Huge Inc vs Netguru: full comparison for 2026
Quick verdict
Netguru (3.9/5) edges ahead of Huge Inc (3.7/5) overall. Netguru is the better choice for companies wanting design plus full development, one team. Huge Inc is the stronger option for large enterprise brands comfortable with a recently rebuilt agency. The right choice depends on your project size, budget, and required tech stack.
Huge Inc vs Netguru: head-to-head summary
| Criterion | Huge Inc | Netguru |
|---|---|---|
| Founded | 1999 | 2008 |
| HQ | Manhattan, NYC, USA (relocated from Brooklyn Oct 2025) | Poznań, Poland |
| Team size | ~1,240 | 401–500 (Clutch listing) |
| Rating | 3.7 / 5 | 3.9 / 5 |
| Primary differentiator | A 1999 agency name rebuilt through a 2024 private-equity sale, the Hero Digital merger, and a new CEO in 2026 | Product design plus full software delivery from a 400-plus-person team, with client work for IKEA, Volkswagen, and Vinted |
| Pricing model | Project-based, retainer | Fixed project, dedicated team, T&M |
| Min. engagement | Not published | $50K+ (per Clutch listing) |
| Primary tech stack | Figma, Adobe Creative Suite, React | Figma, React, Node.js |
| Industries served | Enterprise transformation, Consumer products | SaaS / B2B software, Financial services / fintech, E-commerce / retail |
Huge Inc vs Netguru: overview
Huge Inc
Huge has had a busy two years. Private equity firm AEA Investors bought it from Interpublic Group in December 2024 and merged it with Hero Digital, retiring the Hero brand. Huge then acquired creative studio Both&Yes in October 2025, moved its New York base from Brooklyn to Manhattan the same month, and on January 1, 2026 handed the CEO role to Josh Campo, previously CEO of Publicis' Razorfish. The combined agency runs about 1,240 people. Founded in Brooklyn in 1999, it brings a long enterprise portfolio, but the team you meet today was assembled recently.
Netguru
Netguru pairs product design with full software development, and it has done so since Wiktor Schmidt and Jakub Filipowski founded it in Poznań in 2008. The firm has changed shape recently. It bought Bitcraft in December 2024, adding a Białystok office, and Polish tech outlet ITwiz reports that Robert Scholz, a board member since August 2026, became CEO. Clutch now lists 401–500 employees at headquarters, well below the 600–900+ figures older sources gave, plus a 4.8 rating across 73 reviews and a $50K+ minimum. Clients include IKEA, Volkswagen, OLX, Delivery Hero, Wolt, and Vinted.
Services and capabilities: Huge Inc vs Netguru
| Capability | Huge Inc | Netguru |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✓ | ✗ |
| Web development | ✓ | ✓ |
| Mobile development | ✗ | ✓ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Huge Inc vs Netguru
| Framework / platform | Huge Inc | Netguru |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | ✓ | N/A |
| React | ✓ | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Huge Inc vs Netguru
| Criterion | Huge Inc | Netguru |
|---|---|---|
| Minimum engagement | Not published | $50K+ (per Clutch listing) |
| Engagement models | Fixed project, Retainer | Fixed project, Dedicated team, Time & materials |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Huge Inc vs Netguru
| Dimension | Huge Inc | Netguru |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products | SaaS / B2B software, Financial services / fintech, E-commerce / retail |
| Best use cases | Enterprise brand and digital product redesign, Large-scale web platform modernization | Large-scale SaaS or e-commerce product design and development, Fintech product build requiring both design and engineering at scale |
| Typical project type | Fixed project | Fixed project |
Huge Inc vs Netguru: pros and cons
| Huge Inc | |
|---|---|
| + | More than 25 years of enterprise digital design case studies |
| + | About 1,240 people after the Hero Digital merger |
| + | Covers brand, product, web design, and development in one agency |
| + | Both&Yes acquisition (October 2025) added AI-focused creative capacity |
| - | Ownership, structure, and leadership have all changed since December 2024; CEO Josh Campo started in January 2026 |
| - | The company's own claims of double-digit growth since the merger are self-reported |
| - | Engagement sizes aren't published, which makes early budgeting harder for smaller teams |
| Netguru | |
|---|---|
| + | 4.8 Clutch rating across 73 reviews |
| + | Design and engineering in one firm, which removes the hand-off between vendors |
| + | Client list spans IKEA, Volkswagen, OLX, Delivery Hero, and Vinted |
| + | Six Polish offices, including Białystok added through the 2024 Bitcraft acquisition |
| - | New CEO in 2026 (per ITwiz reporting), so expect some leadership changes during your engagement |
| - | Headcount is now listed at 401–500, below earlier 600–900+ figures, which suggests a smaller bench |
| - | $50K+ minimum (per Clutch listing) and a development-heavy focus suit larger builds better than design-only work |
Who should choose Huge Inc?
