Huge Inc vs UXDA: full comparison for 2026
Quick verdict
UXDA (4.1/5) edges ahead of Huge Inc (3.7/5) overall. UXDA is the better choice for banks and large fintechs with enterprise design budgets. Huge Inc is the stronger option for large enterprise brands comfortable with a recently rebuilt agency. The right choice depends on your project size, budget, and required tech stack.
Huge Inc vs UXDA: head-to-head summary
| Criterion | Huge Inc | UXDA |
|---|---|---|
| Founded | 1999 | 2015 |
| HQ | Manhattan, NYC, USA (relocated from Brooklyn Oct 2025) | Riga, Latvia |
| Team size | ~1,240 | 10–49 (Clutch listing; company cites 25+) |
| Rating | 3.7 / 5 | 4.1 / 5 |
| Primary differentiator | A 1999 agency name rebuilt through a 2024 private-equity sale, the Hero Digital merger, and a new CEO in 2026 | The only studio on this list built exclusively around financial-services UX, with 150+ banking and fintech platforms shaped across 39 countries |
| Pricing model | Project-based, retainer | Fixed project, retainer ($200–$300/hour per Clutch listing) |
| Min. engagement | Not published | $250K+ (per Clutch listing) |
| Primary tech stack | Figma, Adobe Creative Suite, React | Figma, Sketch, Design systems/Storybook |
| Industries served | Enterprise transformation, Consumer products | Financial services / fintech |
Huge Inc vs UXDA: overview
Huge Inc
Huge has had a busy two years. Private equity firm AEA Investors bought it from Interpublic Group in December 2024 and merged it with Hero Digital, retiring the Hero brand. Huge then acquired creative studio Both&Yes in October 2025, moved its New York base from Brooklyn to Manhattan the same month, and on January 1, 2026 handed the CEO role to Josh Campo, previously CEO of Publicis' Razorfish. The combined agency runs about 1,240 people. Founded in Brooklyn in 1999, it brings a long enterprise portfolio, but the team you meet today was assembled recently.
UXDA
UXDA (Financial UX Design) does one thing: financial-services UX. Alex Kreger co-founded it in Riga in 2015, and the team has since shaped or governed 150+ banking and fintech platforms across 39 countries. Recent wins include a German Design Award 2025 for Mauritius Telecom's my.t money super-app and a 2025 Red Dot for UAE digital bank Liv X. The bigger change for buyers is price: its Clutch listing now shows a $250K+ minimum project and $200–$300 hourly rates, against the $30K figure quoted earlier. Clutch reviews average 4.8 across 21.
Services and capabilities: Huge Inc vs UXDA
| Capability | Huge Inc | UXDA |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✓ | ✓ |
| Web development | ✓ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Huge Inc vs UXDA
| Framework / platform | Huge Inc | UXDA |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | ✓ | N/A |
| React | ✓ | N/A |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | ✓ |
| After Effects | N/A | N/A |
Pricing comparison: Huge Inc vs UXDA
| Criterion | Huge Inc | UXDA |
|---|---|---|
| Minimum engagement | Not published | $250K+ (per Clutch listing) |
| Engagement models | Fixed project, Retainer | Fixed project, Retainer |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Huge Inc vs UXDA
| Dimension | Huge Inc | UXDA |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products | Financial services / fintech |
| Best use cases | Enterprise brand and digital product redesign, Large-scale web platform modernization | Bank digital platform redesign, Fintech app UX for a regulated market |
| Typical project type | Fixed project | Fixed project |
Huge Inc vs UXDA: pros and cons
| Huge Inc | |
|---|---|
| + | More than 25 years of enterprise digital design case studies |
| + | About 1,240 people after the Hero Digital merger |
| + | Covers brand, product, web design, and development in one agency |
| + | Both&Yes acquisition (October 2025) added AI-focused creative capacity |
| - | Ownership, structure, and leadership have all changed since December 2024; CEO Josh Campo started in January 2026 |
| - | The company's own claims of double-digit growth since the merger are self-reported |
| - | Engagement sizes aren't published, which makes early budgeting harder for smaller teams |
| UXDA | |
|---|---|
| + | Works only on financial-services UX, with 150+ banking and fintech platforms across 39 countries |
| + | German Design Award 2025 and Red Dot 2025 wins for financial super-app and digital bank work |
| + | 4.8 Clutch rating across 21 reviews |
| + | Small senior team means clients deal directly with the people doing the work |
| - | $250K+ minimum and $200–$300 hourly rates (per Clutch listing) put it out of reach for most fintech startups |
| - | Exclusive financial-services focus rules it out for every other vertical |
| - | Clutch lists 10–49 employees, which caps capacity for multi-product programs |
Who should choose Huge Inc?
A typical fit: enterprise brand and digital product redesign.
A 1999 agency name rebuilt through a 2024 private-equity sale, the Hero Digital merger, and a new CEO in 2026. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Who should choose UXDA?
A typical fit: bank digital platform redesign.
The only studio on this list built exclusively around financial-services UX, with 150+ banking and fintech platforms shaped across 39 countries. Minimum engagement starts at $250K+ (per Clutch listing). Works best with clients in Financial services / fintech.
Decision matrix: Huge Inc vs UXDA
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Huge Inc |
| You need a large dedicated team for an ongoing programme | Check each company's engagement model |
| Your budget is at the lower end | Compare: Huge Inc (Not published) vs UXDA ($250K+ (per Clutch listing)) |
| You need specialist depth in a specific vertical | Huge Inc |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Huge Inc vs UXDA
| Use case | Huge Inc fit | UXDA fit | Winner |
|---|---|---|---|
| Enterprise brand and digital product redesign | Strong | Limited | Huge Inc |
| Large-scale web platform modernization | Strong | Limited | Huge Inc |
| Bank digital platform redesign | Limited | Strong | UXDA |
| Fintech app UX for a regulated market | Limited | Strong | UXDA |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Huge Inc vs UXDA
UXDA (4.1/5) is the stronger overall choice for most Product Design projects. The only studio on this list built exclusively around financial-services UX, with 150+ banking and fintech platforms shaped across 39 countries.
Huge Inc (3.7/5) is worth a look if you need large-scale web platform modernization. If your situation matches that, Huge Inc is a competitive option.
Related comparisons
Huge Inc vs UXDA FAQ
Is Huge Inc better than UXDA?
UXDA (4.1/5) scores higher overall, but "better" depends on your use case. Huge Inc's strongest advantage: more than 25 years of enterprise digital design case studies. UXDA's strongest advantage: works only on financial-services UX, with 150+ banking and fintech platforms across 39 countries.
How do Huge Inc and UXDA differ in pricing?
Huge Inc uses project-based, retainer pricing with a minimum engagement of Not published. UXDA uses fixed project, retainer ($200–$300/hour per clutch listing) pricing with a minimum engagement of $250K+ (per Clutch listing). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Huge Inc or UXDA?
UXDA is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Huge Inc and UXDA?
Huge Inc's primary differentiator is: a 1999 agency name rebuilt through a 2024 private-equity sale, the Hero Digital merger, and a new CEO in 2026. UXDA's primary differentiator is: the only studio on this list built exclusively around financial-services UX, with 150+ banking and fintech platforms shaped across 39 countries. They also differ in team size (~1,240 vs 10–49 (Clutch listing; company cites 25+)), minimum engagement (Not published vs $250K+ (per Clutch listing)), and primary industries served (Enterprise transformation, Consumer products vs Financial services / fintech).
Verify all details directly with each agency before making a decision.