Huge Inc vs Qubstudio: full comparison for 2026
Quick verdict
Qubstudio (4.6/5) edges ahead of Huge Inc (3.7/5) overall. Qubstudio is the better choice for banks and fintechs, from MVP through enterprise redesign. Huge Inc is the stronger option for large enterprise brands comfortable with a recently rebuilt agency. The right choice depends on your project size, budget, and required tech stack.
Huge Inc vs Qubstudio: head-to-head summary
| Criterion | Huge Inc | Qubstudio |
|---|---|---|
| Founded | 1999 | 2006 |
| HQ | Manhattan, NYC, USA (relocated from Brooklyn Oct 2025) | Lviv, Ukraine (also London, UK) |
| Team size | ~1,240 | 50–249 (Clutch listing) |
| Rating | 3.7 / 5 | 4.6 / 5 |
| Primary differentiator | A 1999 agency name rebuilt through a 2024 private-equity sale, the Hero Digital merger, and a new CEO in 2026 | Ranked #1 UX/UI agency on Clutch in 2026, with measurable banking results (Gulf Bank's app rating rose from 1.9 to 4.8) and a 4.9 rating across 94 reviews |
| Pricing model | Project-based, retainer | Fixed project, dedicated team |
| Min. engagement | Not published | $10K+ (per Clutch listing) |
| Primary tech stack | Figma, Adobe Creative Suite, React | Figma, Sketch, Webflow |
| Industries served | Enterprise transformation, Consumer products | Financial services / fintech, Healthcare, EdTech, Logistics |
Huge Inc vs Qubstudio: overview
Huge Inc
Huge has had a busy two years. Private equity firm AEA Investors bought it from Interpublic Group in December 2024 and merged it with Hero Digital, retiring the Hero brand. Huge then acquired creative studio Both&Yes in October 2025, moved its New York base from Brooklyn to Manhattan the same month, and on January 1, 2026 handed the CEO role to Josh Campo, previously CEO of Publicis' Razorfish. The combined agency runs about 1,240 people. Founded in Brooklyn in 1999, it brings a long enterprise portfolio, but the team you meet today was assembled recently.
Qubstudio
Clutch ranked Qubstudio the #1 UX/UI agency of 2026, and its client results show why. Kuwait's Gulf Bank saw its App Store rating climb from 1.9 to 4.8 after a Qubstudio redesign, and logistics marketplace BluePallet reports a 151% rise in daily and monthly active users (both per company case studies). The studio has 15+ years behind it and dates its founding to 2006 or 2007, depending on the source. Clutch lists headquarters in Lviv with an office in London, 50–249 employees, and a 4.9 rating across 94 reviews. Before 2026, the company says, it held a Clutch top-five spot every year from 2017, and its Red Dot recognition includes a Best of the Best award. Most of its work is in retail and corporate banking and fintech, with logistics, EdTech, HR tech, and healthcare alongside.
Services and capabilities: Huge Inc vs Qubstudio
| Capability | Huge Inc | Qubstudio |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✓ | ✗ |
| Web development | ✓ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Huge Inc vs Qubstudio
| Framework / platform | Huge Inc | Qubstudio |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | ✓ | ✓ |
| React | ✓ | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Huge Inc vs Qubstudio
| Criterion | Huge Inc | Qubstudio |
|---|---|---|
| Minimum engagement | Not published | $10K+ (per Clutch listing) |
| Engagement models | Fixed project, Retainer | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Huge Inc vs Qubstudio
| Dimension | Huge Inc | Qubstudio |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products | Financial services / fintech, Healthcare, EdTech |
| Best use cases | Enterprise brand and digital product redesign, Large-scale web platform modernization | Fintech MVP launch design, Logistics platform UX overhaul |
| Typical project type | Fixed project | Fixed project |
Huge Inc vs Qubstudio: pros and cons
| Huge Inc | |
|---|---|
| + | More than 25 years of enterprise digital design case studies |
| + | About 1,240 people after the Hero Digital merger |
| + | Covers brand, product, web design, and development in one agency |
| + | Both&Yes acquisition (October 2025) added AI-focused creative capacity |
| - | Ownership, structure, and leadership have all changed since December 2024; CEO Josh Campo started in January 2026 |
| - | The company's own claims of double-digit growth since the merger are self-reported |
| - | Engagement sizes aren't published, which makes early budgeting harder for smaller teams |
| Qubstudio | |
|---|---|
| + | Ranked #1 UX/UI agency on Clutch in 2026, with a 4.9 rating across 94 reviews |
| + | Published client results, including Gulf Bank's App Store rating rising from 1.9 to 4.8 (per company case study) |
| + | Red Dot recognition, including a Best of the Best award, plus UX Design Awards honors |
| + | Banking depth across retail and corporate clients such as Gulf Bank and ila Bank |
| - | Clutch lists 50–249 employees, a wide band that makes exact capacity hard to judge |
| - | Founding year differs by source (2006 vs. 2007) |
| - | The main delivery team is in Lviv, which raises the same continuity questions as other Ukraine-based studios |
Who should choose Huge Inc?
