Huge Inc vs UX studio: full comparison for 2026
Quick verdict
UX studio (4.4/5) edges ahead of Huge Inc (3.7/5) overall. UX studio is the better choice for complex B2B SaaS, research-first design partner. Huge Inc is the stronger option for large enterprise brands comfortable with a recently rebuilt agency. The right choice depends on your project size, budget, and required tech stack.
Huge Inc vs UX studio: head-to-head summary
| Criterion | Huge Inc | UX studio |
|---|---|---|
| Founded | 1999 | 2013 |
| HQ | Manhattan, NYC, USA (relocated from Brooklyn Oct 2025) | Budapest, Hungary |
| Team size | ~1,240 | ~50 (per company job postings; Clutch lists 10–49) |
| Rating | 3.7 / 5 | 4.4 / 5 |
| Primary differentiator | A 1999 agency name rebuilt through a 2024 private-equity sale, the Hero Digital merger, and a new CEO in 2026 | Research-first B2B SaaS design with a 5.0 Clutch rating across 41 reviews, comparable in method to Phenomenon Studio's discovery-first approach |
| Pricing model | Project-based, retainer | Fixed project, dedicated team |
| Min. engagement | Not published | $10K+ (per Clutch listing) |
| Primary tech stack | Figma, Adobe Creative Suite, React | Figma, Dovetail, Maze |
| Industries served | Enterprise transformation, Consumer products | SaaS / B2B software |
Huge Inc vs UX studio: overview
Huge Inc
Huge has had a busy two years. Private equity firm AEA Investors bought it from Interpublic Group in December 2024 and merged it with Hero Digital, retiring the Hero brand. Huge then acquired creative studio Both&Yes in October 2025, moved its New York base from Brooklyn to Manhattan the same month, and on January 1, 2026 handed the CEO role to Josh Campo, previously CEO of Publicis' Razorfish. The combined agency runs about 1,240 people. Founded in Brooklyn in 1999, it brings a long enterprise portfolio, but the team you meet today was assembled recently.
UX studio
UX studio's Clutch profile reads 5.0 across 41 reviews, with a $10K+ minimum and $50–$99 hourly rates. David Pasztor founded the Budapest studio in 2013, and it now presents itself as a dedicated UX partner for B2B SaaS teams, with research coming before interface work on every project. The team is smaller than older figures suggested: the company's own 2026 job posts describe a 50-person studio, and Clutch lists 10–49. It also builds its own products, UXfolio and Copyfolio, so its designers know what shipping SaaS feels like from the inside.
Services and capabilities: Huge Inc vs UX studio
| Capability | Huge Inc | UX studio |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✓ | ✗ |
| Web development | ✓ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Huge Inc vs UX studio
| Framework / platform | Huge Inc | UX studio |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | ✓ | N/A |
| React | ✓ | N/A |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Huge Inc vs UX studio
| Criterion | Huge Inc | UX studio |
|---|---|---|
| Minimum engagement | Not published | $10K+ (per Clutch listing) |
| Engagement models | Fixed project, Retainer | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Huge Inc vs UX studio
| Dimension | Huge Inc | UX studio |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products | SaaS / B2B software |
| Best use cases | Enterprise brand and digital product redesign, Large-scale web platform modernization | Complex B2B SaaS product research and redesign, Discovery-phase UX research before a full product build |
| Typical project type | Fixed project | Fixed project |
Huge Inc vs UX studio: pros and cons
| Huge Inc | |
|---|---|
| + | More than 25 years of enterprise digital design case studies |
| + | About 1,240 people after the Hero Digital merger |
| + | Covers brand, product, web design, and development in one agency |
| + | Both&Yes acquisition (October 2025) added AI-focused creative capacity |
| - | Ownership, structure, and leadership have all changed since December 2024; CEO Josh Campo started in January 2026 |
| - | The company's own claims of double-digit growth since the merger are self-reported |
| - | Engagement sizes aren't published, which makes early budgeting harder for smaller teams |
| UX studio | |
|---|---|
| + | 5.0 Clutch rating across 41 reviews |
| + | Research comes before UI on every project, documented in its published case studies |
| + | Builds and runs its own SaaS products (UXfolio, Copyfolio) |
| + | $10K+ minimum (per Clutch listing) is accessible for a research-led studio |
| - | Team is around 50 people, smaller than earlier 60–71 figures, which limits parallel projects |
| - | B2B SaaS focus makes it a weaker fit for consumer, healthcare, or fintech-specific products |
| - | Research-first sequencing adds time before screens appear |
Who should choose Huge Inc?
A typical fit: enterprise brand and digital product redesign.
A 1999 agency name rebuilt through a 2024 private-equity sale, the Hero Digital merger, and a new CEO in 2026. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Who should choose UX studio?
A typical fit: complex B2B SaaS product research and redesign.
Research-first B2B SaaS design with a 5.0 Clutch rating across 41 reviews, comparable in method to Phenomenon Studio's discovery-first approach. Minimum engagement starts at $10K+ (per Clutch listing). Works best with clients in SaaS / B2B software.
Decision matrix: Huge Inc vs UX studio
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Huge Inc |
| You need a large dedicated team for an ongoing programme | UX studio |
| Your budget is at the lower end | Compare: Huge Inc (Not published) vs UX studio ($10K+ (per Clutch listing)) |
| You need specialist depth in a specific vertical | Huge Inc |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Huge Inc vs UX studio
| Use case | Huge Inc fit | UX studio fit | Winner |
|---|---|---|---|
| Enterprise brand and digital product redesign | Strong | Strong | Both equally |
| Large-scale web platform modernization | Strong | Limited | Huge Inc |
| Complex B2B SaaS product research and redesign | Limited | Strong | UX studio |
| Discovery-phase UX research before a full product build | Limited | Strong | UX studio |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Huge Inc vs UX studio
UX studio (4.4/5) is the stronger overall choice for most Product Design projects. Research-first B2B SaaS design with a 5.0 Clutch rating across 41 reviews, comparable in method to Phenomenon Studio's discovery-first approach.
Huge Inc (3.7/5) is worth a look if you need large-scale web platform modernization. If your situation matches that, Huge Inc is a competitive option.
Related comparisons
Huge Inc vs UX studio FAQ
Is Huge Inc better than UX studio?
UX studio (4.4/5) scores higher overall, but "better" depends on your use case. Huge Inc's strongest advantage: more than 25 years of enterprise digital design case studies. UX studio's strongest advantage: 5.0 Clutch rating across 41 reviews.
How do Huge Inc and UX studio differ in pricing?
Huge Inc uses project-based, retainer pricing with a minimum engagement of Not published. UX studio uses fixed project, dedicated team pricing with a minimum engagement of $10K+ (per Clutch listing). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Huge Inc or UX studio?
UX studio is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Huge Inc and UX studio?
Huge Inc's primary differentiator is: a 1999 agency name rebuilt through a 2024 private-equity sale, the Hero Digital merger, and a new CEO in 2026. UX studio's primary differentiator is: research-first B2B SaaS design with a 5.0 Clutch rating across 41 reviews, comparable in method to Phenomenon Studio's discovery-first approach. They also differ in team size (~1,240 vs ~50 (per company job postings; Clutch lists 10–49)), minimum engagement (Not published vs $10K+ (per Clutch listing)), and primary industries served (Enterprise transformation, Consumer products vs SaaS / B2B software).
Verify all details directly with each agency before making a decision.