Huge Inc vs Clay: full comparison for 2026
Quick verdict
Clay (4.1/5) edges ahead of Huge Inc (3.7/5) overall. Clay is the better choice for B2B SaaS, AI, fintech — big-tech credibility, low profile. Huge Inc is the stronger option for large enterprise brands comfortable with a recently rebuilt agency. The right choice depends on your project size, budget, and required tech stack.
Huge Inc vs Clay: head-to-head summary
| Criterion | Huge Inc | Clay |
|---|---|---|
| Founded | 1999 | 2015 |
| HQ | Manhattan, NYC, USA (relocated from Brooklyn Oct 2025) | San Francisco, CA, USA |
| Team size | ~1,240 | Boutique-to-mid (unconfirmed; not published by the company) |
| Rating | 3.7 / 5 | 4.1 / 5 |
| Primary differentiator | A 1999 agency name rebuilt through a 2024 private-equity sale, the Hero Digital merger, and a new CEO in 2026 | An unusually large enterprise client roster (Coinbase, Meta, Google, Slack) for a studio that doesn't publish its own founding year or team size |
| Pricing model | Project-based, retainer | Fixed project |
| Min. engagement | Not published | $50K+ (per Clutch listing) |
| Primary tech stack | Figma, Adobe Creative Suite, React | Figma, Framer, Webflow |
| Industries served | Enterprise transformation, Consumer products | SaaS / B2B software, Financial services / fintech, Consumer products |
Huge Inc vs Clay: overview
Huge Inc
Huge has had a busy two years. Private equity firm AEA Investors bought it from Interpublic Group in December 2024 and merged it with Hero Digital, retiring the Hero brand. Huge then acquired creative studio Both&Yes in October 2025, moved its New York base from Brooklyn to Manhattan the same month, and on January 1, 2026 handed the CEO role to Josh Campo, previously CEO of Publicis' Razorfish. The combined agency runs about 1,240 people. Founded in Brooklyn in 1999, it brings a long enterprise portfolio, but the team you meet today was assembled recently.
Clay
Clay (clay.global, unrelated to the AI sales-data company at clay.com) publishes little about itself and a lot about its clients: Coinbase, Uber, SendGrid, MoneyLion, Meta, Google, Slack, Snapchat, Amazon, Toyota, and Samsung. Its Clutch profile fills some gaps with a 4.8 rating across 30 verified reviews, a $50K+ minimum project, and hourly rates of $150–$199. Reviewers mostly praise its project management and delivery timing. Founding year and team size remain unconfirmed outside the company.
Services and capabilities: Huge Inc vs Clay
| Capability | Huge Inc | Clay |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✓ | ✓ |
| Web development | ✓ | ✗ |
| Mobile development | ✗ | ✗ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Huge Inc vs Clay
| Framework / platform | Huge Inc | Clay |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | ✓ | ✓ |
| React | ✓ | N/A |
| Framer | N/A | ✓ |
| Adobe Creative Suite | ✓ | ✓ |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Huge Inc vs Clay
| Criterion | Huge Inc | Clay |
|---|---|---|
| Minimum engagement | Not published | $50K+ (per Clutch listing) |
| Engagement models | Fixed project, Retainer | Fixed project, Retainer |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Mid-market | Accessible |
Target audience comparison: Huge Inc vs Clay
| Dimension | Huge Inc | Clay |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Enterprise transformation, Consumer products | SaaS / B2B software, Financial services / fintech, Consumer products |
| Best use cases | Enterprise brand and digital product redesign, Large-scale web platform modernization | AI or fintech product design for a Series A-C startup, Consumer app design for a high-growth B2B SaaS brand |
| Typical project type | Fixed project | Fixed project |
Huge Inc vs Clay: pros and cons
| Huge Inc | |
|---|---|
| + | More than 25 years of enterprise digital design case studies |
| + | About 1,240 people after the Hero Digital merger |
| + | Covers brand, product, web design, and development in one agency |
| + | Both&Yes acquisition (October 2025) added AI-focused creative capacity |
| - | Ownership, structure, and leadership have all changed since December 2024; CEO Josh Campo started in January 2026 |
| - | The company's own claims of double-digit growth since the merger are self-reported |
| - | Engagement sizes aren't published, which makes early budgeting harder for smaller teams |
| Clay | |
|---|---|
| + | 4.8 Clutch rating across 30 verified reviews, with reviewers praising structured project management |
| + | Client list includes Coinbase, Uber, Meta, Google, Slack, and Amazon |
| + | Repeated work across B2B, SaaS, AI, and fintech products |
| + | Branding, UX, and product design come from one team |
| - | Founding year and team size aren't published or independently confirmed |
| - | $50K+ minimum and $150–$199 hourly rates (per Clutch listing) put it above most boutiques here |
| - | Easily confused with the unrelated AI company at clay.com |
Who should choose Huge Inc?
