ustwo vs Big Human: full comparison for 2026
Quick verdict
ustwo (4.0/5) edges ahead of Big Human (4.0/5) overall. ustwo is the better choice for Health, finance, and consumer teams wanting an employee-owned studio. Big Human is the stronger option for Startups/consumer brands, small senior studio, product builders. The right choice depends on your project size, budget, and required tech stack.
ustwo vs Big Human: head-to-head summary
| Criterion | ustwo | Big Human |
|---|---|---|
| Founded | 2004 | 2010 |
| HQ | London, UK (also Malmö, Lisbon, and New York) | New York, NY, USA (remote team) |
| Team size | ~260 (last company figure, 2022; directories list 201–500) | 10–49 (Clutch listing) |
| Rating | 4.0 / 5 | 4.0 / 5 |
| Primary differentiator | An employee-owned, B Corp-certified studio with a growing healthcare portfolio and clients like Google, DeepMind, and HSBC | A compact, senior remote team that has worked on consumer hits like HQ Trivia and Vine and also builds its own startups |
| Pricing model | Fixed project, dedicated team | Fixed project, dedicated team |
| Min. engagement | Not published | Not published |
| Primary tech stack | Figma, Sketch, Swift | Figma, React, Node.js |
| Industries served | Consumer products, Enterprise transformation | Consumer products, Media & entertainment, Financial services / fintech |
ustwo vs Big Human: overview
ustwo
ustwo is owned by its employees and certified as a B Corp, an unusual structure for a studio of its size. Matt Miller and John Sinclair founded it in Shoreditch in 2004. Today it lists studios in London, Malmö, Lisbon, and New York, and its client logos include Google, DeepMind, HSBC, Lilly, Peloton, and National Grid. Healthcare is the growth area: the company said in 2025 that health and life sciences now make up a larger share of its work than ever, and that US expansion would continue through 2026. Monument Valley came from ustwo games, a separate company with its own leadership.
Big Human
Big Human is small on purpose. Clutch lists 10–49 employees and a 2010 founding date (other sources say 2011), and the team works remotely from a New York base. That scale hasn't kept it off large accounts: Whistle, Rockefeller Center, Gemini, and Netflix appear in its portfolio, and the studio worked on HQ Trivia and Vine. Its 12 Clutch reviews average 4.9, with 2026 reviews covering rebrands for a fan platform and an AI concierge product. Pricing and minimums stay unpublished.
Services and capabilities: ustwo vs Big Human
| Capability | ustwo | Big Human |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✗ |
| Branding | ✗ | ✓ |
| Web development | ✗ | ✓ |
| Mobile development | ✗ | ✓ |
| Design systems | ✗ | ✗ |
Tech stack comparison: ustwo vs Big Human
| Framework / platform | ustwo | Big Human |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | N/A | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: ustwo vs Big Human
| Criterion | ustwo | Big Human |
|---|---|---|
| Minimum engagement | Not published | Not published |
| Engagement models | Fixed project, Dedicated team | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Mid-market |
Target audience comparison: ustwo vs Big Human
| Dimension | ustwo | Big Human |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Consumer products, Enterprise transformation | Consumer products, Media & entertainment, Financial services / fintech |
| Best use cases | Patient-facing digital health service design, Financial services app design for an enterprise bank | Consumer app design for an early-stage or growth-stage startup, Brand-plus-product design bundle for a media or entertainment client |
| Typical project type | Fixed project | Fixed project |
ustwo vs Big Human: pros and cons
| ustwo | |
|---|---|
| + | Employee-owned and a Certified B Corp, so there's no outside owner to answer to |
| + | Healthcare and life sciences work is growing, per the company's 2025 update |
| + | Clients include Google, DeepMind, HSBC, Lilly, and National Grid |
| + | Studios in London, Malmö, Lisbon, and New York |
| - | Latest public headcount is from 2022, so current capacity needs confirming |
| - | Monument Valley belongs to ustwo games, a separate company, so the studio's own credentials are client work |
| - | No published minimum engagement |
| Big Human | |
|---|---|
| + | Worked on consumer products HQ Trivia and Vine, and incubates its own startups |
| + | Client list includes Whistle, Rockefeller Center, Gemini, and Netflix |
| + | 4.9 Clutch rating, with 2026 reviews covering brand and AI product work |
| + | Small team keeps clients in direct contact with senior people |
| - | Only 12 Clutch reviews, a thin sample compared with most boutiques here |
| - | 10–49 employees caps capacity for large programs |
| - | Founding year differs by source (2010 vs. 2011), and pricing isn't published |
Who should choose ustwo?
A typical fit: patient-facing digital health service design.
An employee-owned, B Corp-certified studio with a growing healthcare portfolio and clients like Google, DeepMind, and HSBC. Minimum engagement starts at Not published. Works best with clients in Consumer products, Enterprise transformation.
Who should choose Big Human?
A typical fit: consumer app design for an early-stage or growth-stage startup.
A compact, senior remote team that has worked on consumer hits like HQ Trivia and Vine and also builds its own startups. Minimum engagement starts at Not published. Works best with clients in Consumer products, Media & entertainment, Financial services / fintech.
Decision matrix: ustwo vs Big Human
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | ustwo |
| You need a large dedicated team for an ongoing programme | ustwo |
| Your budget is at the lower end | Compare: ustwo (Not published) vs Big Human (Not published) |
| You need specialist depth in a specific vertical | Big Human |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: ustwo vs Big Human
| Use case | ustwo fit | Big Human fit | Winner |
|---|---|---|---|
| Patient-facing digital health service design | Strong | Limited | ustwo |
| Financial services app design for an enterprise bank | Strong | Limited | ustwo |
| Consumer app design for an early-stage or growth-stage startup | Strong | Strong | Both equally |
| Brand-plus-product design bundle for a media or entertainment client | Limited | Strong | Big Human |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: ustwo vs Big Human
ustwo (4.0/5) is the stronger overall choice for most Product Design projects. An employee-owned, B Corp-certified studio with a growing healthcare portfolio and clients like Google, DeepMind, and HSBC.
Big Human (4.0/5) is worth a look if you need brand-plus-product design bundle for a media or entertainment client. If your situation matches that, Big Human is a competitive option.
Related comparisons
ustwo vs Big Human FAQ
Is ustwo better than Big Human?
ustwo (4.0/5) scores higher overall, but "better" depends on your use case. ustwo's strongest advantage: employee-owned and a Certified B Corp, so there's no outside owner to answer to. Big Human's strongest advantage: worked on consumer products HQ Trivia and Vine, and incubates its own startups.
How do ustwo and Big Human differ in pricing?
ustwo uses fixed project, dedicated team pricing with a minimum engagement of Not published. Big Human uses fixed project, dedicated team pricing with a minimum engagement of Not published. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: ustwo or Big Human?
ustwo is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between ustwo and Big Human?
ustwo's primary differentiator is: an employee-owned, B Corp-certified studio with a growing healthcare portfolio and clients like Google, DeepMind, and HSBC. Big Human's primary differentiator is: a compact, senior remote team that has worked on consumer hits like HQ Trivia and Vine and also builds its own startups. They also differ in team size (~260 (last company figure, 2022; directories list 201–500) vs 10–49 (Clutch listing)), minimum engagement (Not published vs Not published), and primary industries served (Consumer products, Enterprise transformation vs Consumer products, Media & entertainment).
Verify all details directly with each agency before making a decision.