A typical fit: enterprise brand and digital product redesign.
A 1999 agency name rebuilt through a 2024 private-equity sale, the Hero Digital merger, and a new CEO in 2026. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Who should choose Qubstudio?
A typical fit: fintech MVP launch design.
Ranked #1 UX/UI agency on Clutch in 2026, with measurable banking results (Gulf Bank's app rating rose from 1.9 to 4.8) and a 4.9 rating across 94 reviews. Minimum engagement starts at $10K+ (per Clutch listing). Works best with clients in Financial services / fintech, Healthcare, EdTech, Logistics.
Decision matrix: Huge Inc vs Qubstudio
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Huge Inc |
| You need a large dedicated team for an ongoing programme | Qubstudio |
| Your budget is at the lower end | Compare: Huge Inc (Not published) vs Qubstudio ($10K+ (per Clutch listing)) |
| You need specialist depth in a specific vertical | Qubstudio |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Huge Inc vs Qubstudio
| Use case | Huge Inc fit | Qubstudio fit | Winner |
|---|---|---|---|
| Enterprise brand and digital product redesign | Strong | Strong | Both equally |
| Large-scale web platform modernization | Strong | Limited | Huge Inc |
| Fintech MVP launch design | Limited | Strong | Qubstudio |
| Logistics platform UX overhaul | Limited | Strong | Qubstudio |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Huge Inc vs Qubstudio
Qubstudio (4.6/5) is the stronger overall choice for most Product Design projects. Ranked #1 UX/UI agency on Clutch in 2026, with measurable banking results (Gulf Bank's app rating rose from 1.9 to 4.8) and a 4.9 rating across 94 reviews.
Huge Inc (3.7/5) is worth a look if you need large-scale web platform modernization. If your situation matches that, Huge Inc is a competitive option.
Related comparisons
Huge Inc vs Qubstudio FAQ
Is Huge Inc better than Qubstudio?
Qubstudio (4.6/5) scores higher overall, but "better" depends on your use case. Huge Inc's strongest advantage: more than 25 years of enterprise digital design case studies. Qubstudio's strongest advantage: ranked #1 UX/UI agency on Clutch in 2026, with a 4.9 rating across 94 reviews.
How do Huge Inc and Qubstudio differ in pricing?
Huge Inc uses project-based, retainer pricing with a minimum engagement of Not published. Qubstudio uses fixed project, dedicated team pricing with a minimum engagement of $10K+ (per Clutch listing). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Huge Inc or Qubstudio?
Qubstudio is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Huge Inc and Qubstudio?
Huge Inc's primary differentiator is: a 1999 agency name rebuilt through a 2024 private-equity sale, the Hero Digital merger, and a new CEO in 2026. Qubstudio's primary differentiator is: ranked #1 UX/UI agency on Clutch in 2026, with measurable banking results (Gulf Bank's app rating rose from 1.9 to 4.8) and a 4.9 rating across 94 reviews. They also differ in team size (~1,240 vs 50–249 (Clutch listing)), minimum engagement (Not published vs $10K+ (per Clutch listing)), and primary industries served (Enterprise transformation, Consumer products vs Financial services / fintech, Healthcare).
Verify all details directly with each agency before making a decision.