R/GA vs UXDA: full comparison for 2026
Quick verdict
UXDA (4.3/5) edges ahead of R/GA (3.8/5) overall. UXDA is the better choice for banks and fintech companies that want a studio exclusively focused on financial-services UX, with no distraction from other verticals.. R/GA is the stronger option for large consumer and enterprise brands that need product design fused with marketing-led brand strategy across multiple regions.. The right choice depends on your project size, budget, and required tech stack.
R/GA vs UXDA: head-to-head summary
| Criterion | R/GA | UXDA |
|---|---|---|
| Founded | 1977 | 2015 |
| HQ | New York City, NY, USA | Riga, Latvia |
| Team size | ~2,000 | 25+ |
| Rating | 3.8 / 5 | 4.3 / 5 |
| Best for | Large consumer and enterprise brands that need product design fused with marketing-led brand strategy across multiple regions. | Banks and fintech companies that want a studio exclusively focused on financial-services UX, with no distraction from other verticals. |
| Pricing model | Project-based, retainer for ongoing programs | Fixed project, retainer |
| Min. engagement | Not published | $30K (per company website; independently unverifiable) |
| Primary tech stack | Figma, Adobe Creative Suite, After Effects | Figma, Sketch, Design systems/Storybook |
| Industries served | Enterprise transformation, Consumer products, Media & entertainment | Financial services / fintech |
R/GA vs UXDA: overview
R/GA
Founded in 1977 and headquartered in New York City, R/GA operates from ten countries including Austin, London, São Paulo, Singapore, and Stockholm. R/GA spent 23 years inside Interpublic Group before completing an independent buyout in March 2025 with private equity partner Truelink Capital — a recent ownership change worth disclosing. The firm's positioning fuses digital product and service design with marketing and technology, producing strong enterprise and consumer platform work for large brands.
UXDA
UXDA (Financial UX Design) was founded in 2015 by Alex Kreger and co-founder Linda, and is headquartered in Riga, Latvia with a team of 25+ multidisciplinary specialists. Over the past decade, UXDA has defined or governed 150+ banking and fintech digital platforms across 39 countries. UXDA is exclusively focused on financial services, fintech, and banking UX — making it the clearest fintech specialist among the boutiques in this roster.
Services and capabilities: R/GA vs UXDA
| Capability | R/GA | UXDA |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✓ | ✓ |
| Web development | ✗ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: R/GA vs UXDA
| Framework / platform | R/GA | UXDA |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | N/A | N/A |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | ✓ |
| After Effects | ✓ | N/A |
Pricing comparison: R/GA vs UXDA
| Criterion | R/GA | UXDA |
|---|---|---|
| Minimum engagement | Not published | $30K (per company website; independently unverifiable) |
| Engagement models | Fixed project, Retainer | Fixed project, Retainer |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: R/GA vs UXDA
| Dimension | R/GA | UXDA |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products, Media & entertainment | Financial services / fintech |
| Best use cases | Consumer platform redesign tied to a brand relaunch, Enterprise digital product with a marketing/campaign component | Bank digital platform redesign, Fintech app UX for a regulated market |
| Typical project type | Fixed project | Fixed project |
R/GA vs UXDA: pros and cons
| R/GA | |
|---|---|
| + | Fuses product design with marketing and brand strategy, useful for clients who need both under one vendor |
| + | Global presence across ten countries covering North America, Europe, Latin America, and APAC |
| + | Nearly five decades of brand and case-study history |
| + | Now operating independently after a 2025 buyout, following 23 years inside Interpublic Group |
| - | Recent (March 2025) ownership change from Interpublic Group to a private-equity-backed independent structure — still stabilizing post-buyout |
| - | Marketing-led positioning means less pure product-design specialist depth than boutique studios |
| - | Scale suits large brand budgets more than startup-stage product teams |
| UXDA | |
|---|---|
| + | Exclusive financial-services focus means deep domain expertise most generalist studios cannot match |
| + | 150+ banking and fintech platforms shaped across 39 countries over a decade |
| + | Small, senior 25+ team keeps client relationships direct rather than layered through account management |
| + | A decade of continuous, single-vertical operation builds compounding domain knowledge |
| - | Exclusive fintech focus is a liability for any client outside financial services |
| - | $30K minimum engagement (per company website; independently unverifiable) is on the higher end for a 25-person boutique |
| - | Small team size (25+) limits capacity for very large, multi-workstream programs |
Who should choose R/GA?
R/GA is the right choice for large consumer and enterprise brands that need product design fused with marketing-led brand strategy across multiple regions..
Combines digital product design with marketing/brand strategy under one roof, now operating independently after its 2025 buyout from IPG. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products, Media & entertainment.
Who should choose UXDA?
UXDA is the right choice for banks and fintech companies that want a studio exclusively focused on financial-services UX, with no distraction from other verticals..
The only agency in this roster exclusively focused on financial services UX, with 150+ banking and fintech platforms shaped across 39 countries. Minimum engagement starts at $30K (per company website; independently unverifiable). Works best with clients in Financial services / fintech.
Decision matrix: R/GA vs UXDA
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | R/GA |
| You need a large dedicated team for an ongoing programme | Check each company's engagement model |
| Your budget is at the lower end | Compare: R/GA (Not published) vs UXDA ($30K (per company website; independently unverifiable)) |
| You need specialist depth in a specific vertical | R/GA |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: R/GA vs UXDA
| Use case | R/GA fit | UXDA fit | Winner |
|---|---|---|---|
| Consumer platform redesign tied to a brand relaunch | Strong | Limited | R/GA |
| Enterprise digital product with a marketing/campaign component | Strong | Limited | R/GA |
| Bank digital platform redesign | Limited | Strong | UXDA |
| Fintech app UX for a regulated market | Limited | Strong | UXDA |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: R/GA vs UXDA
UXDA (4.3/5) is the stronger overall choice for most Product Design projects. The only agency in this roster exclusively focused on financial services UX, with 150+ banking and fintech platforms shaped across 39 countries. It is best for banks and fintech companies that want a studio exclusively focused on financial-services UX, with no distraction from other verticals..
R/GA (3.8/5) is the better choice when large consumer and enterprise brands that need product design fused with marketing-led brand strategy across multiple regions.. If your situation matches those criteria, R/GA is a competitive option.
Related comparisons
R/GA vs UXDA FAQ
Is R/GA better than UXDA?
UXDA (4.3/5) scores higher overall, but "better" depends on your use case. R/GA is better for large consumer and enterprise brands that need product design fused with marketing-led brand strategy across multiple regions.. UXDA is better for banks and fintech companies that want a studio exclusively focused on financial-services UX, with no distraction from other verticals..
How do R/GA and UXDA differ in pricing?
R/GA uses project-based, retainer for ongoing programs pricing with a minimum engagement of Not published. UXDA uses fixed project, retainer pricing with a minimum engagement of $30K (per company website; independently unverifiable). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: R/GA or UXDA?
R/GA is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between R/GA and UXDA?
R/GA's primary differentiator is: combines digital product design with marketing/brand strategy under one roof, now operating independently after its 2025 buyout from ipg. UXDA's primary differentiator is: the only agency in this roster exclusively focused on financial services ux, with 150+ banking and fintech platforms shaped across 39 countries. They also differ in team size (~2,000 vs 25+), minimum engagement (Not published vs $30K (per company website; independently unverifiable)), and primary industries served (Enterprise transformation, Consumer products vs Financial services / fintech).
Verify all details directly with each agency before making a decision.