Clay vs Netguru: full comparison for 2026
Quick verdict
Clay (4.1/5) edges ahead of Netguru (3.9/5) overall. Clay is the better choice for B2B SaaS, AI, fintech — big-tech credibility, low profile. Netguru is the stronger option for companies wanting design plus full development, one team. The right choice depends on your project size, budget, and required tech stack.
Clay vs Netguru: head-to-head summary
| Criterion | Clay | Netguru |
|---|---|---|
| Founded | 2015 | 2008 |
| HQ | San Francisco, CA, USA | Poznań, Poland |
| Team size | Boutique-to-mid (unconfirmed; not published by the company) | 401–500 (Clutch listing) |
| Rating | 4.1 / 5 | 3.9 / 5 |
| Primary differentiator | An unusually large enterprise client roster (Coinbase, Meta, Google, Slack) for a studio that doesn't publish its own founding year or team size | Product design plus full software delivery from a 400-plus-person team, with client work for IKEA, Volkswagen, and Vinted |
| Pricing model | Fixed project | Fixed project, dedicated team, T&M |
| Min. engagement | $50K+ (per Clutch listing) | $50K+ (per Clutch listing) |
| Primary tech stack | Figma, Framer, Webflow | Figma, React, Node.js |
| Industries served | SaaS / B2B software, Financial services / fintech, Consumer products | SaaS / B2B software, Financial services / fintech, E-commerce / retail |
Clay vs Netguru: overview
Clay
Clay (clay.global, unrelated to the AI sales-data company at clay.com) publishes little about itself and a lot about its clients: Coinbase, Uber, SendGrid, MoneyLion, Meta, Google, Slack, Snapchat, Amazon, Toyota, and Samsung. Its Clutch profile fills some gaps with a 4.8 rating across 30 verified reviews, a $50K+ minimum project, and hourly rates of $150–$199. Reviewers mostly praise its project management and delivery timing. Founding year and team size remain unconfirmed outside the company.
Netguru
Netguru pairs product design with full software development, and it has done so since Wiktor Schmidt and Jakub Filipowski founded it in Poznań in 2008. The firm has changed shape recently. It bought Bitcraft in December 2024, adding a Białystok office, and Polish tech outlet ITwiz reports that Robert Scholz, a board member since August 2026, became CEO. Clutch now lists 401–500 employees at headquarters, well below the 600–900+ figures older sources gave, plus a 4.8 rating across 73 reviews and a $50K+ minimum. Clients include IKEA, Volkswagen, OLX, Delivery Hero, Wolt, and Vinted.
Services and capabilities: Clay vs Netguru
| Capability | Clay | Netguru |
|---|---|---|
| Product design | ✓ | ✓ |
| UX research | ✓ | ✓ |
| Branding | ✓ | ✗ |
| Web development | ✗ | ✓ |
| Mobile development | ✗ | ✓ |
| Design systems | ✗ | ✗ |
Tech stack comparison: Clay vs Netguru
| Framework / platform | Clay | Netguru |
|---|---|---|
| Figma | ✓ | ✓ |
| Webflow | ✓ | N/A |
| React | N/A | ✓ |
| Framer | ✓ | N/A |
| Adobe Creative Suite | ✓ | N/A |
| Design systems/Storybook | N/A | N/A |
| After Effects | N/A | N/A |
Pricing comparison: Clay vs Netguru
| Criterion | Clay | Netguru |
|---|---|---|
| Minimum engagement | $50K+ (per Clutch listing) | $50K+ (per Clutch listing) |
| Engagement models | Fixed project, Retainer | Fixed project, Dedicated team, Time & materials |
| Rate transparency | Minimum disclosed | Minimum disclosed |
| Price tier | Accessible | Accessible |
Target audience comparison: Clay vs Netguru
| Dimension | Clay | Netguru |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | SaaS / B2B software, Financial services / fintech, Consumer products | SaaS / B2B software, Financial services / fintech, E-commerce / retail |
| Best use cases | AI or fintech product design for a Series A-C startup, Consumer app design for a high-growth B2B SaaS brand | Large-scale SaaS or e-commerce product design and development, Fintech product build requiring both design and engineering at scale |
| Typical project type | Fixed project | Fixed project |
Clay vs Netguru: pros and cons
| Clay | |
|---|---|
| + | 4.8 Clutch rating across 30 verified reviews, with reviewers praising structured project management |
| + | Client list includes Coinbase, Uber, Meta, Google, Slack, and Amazon |
| + | Repeated work across B2B, SaaS, AI, and fintech products |
| + | Branding, UX, and product design come from one team |
| - | Founding year and team size aren't published or independently confirmed |
| - | $50K+ minimum and $150–$199 hourly rates (per Clutch listing) put it above most boutiques here |
| - | Easily confused with the unrelated AI company at clay.com |
| Netguru | |
|---|---|
| + | 4.8 Clutch rating across 73 reviews |
| + | Design and engineering in one firm, which removes the hand-off between vendors |
| + | Client list spans IKEA, Volkswagen, OLX, Delivery Hero, and Vinted |
| + | Six Polish offices, including Białystok added through the 2024 Bitcraft acquisition |
| - | New CEO in 2026 (per ITwiz reporting), so expect some leadership changes during your engagement |
| - | Headcount is now listed at 401–500, below earlier 600–900+ figures, which suggests a smaller bench |
| - | $50K+ minimum (per Clutch listing) and a development-heavy focus suit larger builds better than design-only work |
Who should choose Clay?
