MetaLab vs Bakken & Bæck: full comparison for 2026
Quick verdict
Bakken & Bæck (4.2/5) edges ahead of MetaLab (4.1/5) overall. Bakken & Bæck is the better choice for tech companies (AI, decentralized systems), design plus research. MetaLab is the stronger option for well-funded SaaS/fintech, full-stack design through design systems. The right choice depends on your project size, budget, and required tech stack.
MetaLab vs Bakken & Bæck: head-to-head summary
| Criterion | MetaLab | Bakken & Bæck |
|---|---|---|
| Founded | 2006 | 2011 |
| HQ | Vancouver, BC, Canada (also Victoria; remote-first) | Oslo, Norway (also Amsterdam, Barcelona, Bonn, and London) |
| Team size | 50–249 (Clutch listing; company has cited 160+) | 70+ |
| Rating | 4.1 / 5 | 4.2 / 5 |
| Primary differentiator | A design portfolio (Slack, Uber, Coinbase, Midjourney) that outsizes its 160-person headcount, covering the full stack from research through design systems | A five-city European studio that blends design with genuine computer-science research depth, evidenced by recent AI work for Sierra and Coinbase |
| Pricing model | Fixed project, dedicated team | Fixed project, dedicated team |
| Min. engagement | $100K+ (per Clutch listing) | Not published |
| Primary tech stack | Figma, Framer, Design systems/Storybook | Figma, React, Next.js |
| Industries served | SaaS / B2B software, Financial services / fintech, Consumer products | SaaS / B2B software, Financial services / fintech, Consumer products |
MetaLab vs Bakken & Bæck: overview
MetaLab
MetaLab designed interfaces that hundreds of millions of people use daily: Slack, Uber, Coinbase, Robinhood, Headspace, and Midjourney, plus newer work for Windsurf and The Athletic. Andrew Wilkinson founded it in 2006, and it has been part of his holding company Tiny since 2017, now sitting in Tiny's Beam operating group. Clutch lists the studio with a Vancouver headquarters, a Victoria office, and 50–249 employees working largely remotely. Engagements cover research, strategy, UX, UI, and design systems from one team. Its Clutch listing gives a $100K+ minimum, below the $150K figure older industry roundups cited.
Bakken & Bæck
Johan Bakken and Tobias Bæck founded Bakken & Bæck in 2011; Bæck still runs it as CEO. Around 70 people work across Oslo, Amsterdam, Barcelona, Bonn, and London, and several hold computer-science PhDs, which shows in the work. Recent projects include conversational AI products with Sierra and decentralized platforms with Coinbase, alongside IKEA and Norwegian payments app Vipps. The studio takes products from early exploration through launch instead of handing over a design phase and leaving.
Services and capabilities: MetaLab vs Bakken & Bæck
| Capability | MetaLab | Bakken & Bæck |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✗ | ✓ |
| Branding | ✓ | ✗ |
| Web development | ✗ | ✓ |
| Mobile development | ✗ | ✗ |
| Design systems | ✓ | ✗ |
Tech stack comparison: MetaLab vs Bakken & Bæck
| Framework / platform | MetaLab | Bakken & Bæck |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | ✓ | N/A |
| React | ✓ | ✓ |
| Framer | ✓ | N/A |
| Adobe Creative Suite | N/A | N/A |
| Design systems/Storybook | ✓ | N/A |
| After Effects | N/A | N/A |
Pricing comparison: MetaLab vs Bakken & Bæck
| Criterion | MetaLab | Bakken & Bæck |
|---|---|---|
| Minimum engagement | $100K+ (per Clutch listing) | Not published |
| Engagement models | Fixed project, Dedicated team | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Accessible | Mid-market |
Target audience comparison: MetaLab vs Bakken & Bæck
| Dimension | MetaLab | Bakken & Bæck |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | SaaS / B2B software, Financial services / fintech, Consumer products | SaaS / B2B software, Financial services / fintech, Consumer products |
| Best use cases | SaaS product design from research through design system delivery, Fintech app redesign for a funded startup | AI or conversational-product design for a fast-moving startup, Decentralized or crypto platform design and build |
| Typical project type | Fixed project | Fixed project |
MetaLab vs Bakken & Bæck: pros and cons
| MetaLab | |
|---|---|
| + | Portfolio covers Slack, Uber, Coinbase, Robinhood, Midjourney, and Windsurf |
| + | Remote-first team spread across many countries supports long delivery days |
| + | Research, strategy, UX, UI, and design systems come from one team |
| + | Two decades under the same founding brand |
| - | Owned by Andrew Wilkinson's holding company Tiny since 2017 |
| - | A $100K+ minimum (per Clutch listing) is still beyond most early-stage budgets |
| - | No client reviews on its Clutch profile, so references have to come from the studio |
| Bakken & Bæck | |
|---|---|
| + | Design and computer-science research in one team, unusual for a boutique |
| + | Recent AI and crypto work for Sierra and Coinbase |
| + | Offices in five European cities |
| + | Consumer clients like IKEA and Vipps alongside deep-tech work |
| - | No published pricing or minimum engagement |
| - | Europe-only offices give US clients limited working-hour overlap |
| - | Its AI- and crypto-heavy recent portfolio is a narrower fit for traditional industries |
Who should choose MetaLab?
