Huge Inc vs Halo Lab: full comparison for 2026
Quick verdict
Halo Lab (4.4/5) edges ahead of Huge Inc (3.7/5) overall. Halo Lab is the better choice for e-commerce and web-app teams wanting design and build at mid-market rates. Huge Inc is the stronger option for large enterprise brands comfortable with a recently rebuilt agency. The right choice depends on your project size, budget, and required tech stack.
Huge Inc vs Halo Lab: head-to-head summary
| Criterion | Huge Inc | Halo Lab |
|---|---|---|
| Founded | 1999 | 2013 |
| HQ | Manhattan, NYC, USA (relocated from Brooklyn Oct 2025) | Dubai, UAE (per Clutch; Ukraine-rooted, 20+ listed locations) |
| Team size | ~1,240 | 150+ (company figure; Clutch lists 50–249) |
| Rating | 3.7 / 5 | 4.4 / 5 |
| Primary differentiator | A 1999 agency name rebuilt through a 2024 private-equity sale, the Hero Digital merger, and a new CEO in 2026 | A 4.9 Clutch rating across 100 reviews, the largest review base among boutiques here, with design and development in one 150-person team |
| Pricing model | Project-based, retainer | Fixed project, dedicated team |
| Min. engagement | Not published | $10K+ (per Clutch listing) |
| Primary tech stack | Figma, Adobe Creative Suite, React | Figma, Webflow, React |
| Industries served | Enterprise transformation, Consumer products | SaaS / B2B software, E-commerce / retail, Consumer products |
Huge Inc vs Halo Lab: overview
Huge Inc
Huge has had a busy two years. Private equity firm AEA Investors bought it from Interpublic Group in December 2024 and merged it with Hero Digital, retiring the Hero brand. Huge then acquired creative studio Both&Yes in October 2025, moved its New York base from Brooklyn to Manhattan the same month, and on January 1, 2026 handed the CEO role to Josh Campo, previously CEO of Publicis' Razorfish. The combined agency runs about 1,240 people. Founded in Brooklyn in 1999, it brings a long enterprise portfolio, but the team you meet today was assembled recently.
Halo Lab
Halo Lab has the largest review base among the boutiques here: a 4.9 Clutch rating across 100 reviews as of November 2026. Clutch dates the company to 2013, lists its headquarters in Dubai, and shows more than 20 locations, though the team's roots are in Ukraine. The company describes 150+ specialists in design, engineering, and product management, 300+ clients, and 500+ projects. Its Clutch minimum is $10K+ with $25–$49 hourly rates. Halo Lab used to be described as Dribbble's #1 team, but that ranking doesn't appear on Dribbble's current team listings.
Services and capabilities: Huge Inc vs Halo Lab
| Capability | Huge Inc | Halo Lab |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✗ |
| Branding | ✓ | ✓ |
| Web development | ✓ | ✓ |
| Mobile development | ✗ | ✓ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Huge Inc vs Halo Lab
| Framework / platform | Huge Inc | Halo Lab |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | ✓ | ✓ |
| React | ✓ | ✓ |
| Framer | N/A | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | ✓ |
Pricing comparison: Huge Inc vs Halo Lab
| Criterion | Huge Inc | Halo Lab |
|---|---|---|
| Minimum engagement | Not published | $10K+ (per Clutch listing) |
| Engagement models | Fixed project, Retainer | Fixed project, Dedicated team |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Huge Inc vs Halo Lab
| Dimension | Huge Inc | Halo Lab |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products | SaaS / B2B software, E-commerce / retail, Consumer products |
| Best use cases | Enterprise brand and digital product redesign, Large-scale web platform modernization | E-commerce platform redesign, Marketing site plus product design bundle |
| Typical project type | Fixed project | Fixed project |
Huge Inc vs Halo Lab: pros and cons
| Huge Inc | |
|---|---|
| + | More than 25 years of enterprise digital design case studies |
| + | About 1,240 people after the Hero Digital merger |
| + | Covers brand, product, web design, and development in one agency |
| + | Both&Yes acquisition (October 2025) added AI-focused creative capacity |
| - | Ownership, structure, and leadership have all changed since December 2024; CEO Josh Campo started in January 2026 |
| - | The company's own claims of double-digit growth since the merger are self-reported |
| - | Engagement sizes aren't published, which makes early budgeting harder for smaller teams |
| Halo Lab | |
|---|---|
| + | 4.9 Clutch rating across 100 reviews |
| + | $10K+ minimum and $25–$49 hourly rates (per Clutch listing) |
| + | 150+ specialists cover design, engineering, and product management |
| + | Covers web apps, marketing sites, e-commerce, and mobile |
| - | Earlier '#1 Dribbble team' claims couldn't be verified against Dribbble's current listings |
| - | Headquarters, founding year, and team size differ between Clutch and the company's own site |
| - | Broad service range means less depth than fintech- or research-focused boutiques |
Who should choose Huge Inc?
