Huge Inc vs ustwo: full comparison for 2026
Quick verdict
ustwo (4.0/5) edges ahead of Huge Inc (3.7/5) overall. ustwo is the better choice for Health, finance, and consumer teams wanting an employee-owned studio. Huge Inc is the stronger option for large enterprise brands comfortable with a recently rebuilt agency. The right choice depends on your project size, budget, and required tech stack.
Huge Inc vs ustwo: head-to-head summary
| Criterion | Huge Inc | ustwo |
|---|---|---|
| Founded | 1999 | 2004 |
| HQ | Manhattan, NYC, USA (relocated from Brooklyn Oct 2025) | London, UK (also Malmö, Lisbon, and New York) |
| Team size | ~1,240 | ~260 (last company figure, 2022; directories list 201–500) |
| Rating | 3.7 / 5 | 4.0 / 5 |
| Primary differentiator | A 1999 agency name rebuilt through a 2024 private-equity sale, the Hero Digital merger, and a new CEO in 2026 | An employee-owned, B Corp-certified studio with a growing healthcare portfolio and clients like Google, DeepMind, and HSBC |
| Pricing model | Project-based, retainer | Fixed project, dedicated team |
| Min. engagement | Not published | Not published |
| Primary tech stack | Figma, Adobe Creative Suite, React | Figma, Sketch, Swift |
| Industries served | Enterprise transformation, Consumer products | Consumer products, Enterprise transformation |
Huge Inc vs ustwo: overview
Huge Inc
Huge has had a busy two years. Private equity firm AEA Investors bought it from Interpublic Group in December 2024 and merged it with Hero Digital, retiring the Hero brand. Huge then acquired creative studio Both&Yes in October 2025, moved its New York base from Brooklyn to Manhattan the same month, and on January 1, 2026 handed the CEO role to Josh Campo, previously CEO of Publicis' Razorfish. The combined agency runs about 1,240 people. Founded in Brooklyn in 1999, it brings a long enterprise portfolio, but the team you meet today was assembled recently.
ustwo
ustwo is owned by its employees and certified as a B Corp, an unusual structure for a studio of its size. Matt Miller and John Sinclair founded it in Shoreditch in 2004. Today it lists studios in London, Malmö, Lisbon, and New York, and its client logos include Google, DeepMind, HSBC, Lilly, Peloton, and National Grid. Healthcare is the growth area: the company said in 2025 that health and life sciences now make up a larger share of its work than ever, and that US expansion would continue through 2026. Monument Valley came from ustwo games, a separate company with its own leadership.
Services and capabilities: Huge Inc vs ustwo
| Capability | Huge Inc | ustwo |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✓ | ✗ |
| Web development | ✓ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Huge Inc vs ustwo
| Framework / platform | Huge Inc | ustwo |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | ✓ | N/A |
| React | ✓ | N/A |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | ✓ |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Huge Inc vs ustwo
| Criterion | Huge Inc | ustwo |
|---|---|---|
| Minimum engagement | Not published | Not published |
| Engagement models | Fixed project, Retainer | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Mid-market |
Target audience comparison: Huge Inc vs ustwo
| Dimension | Huge Inc | ustwo |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products | Consumer products, Enterprise transformation |
| Best use cases | Enterprise brand and digital product redesign, Large-scale web platform modernization | Patient-facing digital health service design, Financial services app design for an enterprise bank |
| Typical project type | Fixed project | Fixed project |
Huge Inc vs ustwo: pros and cons
| Huge Inc | |
|---|---|
| + | More than 25 years of enterprise digital design case studies |
| + | About 1,240 people after the Hero Digital merger |
| + | Covers brand, product, web design, and development in one agency |
| + | Both&Yes acquisition (October 2025) added AI-focused creative capacity |
| - | Ownership, structure, and leadership have all changed since December 2024; CEO Josh Campo started in January 2026 |
| - | The company's own claims of double-digit growth since the merger are self-reported |
| - | Engagement sizes aren't published, which makes early budgeting harder for smaller teams |
| ustwo | |
|---|---|
| + | Employee-owned and a Certified B Corp, so there's no outside owner to answer to |
| + | Healthcare and life sciences work is growing, per the company's 2025 update |
| + | Clients include Google, DeepMind, HSBC, Lilly, and National Grid |
| + | Studios in London, Malmö, Lisbon, and New York |
| - | Latest public headcount is from 2022, so current capacity needs confirming |
| - | Monument Valley belongs to ustwo games, a separate company, so the studio's own credentials are client work |
| - | No published minimum engagement |
Who should choose Huge Inc?
A typical fit: enterprise brand and digital product redesign.
A 1999 agency name rebuilt through a 2024 private-equity sale, the Hero Digital merger, and a new CEO in 2026. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Who should choose ustwo?
A typical fit: patient-facing digital health service design.
An employee-owned, B Corp-certified studio with a growing healthcare portfolio and clients like Google, DeepMind, and HSBC. Minimum engagement starts at Not published. Works best with clients in Consumer products, Enterprise transformation.
Decision matrix: Huge Inc vs ustwo
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Huge Inc |
| You need a large dedicated team for an ongoing programme | ustwo |
| Your budget is at the lower end | Compare: Huge Inc (Not published) vs ustwo (Not published) |
| You need specialist depth in a specific vertical | Huge Inc |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Huge Inc vs ustwo
| Use case | Huge Inc fit | ustwo fit | Winner |
|---|---|---|---|
| Enterprise brand and digital product redesign | Strong | Strong | Both equally |
| Large-scale web platform modernization | Strong | Limited | Huge Inc |
| Patient-facing digital health service design | Limited | Strong | ustwo |
| Financial services app design for an enterprise bank | Limited | Strong | ustwo |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Huge Inc vs ustwo
ustwo (4.0/5) is the stronger overall choice for most Product Design projects. An employee-owned, B Corp-certified studio with a growing healthcare portfolio and clients like Google, DeepMind, and HSBC.
Huge Inc (3.7/5) is worth a look if you need large-scale web platform modernization. If your situation matches that, Huge Inc is a competitive option.
Related comparisons
Huge Inc vs ustwo FAQ
Is Huge Inc better than ustwo?
ustwo (4.0/5) scores higher overall, but "better" depends on your use case. Huge Inc's strongest advantage: more than 25 years of enterprise digital design case studies. ustwo's strongest advantage: employee-owned and a Certified B Corp, so there's no outside owner to answer to.
How do Huge Inc and ustwo differ in pricing?
Huge Inc uses project-based, retainer pricing with a minimum engagement of Not published. ustwo uses fixed project, dedicated team pricing with a minimum engagement of Not published. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Huge Inc or ustwo?
ustwo is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Huge Inc and ustwo?
Huge Inc's primary differentiator is: a 1999 agency name rebuilt through a 2024 private-equity sale, the Hero Digital merger, and a new CEO in 2026. ustwo's primary differentiator is: an employee-owned, B Corp-certified studio with a growing healthcare portfolio and clients like Google, DeepMind, and HSBC. They also differ in team size (~1,240 vs ~260 (last company figure, 2022; directories list 201–500)), minimum engagement (Not published vs Not published), and primary industries served (Enterprise transformation, Consumer products vs Consumer products, Enterprise transformation).
Verify all details directly with each agency before making a decision.