A typical fit: enterprise brand and digital product redesign.
A 1999 agency name rebuilt through a 2024 private-equity sale, the Hero Digital merger, and a new CEO in 2026. Minimum engagement starts at Not published. Works best with clients in Enterprise transformation, Consumer products.
Who should choose Clay?
A typical fit: AI or fintech product design for a Series A-C startup.
An unusually large enterprise client roster (Coinbase, Meta, Google, Slack) for a studio that doesn't publish its own founding year or team size. Minimum engagement starts at $50K+ (per Clutch listing). Works best with clients in SaaS / B2B software, Financial services / fintech, Consumer products.
Decision matrix: Huge Inc vs Clay
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Huge Inc |
| You need a large dedicated team for an ongoing programme | Check each company's engagement model |
| Your budget is at the lower end | Compare: Huge Inc (Not published) vs Clay ($50K+ (per Clutch listing)) |
| You need specialist depth in a specific vertical | Clay |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Huge Inc vs Clay
| Use case | Huge Inc fit | Clay fit | Winner |
|---|---|---|---|
| Enterprise brand and digital product redesign | Strong | Limited | Huge Inc |
| Large-scale web platform modernization | Strong | Limited | Huge Inc |
| AI or fintech product design for a Series A-C startup | Limited | Strong | Clay |
| Consumer app design for a high-growth B2B SaaS brand | Strong | Strong | Both equally |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Huge Inc vs Clay
Clay (4.1/5) is the stronger overall choice for most Product Design projects. An unusually large enterprise client roster (Coinbase, Meta, Google, Slack) for a studio that doesn't publish its own founding year or team size.
Huge Inc (3.7/5) is worth a look if you need large-scale web platform modernization. If your situation matches that, Huge Inc is a competitive option.
Related comparisons
Huge Inc vs Clay FAQ
Is Huge Inc better than Clay?
Clay (4.1/5) scores higher overall, but "better" depends on your use case. Huge Inc's strongest advantage: more than 25 years of enterprise digital design case studies. Clay's strongest advantage: 4.8 Clutch rating across 30 verified reviews, with reviewers praising structured project management.
How do Huge Inc and Clay differ in pricing?
Huge Inc uses project-based, retainer pricing with a minimum engagement of Not published. Clay uses fixed project pricing with a minimum engagement of $50K+ (per Clutch listing). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Huge Inc or Clay?
Huge Inc is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Huge Inc and Clay?
Huge Inc's primary differentiator is: a 1999 agency name rebuilt through a 2024 private-equity sale, the Hero Digital merger, and a new CEO in 2026. Clay's primary differentiator is: an unusually large enterprise client roster (Coinbase, Meta, Google, Slack) for a studio that doesn't publish its own founding year or team size. They also differ in team size (~1,240 vs Boutique-to-mid (unconfirmed; not published by the company)), minimum engagement (Not published vs $50K+ (per Clutch listing)), and primary industries served (Enterprise transformation, Consumer products vs SaaS / B2B software, Financial services / fintech).
Verify all details directly with each agency before making a decision.