A typical fit: AI or fintech product design for a Series A-C startup.
An unusually large enterprise client roster (Coinbase, Meta, Google, Slack) for a studio that doesn't publish its own founding year or team size. Minimum engagement starts at $50K+ (per Clutch listing). Works best with clients in SaaS / B2B software, Financial services / fintech, Consumer products.
Who should choose Netguru?
A typical fit: large-scale SaaS or e-commerce product design and development.
Product design plus full software delivery from a 400-plus-person team, with client work for IKEA, Volkswagen, and Vinted. Minimum engagement starts at $50K+ (per Clutch listing). Works best with clients in SaaS / B2B software, Financial services / fintech, E-commerce / retail.
Decision matrix: Clay vs Netguru
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Clay |
| You need a large dedicated team for an ongoing programme | Netguru |
| Your budget is at the lower end | Clay |
| You need specialist depth in a specific vertical | Clay |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Clay vs Netguru
| Use case | Clay fit | Netguru fit | Winner |
|---|---|---|---|
| AI or fintech product design for a Series A-C startup | Strong | Limited | Clay |
| Consumer app design for a high-growth B2B SaaS brand | Strong | Limited | Clay |
| Large-scale SaaS or e-commerce product design and development | Limited | Strong | Netguru |
| Fintech product build requiring both design and engineering at scale | Strong | Strong | Both equally |
| Fixed-price product build | Limited | Limited | Both equally |
| Dedicated design team augmentation | Limited | Limited | Both equally |
Verdict: Clay vs Netguru
Clay (4.1/5) is the stronger overall choice for most Product Design projects. An unusually large enterprise client roster (Coinbase, Meta, Google, Slack) for a studio that doesn't publish its own founding year or team size.
Netguru (3.9/5) is worth a look if you need fintech product build requiring both design and engineering at scale. If your situation matches that, Netguru is a competitive option.
Related comparisons
Clay vs Netguru FAQ
Is Clay better than Netguru?
Clay (4.1/5) scores higher overall, but "better" depends on your use case. Clay's strongest advantage: 4.8 Clutch rating across 30 verified reviews, with reviewers praising structured project management. Netguru's strongest advantage: 4.8 Clutch rating across 73 reviews.
How do Clay and Netguru differ in pricing?
Clay uses fixed project pricing with a minimum engagement of $50K+ (per Clutch listing). Netguru uses fixed project, dedicated team, t&m pricing with a minimum engagement of $50K+ (per Clutch listing). Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Clay or Netguru?
Netguru is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each agency before shortlisting.
What are the main differences between Clay and Netguru?
Clay's primary differentiator is: an unusually large enterprise client roster (Coinbase, Meta, Google, Slack) for a studio that doesn't publish its own founding year or team size. Netguru's primary differentiator is: product design plus full software delivery from a 400-plus-person team, with client work for IKEA, Volkswagen, and Vinted. They also differ in team size (Boutique-to-mid (unconfirmed; not published by the company) vs 401–500 (Clutch listing)), minimum engagement ($50K+ (per Clutch listing) vs $50K+ (per Clutch listing)), and primary industries served (SaaS / B2B software, Financial services / fintech vs SaaS / B2B software, Financial services / fintech).
Verify all details directly with each agency before making a decision.