in five European cities |
| + | Consumer clients like IKEA and Vipps alongside deep-tech work |
| - | No published pricing or minimum engagement |
| - | Europe-only offices give US clients limited working-hour overlap |
| - | Its AI- and crypto-heavy recent portfolio is a narrower fit for traditional industries |
Who should choose Work & Co?
A typical fit: flagship consumer app redesign for a global brand.
An engineering-heavy studio whose client list (Apple, IKEA, Nike, Disney) outsizes its ~400-person team, now part of Accenture Song. Minimum engagement starts at Not published. Works best with clients in Consumer products, Enterprise transformation, Healthcare.
Who should choose Bakken & Bæck?
A typical fit: AI or conversational-product design for a fast-moving startup.
A five-city European studio that blends design with genuine computer-science research depth, evidenced by recent AI work for Sierra and Coinbase. Minimum engagement starts at Not published. Works best with clients in SaaS / B2B software, Financial services / fintech, Consumer products.
Decision matrix: Work & Co vs Bakken & Bæck
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Work & Co |
| You need a large dedicated team for an ongoing programme | Work & Co |
| Your budget is at the lower end | Compare: Work & Co (Not published) vs Bakken & Bæck (Not published) |
| You need specialist depth in a specific vertical | Work & Co |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Work & Co vs Bakken & Bæck
| Use case | Work & Co fit | Bakken & Bæck fit | Winner |
|---|---|---|---|
| Flagship consumer app redesign for a global brand | Strong | Limited | Work & Co |
| E-commerce platform rebuild requiring heavy front-end engineering | Strong | Limited | Work & Co |
| AI or conversational-product design for a fast-moving startup | Limited | Strong | Bakken & Bæck |
| Decentralized or crypto platform design and build | Limited | Strong | Bakken & Bæck |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Work & Co vs Bakken & Bæck
Bakken & Bæck (4.2/5) is the stronger overall choice for most Product Design projects. A five-city European studio that blends design with genuine computer-science research depth, evidenced by recent AI work for Sierra and Coinbase.
Work & Co (3.8/5) is worth a look if you need e-commerce platform rebuild requiring heavy front-end engineering. If your situation matches that, Work & Co is a competitive option.
Related comparisons
Work & Co vs Bakken & Bæck FAQ
Is Work & Co better than Bakken & Bæck?
Bakken & Bæck (4.2/5) scores higher overall, but "better" depends on your use case. Work & Co's strongest advantage: client list of Apple, IKEA, Google, Nike, and Disney is rare for a studio of about 400 people. Bakken & Bæck's strongest advantage: design and computer-science research in one team, unusual for a boutique.
How do Work & Co and Bakken & Bæck differ in pricing?
Work & Co uses fixed project, dedicated team pricing with a minimum engagement of Not published. Bakken & Bæck uses fixed project, dedicated team pricing with a minimum engagement of Not published. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Work & Co or Bakken & Bæck?
Work & Co is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Work & Co and Bakken & Bæck?
Work & Co's primary differentiator is: an engineering-heavy studio whose client list (Apple, IKEA, Nike, Disney) outsizes its ~400-person team, now part of Accenture Song. Bakken & Bæck's primary differentiator is: a five-city European studio that blends design with genuine computer-science research depth, evidenced by recent AI work for Sierra and Coinbase. They also differ in team size (~400 (at the 2024 Accenture acquisition) vs 70+), minimum engagement (Not published vs Not published), and primary industries served (Consumer products, Enterprise transformation vs SaaS / B2B software, Financial services / fintech).
Verify all details directly with each agency before making a decision.