Netguru vs Big Human: full comparison for 2026
Quick verdict
Big Human (4.0/5) edges ahead of Netguru (3.9/5) overall. Big Human is the better choice for Startups/consumer brands, small senior studio, product builders. Netguru is the stronger option for companies wanting design plus full development, one team. The right choice depends on your project size, budget, and required tech stack.
Netguru vs Big Human: head-to-head summary
| Criterion | Netguru | Big Human |
|---|---|---|
| Founded | 2008 | 2010 |
| HQ | Poznań, Poland | New York, NY, USA (remote team) |
| Team size | 401–500 (Clutch listing) | 10–49 (Clutch listing) |
| Rating | 3.9 / 5 | 4.0 / 5 |
| Primary differentiator | Product design plus full software delivery from a 400-plus-person team, with client work for IKEA, Volkswagen, and Vinted | A compact, senior remote team that has worked on consumer hits like HQ Trivia and Vine and also builds its own startups |
| Pricing model | Fixed project, dedicated team, T&M | Fixed project, dedicated team |
| Min. engagement | $50K+ (per Clutch listing) | Not published |
| Primary tech stack | Figma, React, Node.js | Figma, React, Node.js |
| Industries served | SaaS / B2B software, Financial services / fintech, E-commerce / retail | Consumer products, Media & entertainment, Financial services / fintech |
Netguru vs Big Human: overview
Netguru
Netguru pairs product design with full software development, and it has done so since Wiktor Schmidt and Jakub Filipowski founded it in Poznań in 2008. The firm has changed shape recently. It bought Bitcraft in December 2024, adding a Białystok office, and Polish tech outlet ITwiz reports that Robert Scholz, a board member since August 2026, became CEO. Clutch now lists 401–500 employees at headquarters, well below the 600–900+ figures older sources gave, plus a 4.8 rating across 73 reviews and a $50K+ minimum. Clients include IKEA, Volkswagen, OLX, Delivery Hero, Wolt, and Vinted.
Big Human
Big Human is small on purpose. Clutch lists 10–49 employees and a 2010 founding date (other sources say 2011), and the team works remotely from a New York base. That scale hasn't kept it off large accounts: Whistle, Rockefeller Center, Gemini, and Netflix appear in its portfolio, and the studio worked on HQ Trivia and Vine. Its 12 Clutch reviews average 4.9, with 2026 reviews covering rebrands for a fan platform and an AI concierge product. Pricing and minimums stay unpublished.
Services and capabilities: Netguru vs Big Human
| Capability | Netguru | Big Human |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✗ |
| Branding | ✗ | ✓ |
| Web development | ✓ | ✓ |
| Mobile development | ✓ | ✓ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Netguru vs Big Human
| Framework / platform | Netguru | Big Human |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | N/A | N/A |
| React | ✓ | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | N/A | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Netguru vs Big Human
| Criterion | Netguru | Big Human |
|---|---|---|
| Minimum engagement | $50K+ (per Clutch listing) | Not published |
| Engagement models | Fixed project, Dedicated team, Time & materials | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Accessible | Mid-market |
Target audience comparison: Netguru vs Big Human
| Dimension | Netguru | Big Human |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | SaaS / B2B software, Financial services / fintech, E-commerce / retail | Consumer products, Media & entertainment, Financial services / fintech |
| Best use cases | Large-scale SaaS or e-commerce product design and development, Fintech product build requiring both design and engineering at scale | Consumer app design for an early-stage or growth-stage startup, Brand-plus-product design bundle for a media or entertainment client |
| Typical project type | Fixed project | Fixed project |
Netguru vs Big Human: pros and cons
| Netguru | |
|---|---|
| + | 4.8 Clutch rating across 73 reviews |
| + | Design and engineering in one firm, which removes the hand-off between vendors |
| + | Client list spans IKEA, Volkswagen, OLX, Delivery Hero, and Vinted |
| + | Six Polish offices, including Białystok added through the 2024 Bitcraft acquisition |
| - | New CEO in 2026 (per ITwiz reporting), so expect some leadership changes during your engagement |
| - | Headcount is now listed at 401–500, below earlier 600–900+ figures, which suggests a smaller bench |
| - | $50K+ minimum (per Clutch listing) and a development-heavy focus suit larger builds better than design-only work |
| Big Human | |
|---|---|
| + | Worked on consumer products HQ Trivia and Vine, and incubates its own startups |
| + | Client list includes Whistle, Rockefeller Center, Gemini, and Netflix |
| + | 4.9 Clutch rating, with 2026 reviews covering brand and AI product work |
| + | Small team keeps clients in direct contact with senior people |
| - | Only 12 Clutch reviews, a thin sample compared with most boutiques here |
| - | 10–49 employees caps capacity for large programs |
| - | Founding year differs by source (2010 vs. 2011), and pricing isn't published |
Who should choose Netguru?