A typical fit: enterprise brand and digital product redesign.
A 1999 agency name rebuilt through a 2024 private-equity sale, the Hero Digital merger, and a new CEO in 2026. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Who should choose Netguru?
A typical fit: large-scale SaaS or e-commerce product design and development.
Product design plus full software delivery from a 400-plus-person team, with client work for IKEA, Volkswagen, and Vinted. Minimum engagement starts at $50K+ (per Clutch listing). Works best with clients in SaaS / B2B software, Financial services / fintech, E-commerce / retail.
Decision matrix: Huge Inc vs Netguru
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Huge Inc |
| You need a large dedicated team for an ongoing programme | Netguru |
| Your budget is at the lower end | Compare: Huge Inc (Not published) vs Netguru ($50K+ (per Clutch listing)) |
| You need specialist depth in a specific vertical | Netguru |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Huge Inc vs Netguru
| Use case | Huge Inc fit | Netguru fit | Winner |
|---|---|---|---|
| Enterprise brand and digital product redesign | Strong | Strong | Both equally |
| Large-scale web platform modernization | Strong | Strong | Both equally |
| Large-scale SaaS or e-commerce product design and development | Strong | Strong | Both equally |
| Fintech product build requiring both design and engineering at scale | Limited | Strong | Netguru |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Huge Inc vs Netguru
Netguru (3.9/5) is the stronger overall choice for most Product Design projects. Product design plus full software delivery from a 400-plus-person team, with client work for IKEA, Volkswagen, and Vinted.
Huge Inc (3.7/5) is worth a look if you need large-scale web platform modernization. If your situation matches that, Huge Inc is a competitive option.
Related comparisons
Huge Inc vs Netguru FAQ
Is Huge Inc better than Netguru?
Netguru (3.9/5) scores higher overall, but "better" depends on your use case. Huge Inc's strongest advantage: more than 25 years of enterprise digital design case studies. Netguru's strongest advantage: 4.8 Clutch rating across 73 reviews.
How do Huge Inc and Netguru differ in pricing?
Huge Inc uses project-based, retainer pricing with a minimum engagement of Not published. Netguru uses fixed project, dedicated team, t&m pricing with a minimum engagement of $50K+ (per Clutch listing). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Huge Inc or Netguru?
Netguru is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Huge Inc and Netguru?
Huge Inc's primary differentiator is: a 1999 agency name rebuilt through a 2024 private-equity sale, the Hero Digital merger, and a new CEO in 2026. Netguru's primary differentiator is: product design plus full software delivery from a 400-plus-person team, with client work for IKEA, Volkswagen, and Vinted. They also differ in team size (~1,240 vs 401–500 (Clutch listing)), minimum engagement (Not published vs $50K+ (per Clutch listing)), and primary industries served (Enterprise transformation, Consumer products vs SaaS / B2B software, Financial services / fintech).
Verify all details directly with each agency before making a decision.