A typical fit: SaaS product design from research through design system delivery.
A design portfolio (Slack, Uber, Coinbase, Midjourney) that outsizes its 160-person headcount, covering the full stack from research through design systems. Minimum engagement starts at $100K+ (per Clutch listing). Works best with clients in SaaS / B2B software, Financial services / fintech, Consumer products.
Who should choose Bakken & Bæck?
A typical fit: AI or conversational-product design for a fast-moving startup.
A five-city European studio that blends design with genuine computer-science research depth, evidenced by recent AI work for Sierra and Coinbase. Minimum engagement starts at Not published. Works best with clients in SaaS / B2B software, Financial services / fintech, Consumer products.
Decision matrix: MetaLab vs Bakken & Bæck
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | MetaLab |
| You need a large dedicated team for an ongoing programme | MetaLab |
| Your budget is at the lower end | Compare: MetaLab ($100K+ (per Clutch listing)) vs Bakken & Bæck (Not published) |
| You need specialist depth in a specific vertical | MetaLab |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: MetaLab vs Bakken & Bæck
| Use case | MetaLab fit | Bakken & Bæck fit | Winner |
|---|---|---|---|
| SaaS product design from research through design system delivery | Strong | Limited | MetaLab |
| Fintech app redesign for a funded startup | Strong | Limited | MetaLab |
| AI or conversational-product design for a fast-moving startup | Limited | Strong | Bakken & Bæck |
| Decentralized or crypto platform design and build | Limited | Strong | Bakken & Bæck |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: MetaLab vs Bakken & Bæck
Bakken & Bæck (4.2/5) is the stronger overall choice for most Product Design projects. A five-city European studio that blends design with genuine computer-science research depth, evidenced by recent AI work for Sierra and Coinbase.
MetaLab (4.1/5) is worth a look if you need fintech app redesign for a funded startup. If your situation matches that, MetaLab is a competitive option.
Related comparisons
MetaLab vs Bakken & Bæck FAQ
Is MetaLab better than Bakken & Bæck?
Bakken & Bæck (4.2/5) scores higher overall, but "better" depends on your use case. MetaLab's strongest advantage: portfolio covers Slack, Uber, Coinbase, Robinhood, Midjourney, and Windsurf. Bakken & Bæck's strongest advantage: design and computer-science research in one team, unusual for a boutique.
How do MetaLab and Bakken & Bæck differ in pricing?
MetaLab uses fixed project, dedicated team pricing with a minimum engagement of $100K+ (per Clutch listing). Bakken & Bæck uses fixed project, dedicated team pricing with a minimum engagement of Not published. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: MetaLab or Bakken & Bæck?
MetaLab is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between MetaLab and Bakken & Bæck?
MetaLab's primary differentiator is: a design portfolio (Slack, Uber, Coinbase, Midjourney) that outsizes its 160-person headcount, covering the full stack from research through design systems. Bakken & Bæck's primary differentiator is: a five-city European studio that blends design with genuine computer-science research depth, evidenced by recent AI work for Sierra and Coinbase. They also differ in team size (50–249 (Clutch listing; company has cited 160+) vs 70+), minimum engagement ($100K+ (per Clutch listing) vs Not published), and primary industries served (SaaS / B2B software, Financial services / fintech vs SaaS / B2B software, Financial services / fintech).
Verify all details directly with each agency before making a decision.