A typical fit: large-scale SaaS or e-commerce product design and development.
Product design plus full software delivery from a 400-plus-person team, with client work for IKEA, Volkswagen, and Vinted. Minimum engagement starts at $50K+ (per Clutch listing). Works best with clients in SaaS / B2B software, Financial services / fintech, E-commerce / retail.
Who should choose Big Human?
A typical fit: consumer app design for an early-stage or growth-stage startup.
A compact, senior remote team that has worked on consumer hits like HQ Trivia and Vine and also builds its own startups. Minimum engagement starts at Not published. Works best with clients in Consumer products, Media & entertainment, Financial services / fintech.
Decision matrix: Netguru vs Big Human
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Netguru |
| You need a large dedicated team for an ongoing programme | Netguru |
| Your budget is at the lower end | Compare: Netguru ($50K+ (per Clutch listing)) vs Big Human (Not published) |
| You need specialist depth in a specific vertical | Netguru |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Netguru vs Big Human
| Use case | Netguru fit | Big Human fit | Winner |
|---|---|---|---|
| Large-scale SaaS or e-commerce product design and development | Strong | Limited | Netguru |
| Fintech product build requiring both design and engineering at scale | Strong | Limited | Netguru |
| Consumer app design for an early-stage or growth-stage startup | Limited | Strong | Big Human |
| Brand-plus-product design bundle for a media or entertainment client | Limited | Strong | Big Human |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Netguru vs Big Human
Big Human (4.0/5) is the stronger overall choice for most Product Design projects. A compact, senior remote team that has worked on consumer hits like HQ Trivia and Vine and also builds its own startups.
Netguru (3.9/5) is worth a look if you need fintech product build requiring both design and engineering at scale. If your situation matches that, Netguru is a competitive option.
Related comparisons
Netguru vs Big Human FAQ
Is Netguru better than Big Human?
Big Human (4.0/5) scores higher overall, but "better" depends on your use case. Netguru's strongest advantage: 4.8 Clutch rating across 73 reviews. Big Human's strongest advantage: worked on consumer products HQ Trivia and Vine, and incubates its own startups.
How do Netguru and Big Human differ in pricing?
Netguru uses fixed project, dedicated team, t&m pricing with a minimum engagement of $50K+ (per Clutch listing). Big Human uses fixed project, dedicated team pricing with a minimum engagement of Not published. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Netguru or Big Human?
Netguru is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Netguru and Big Human?
Netguru's primary differentiator is: product design plus full software delivery from a 400-plus-person team, with client work for IKEA, Volkswagen, and Vinted. Big Human's primary differentiator is: a compact, senior remote team that has worked on consumer hits like HQ Trivia and Vine and also builds its own startups. They also differ in team size (401–500 (Clutch listing) vs 10–49 (Clutch listing)), minimum engagement ($50K+ (per Clutch listing) vs Not published), and primary industries served (SaaS / B2B software, Financial services / fintech vs Consumer products, Media & entertainment).
Verify all details directly with each agency before making a decision.