A typical fit: enterprise brand and digital product redesign.
A 1999 agency name rebuilt through a 2024 private-equity sale, the Hero Digital merger, and a new CEO in 2026. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Who should choose Halo Lab?
A typical fit: e-commerce platform redesign.
A 4.9 Clutch rating across 100 reviews, the largest review base among boutiques here, with design and development in one 150-person team. Minimum engagement starts at $10K+ (per Clutch listing). Works best with clients in SaaS / B2B software, E-commerce / retail, Consumer products.
Decision matrix: Huge Inc vs Halo Lab
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Huge Inc |
| You need a large dedicated team for an ongoing programme | Halo Lab |
| Your budget is at the lower end | Compare: Huge Inc (Not published) vs Halo Lab ($10K+ (per Clutch listing)) |
| You need specialist depth in a specific vertical | Halo Lab |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Huge Inc vs Halo Lab
| Use case | Huge Inc fit | Halo Lab fit | Winner |
|---|---|---|---|
| Enterprise brand and digital product redesign | Strong | Limited | Huge Inc |
| Large-scale web platform modernization | Strong | Limited | Huge Inc |
| E-commerce platform redesign | Limited | Strong | Halo Lab |
| Marketing site plus product design bundle | Limited | Strong | Halo Lab |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Huge Inc vs Halo Lab
Halo Lab (4.4/5) is the stronger overall choice for most Product Design projects. A 4.9 Clutch rating across 100 reviews, the largest review base among boutiques here, with design and development in one 150-person team.
Huge Inc (3.7/5) is worth a look if you need large-scale web platform modernization. If your situation matches that, Huge Inc is a competitive option.
Related comparisons
Huge Inc vs Halo Lab FAQ
Is Huge Inc better than Halo Lab?
Halo Lab (4.4/5) scores higher overall, but "better" depends on your use case. Huge Inc's strongest advantage: more than 25 years of enterprise digital design case studies. Halo Lab's strongest advantage: 4.9 Clutch rating across 100 reviews.
How do Huge Inc and Halo Lab differ in pricing?
Huge Inc uses project-based, retainer pricing with a minimum engagement of Not published. Halo Lab uses fixed project, dedicated team pricing with a minimum engagement of $10K+ (per Clutch listing). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Huge Inc or Halo Lab?
Halo Lab is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Huge Inc and Halo Lab?
Huge Inc's primary differentiator is: a 1999 agency name rebuilt through a 2024 private-equity sale, the Hero Digital merger, and a new CEO in 2026. Halo Lab's primary differentiator is: a 4.9 Clutch rating across 100 reviews, the largest review base among boutiques here, with design and development in one 150-person team. They also differ in team size (~1,240 vs 150+ (company figure; Clutch lists 50–249)), minimum engagement (Not published vs $10K+ (per Clutch listing)), and primary industries served (Enterprise transformation, Consumer products vs SaaS / B2B software, E-commerce / retail).
Verify all details directly with each agency before making a decision.