Huge Inc vs Fantasy: full comparison for 2026
Quick verdict
Fantasy (3.8/5) edges ahead of Huge Inc (3.7/5) overall. Fantasy is the better choice for enterprises designing AI products, independent senior studio. Huge Inc is the stronger option for large enterprise brands comfortable with a recently rebuilt agency. The right choice depends on your project size, budget, and required tech stack.
Huge Inc vs Fantasy: head-to-head summary
| Criterion | Huge Inc | Fantasy |
|---|---|---|
| Founded | 1999 | 1999 |
| HQ | Manhattan, NYC, USA (relocated from Brooklyn Oct 2025) | San Francisco, CA, USA (also New York, NY) |
| Team size | ~1,240 | Not published |
| Rating | 3.7 / 5 | 3.8 / 5 |
| Primary differentiator | A 1999 agency name rebuilt through a 2024 private-equity sale, the Hero Digital merger, and a new CEO in 2026 | Independently owned for 25+ years, with recent enterprise AI platform work for BNY and Salesforce |
| Pricing model | Project-based, retainer | Project-based (not published) |
| Min. engagement | Not published | Not published |
| Primary tech stack | Figma, Adobe Creative Suite, React | Figma, Adobe Creative Suite, Miro |
| Industries served | Enterprise transformation, Consumer products | Consumer products, Enterprise transformation, Automotive & mobility |
Huge Inc vs Fantasy: overview
Huge Inc
Huge has had a busy two years. Private equity firm AEA Investors bought it from Interpublic Group in December 2024 and merged it with Hero Digital, retiring the Hero brand. Huge then acquired creative studio Both&Yes in October 2025, moved its New York base from Brooklyn to Manhattan the same month, and on January 1, 2026 handed the CEO role to Josh Campo, previously CEO of Publicis' Razorfish. The combined agency runs about 1,240 people. Founded in Brooklyn in 1999, it brings a long enterprise portfolio, but the team you meet today was assembled recently.
Fantasy
Fantasy, originally Fantasy Interactive, has stayed independent since 1999 while most agencies its age sold to a holding company. Its studios in San Francisco and New York have worked for Nike, Disney, Microsoft, Netflix, Spotify, Ford, Google, and Samsung. What's changed lately is the type of work. LBB Online credits list a Salesforce digital ecosystem redesign in June 2026 and a BNY enterprise AI platform and design system in July 2026, and the studio's own essays now focus on generative software. Team size still isn't published.
Services and capabilities: Huge Inc vs Fantasy
| Capability | Huge Inc | Fantasy |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✓ | ✓ |
| Web development | ✓ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Huge Inc vs Fantasy
| Framework / platform | Huge Inc | Fantasy |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | ✓ | N/A |
| React | ✓ | N/A |
| Framer | N/A | ✓ |
| Adobe Creative Suite | ✓ | ✓ |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Huge Inc vs Fantasy
| Criterion | Huge Inc | Fantasy |
|---|---|---|
| Minimum engagement | Not published | Not published |
| Engagement models | Fixed project, Retainer | Fixed project, Retainer |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Mid-market |
Target audience comparison: Huge Inc vs Fantasy
| Dimension | Huge Inc | Fantasy |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products | Consumer products, Enterprise transformation, Automotive & mobility |
| Best use cases | Enterprise brand and digital product redesign, Large-scale web platform modernization | Consumer product design for an established or legacy-adjacent brand, AI feature design layered onto an existing product |
| Typical project type | Fixed project | Fixed project |
Huge Inc vs Fantasy: pros and cons
| Huge Inc | |
|---|---|
| + | More than 25 years of enterprise digital design case studies |
| + | About 1,240 people after the Hero Digital merger |
| + | Covers brand, product, web design, and development in one agency |
| + | Both&Yes acquisition (October 2025) added AI-focused creative capacity |
| - | Ownership, structure, and leadership have all changed since December 2024; CEO Josh Campo started in January 2026 |
| - | The company's own claims of double-digit growth since the merger are self-reported |
| - | Engagement sizes aren't published, which makes early budgeting harder for smaller teams |
| Fantasy | |
|---|---|
| + | Independently owned since 1999, so there's no holding-company layer between you and the studio |
| + | Recent enterprise AI work, including a BNY AI platform and design system credited in July 2026 |
| + | Client history covering Nike, Disney, Microsoft, Netflix, and Spotify |
| + | Offers full-stack engineering alongside research and experience design |
| - | No published team size, so delivery capacity is hard to judge |
| - | Marquee clients suggest enterprise pricing, and no minimum is published |
| - | The AI-platform portfolio is recent, with fewer finished case studies than its older consumer work |
Who should choose Huge Inc?
A typical fit: enterprise brand and digital product redesign.
A 1999 agency name rebuilt through a 2024 private-equity sale, the Hero Digital merger, and a new CEO in 2026. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Who should choose Fantasy?
A typical fit: consumer product design for an established or legacy-adjacent brand.
Independently owned for 25+ years, with recent enterprise AI platform work for BNY and Salesforce. Minimum engagement starts at Not published. Works best with clients in Consumer products, Enterprise transformation, Automotive & mobility.
Decision matrix: Huge Inc vs Fantasy
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Huge Inc |
| You need a large dedicated team for an ongoing programme | Check each company's engagement model |
| Your budget is at the lower end | Compare: Huge Inc (Not published) vs Fantasy (Not published) |
| You need specialist depth in a specific vertical | Fantasy |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Huge Inc vs Fantasy
| Use case | Huge Inc fit | Fantasy fit | Winner |
|---|---|---|---|
| Enterprise brand and digital product redesign | Strong | Limited | Huge Inc |
| Large-scale web platform modernization | Strong | Limited | Huge Inc |
| Consumer product design for an established or legacy-adjacent brand | Strong | Strong | Both equally |
| AI feature design layered onto an existing product | Limited | Strong | Fantasy |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Huge Inc vs Fantasy
Fantasy (3.8/5) is the stronger overall choice for most Product Design projects. Independently owned for 25+ years, with recent enterprise AI platform work for BNY and Salesforce.
Huge Inc (3.7/5) is worth a look if you need large-scale web platform modernization. If your situation matches that, Huge Inc is a competitive option.
Related comparisons
Huge Inc vs Fantasy FAQ
Is Huge Inc better than Fantasy?
Fantasy (3.8/5) scores higher overall, but "better" depends on your use case. Huge Inc's strongest advantage: more than 25 years of enterprise digital design case studies. Fantasy's strongest advantage: independently owned since 1999, so there's no holding-company layer between you and the studio.
How do Huge Inc and Fantasy differ in pricing?
Huge Inc uses project-based, retainer pricing with a minimum engagement of Not published. Fantasy uses project-based (not published) pricing with a minimum engagement of Not published. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Huge Inc or Fantasy?
Huge Inc is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Huge Inc and Fantasy?
Huge Inc's primary differentiator is: a 1999 agency name rebuilt through a 2024 private-equity sale, the Hero Digital merger, and a new CEO in 2026. Fantasy's primary differentiator is: independently owned for 25+ years, with recent enterprise AI platform work for BNY and Salesforce. They also differ in team size (~1,240 vs Not published), minimum engagement (Not published vs Not published), and primary industries served (Enterprise transformation, Consumer products vs Consumer products, Enterprise transformation).
Verify all details directly with each agency before making a decision.